This PowerPoint was used in

1. Nikki Means Michelle Hummel Chris Marsh Daniel Johnson

2. PANEL DISCUSSSION AGENDA
PHYLLIS FORNEY WELCOME
STEPHENIE PETERSON MODERATOR
NIKKI MEANS - FACEBOOK
MICHELLE HUMMEL - LINKEDIN & BRANDING
CHRIS MARSH - TWITTER & ANALYTICS
DANIEL JOGNSON - BLOGGING
Q&A SESSION
GREGORY WALKER SMM OVERVIEW
CLOSING REMARKS

3. CHIEF EXECUTIVE OFFICER
PROJECT SOCIALIZE

4. • How has social media changed general marketing strategies?
• What are some practical ways that Facebook application can be used to
generate awareness?
• Are Facebook fan pages for everyone? How can companies best use fan
pages to promote their brand?
• Can small companies and entrepreneurs take advantage of social media? Or
is it mostly for large players?

5. • What would you say are the three most important rules or guidelines
marketers should follow when using Facebook?
• Which companies (other than your own) really seem to get it when it comes
to Social Media Marketing?
• What tools are “must haves” for every social media – marketing effort?
• Should marketers seek to integrate social media efforts with traditional
efforts? Or should they be kept, planned, and run independently of each
other?

6. CHIEF EXECUTIVE OFFICER
WEB MEDIA EXPERT LLC.

7. • Why does social media have such a powerful impact?
• Does branding still matter? Has the definition of “brand” changed over
time?
• Should companies allow executives or other employees to develop
personal brands as representatives of the company?
• What are the five most common mistakes or misconceptions most
marketing managers make when it comes to social media?

8. • What is the cost of entry for a social media marketing effort?
• Should strategy come from PR or marketing?
• What role does streaming video play in social media marketing? How
can it be used most effectively?
• Everyone knows the big three networks: Twitter, Facebook, and
LinkedIn. Do marketers need to focus on any other network?

9. ADJUNCT INSTRUCTOR – ANTONELLI COLLEGE
OWNER – INNOVATIVE MKTG. & COMM.

10. • What are your five most important tips for using Twitter in
communication strategies?
• Is there a formula for how often your company should tweet? Is there a
minimum or maximum per day that you would recommend?
• What are your five favorite Twitter tools? Why?
• Unsavory users are following your brand. Should you block them or
allow it?

11. • What accounts for success in social media – marketing campaign?
• What role does measuring market sentiment play in achieving overall
success? What are the best ways to measure it?
• Why does transparency in marketing matter more now than it did prior
to the social media boom?
• How is social media measurement different from traditional marketing
measurements?

12. ADJUNCT INSTRUCTOR – ANTONELLI COLLEGE
DIGI MEDIA CONSULTANT - JAZZMANIA PROD.

13. • What are the best ways to create and use blogs for attracting an
audience? Are there any set rules that marketers should follow
when developing a blog?
• What are wikis, widgets and applications, and what role do they
play in social media marketing?
• Is blogging important in terms of marketing? Why?
• What five points separate good blogs from bad blogs?

14. • What advice would you give a manager for a company that has so
far ignored social media but now wants to get up to speed?
• What will the internet look like three years from now? What will it
look like 10 years from now?
• What’s more important when it comes to social media campaigns:
Concept, conversation, or collaboration?
• How, if at all, has social media changed the way people relate to
each other and the world in general?

15. PHYLLIS FORNEY
ANTONELLI COLLEGE –WEST CHESTER PRESIDENT
EVENT HOST
LINDSEY ELDER
CAREER SERVICES DIRECTOR
EVENT COORDINATOR
PUBLIC RELATIONS
MARKETING
GREGORY WALKER
SENIOR ADMISSIONS REPRESENTATIVE
AUDIO & VIDEO ENGINEER

16. STEPHENIE PETERSON
DEPARTMENT CHAIR BUS., H.A., I.T., S.M.M.
EVENT MODERATOR
DEBRA ZIMMER
HOSPITALITY ARTS LEAD INSTRUCTOR
DECORATION & REFRESHMENTS
CHRIS MARSH
BUSINESS INSTRUCTOR
EVENT MARKETING
PANELISTS
NIKKI MEANS
MICHELLE HUMMEL
CHRIS MARSH
DANIEL JOHNSON