About making the transition from a traditional newspaper travel outlet to a standalone blog that can be its own media outlet

1. Changing Landscape of an Editor Chris Gray Faust Chris Around The World @CAroundTheWorld www.caroundtheworld.com

2. Become your own media outlet

3. Where I Was…And When It Changed 20 years of journalism J-school Times-Picayune, Philadelphia Inquirer, USA TODAY Reporter, City Desk, Editor, Section Editor Online transformation started in 2007 Joined Facebook, 2007 Twitter, March 2009 Blog, August 2009

4. What I Do Now Chris Around The World (www.caroundtheworld.com) Frommers.com (weekly column) USA TODAY Travel Alliance Philadelphia Essential Guide iPhone & iPad app Photo site connected to blog Microsoft: Consumer Writer

5. New Terms for a New Era Editor = Entrepreneur Pitch = Partnership Outlet = Client Credibility = Audience Reputation = Branding Readers = Evangelists/Fans

6. The New Toolbox Writing Editing Photography Design Marketing SEO Analytics Business Development

7. What About the Money? Consider yourself a start-up. Start-ups don’t make money right away Take a day job until you’re ready to go solo If you’re doing something new, you’re going to earn entry-level wages. For travel work, I’m going back to 1992 salary

8. Tips for the Brave New World Figure out what you do best….then execute Treat it like a business Develop goals for each quarter Focus on relationships Keep your old friends close Make new friends Never stop experimenting & learning

9. Questions/Contact Chris Gray Faust @CAroundTheWorld Facebook/ChrisAroundTheWorld chris@caroundtheworld.com