Our friends at CERN spent over 20 years searching for the existence of the Higgs-Boson, a particle that would validate the Standard Model, a particle the media sensationalised as the 'God Particle'. Many would argue, there are similarities with Cloud... Take a world-changing technology that very few understand properly and a media thirst for stories about it and you have all the raw materials for a search for the Cloud's 'God' particle.
The Standard Model for Cloud has all the foundation components understood and documented: Market Demand, Choice of Vendors, Choice of Technology, Diverse Community, Exciting Innovation. The theory states that applying the right combination of these should create a mass and momentum that would make adoption trivial for all businesses on the planet. Yet for some reason, there's still something missing... the sluggish market adoption and reticence in the Enterprise space shows us there is an element missing. This talk aims to highlight places where we should be looking for Cloud's 'God' particle and what it might mean for the Universe if we find it.
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THE STANDARD MODEL FOR CLOUD
ADOPTION ?
Cloud Higgs
DEMAND
BUSINESS DEMAND
A
Time to Market
DEVELOPER DEMAND
S
Self Service
OPERATIONS DEMAND
$
Cost
U
Stability
P
Performance
SUPPLY
VENDORSEXPERTISE
OPEN SOURCE PROPRIETARY CAPABILITY
R
F
Service Providers
Software Providers
V
C
VMware
AWS
G
T
Global Availability
Trusted Suppliers
C
H
Communities
Vendor Support
K
I
Certification
Integration
E
X
Proven Experts
Case Studies
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APPLICATION FRAGILITY
SNOWFLAKES
Complex & Unique
Will melt if touched…
CASTLES
Safe & impregnable
Didn’t plan for gunpowder!
THE HYDRA
Learns and adapts
Hard to kill!
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ENABLING TIME TO MARKET
IDEA CREATION
VALUE
REALISATION
DELIVERY PIPELINE
TIME TO DELIVER BUSINESS VALUE
Benefit from Cloud
Technology
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COMPETITION IS UNRELENTINGEXPECTATION
TIME
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TRADITIONAL RELEASE APPROACH
COMPETITION IS UNRELENTINGEXPECTATION
TIME
AREAS WHERE COMPETITORS
MAY BE AHEAD
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COMPETITION IS UNRELENTINGEXPECTATION
TIME
AUTOMATED TEST & DEPLOYMENT (CI/CD)
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TRADITIONAL MODEL
DEVELOPER OPERATIONS
STEP 1 STEP 1
“I am going to build to whatever
platform I want.”
“I’m not Ops focussed. Scalability isn’t
something I think about.”
“How am I going to run this thing?”
“How am I going to scale this
application”
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WHAT DOES THIS MEAN FOR OPENSTACK?
What Are We Doing to Support:
APPLICATIONS?
INTEGRATION?
OPERATIONS?
VENDORS
CONTRIBUTORS
OPERATORS
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MORE THAN A CLOUD COMPANY
WE PROVIDE
SUPPORTFOR EVERY STEP OF YOUR JOURNEY
JUST STARTING?
RACKSPACE ADVISORY
SERVICES
NEED SERVICES?
RACKSPACE HYBRID
CLOUD
NEED SUPPORT?
RACKSPACE DEVOPS
AUTOMATION SERVICE
Notes de l'éditeur
So what is a god particle?
It could be based on a belief system around a higher power that contains the essence to activate the universe
http://bacc.cc/wp-content/uploads/2013/10/original.jpg
Or it could be a collision of particles a just below the speed of light with some funky physics that allows us to see what bits come off
Aside – if you haven’t checked out the CERN openstack story… do it.
http://api.ning.com/files/HixmZf8LMdlOBGfKJsTGfLIp*2gq9gSZZfCBiz5s-f9ojeylxvLt0Pb6eqdOw-lFpxhji6c26zkOxYgHIs*S39tSEXBXrO1K/11godparticleimage.jpg
This will describe every physical interaction in the universe. This explains all of particle physics, biology, chemistry, etc. Why is DNA in the form of a double helix? See the above!
http://sententias.org/wp-content/uploads/2012/07/Standard-Model.jpg
The media got really excited about a story that could unlock the secrets of the universe, we could find out what caused the big bang, how matter is formed and why people like Justin Bieber
http://www.openlettersmonthly.com/issue/wp-content/uploads/2013/05/media-scrum.jpg
But confusion and media interest will typically lead to some creative messages… in this case, the end of the world!
http://davidoc.files.wordpress.com/2008/04/udm-1000.jpg
They were searching for energy signatures that indicated the existence of the higgs boson.
The higgs was one of a few theories that existed to explain the absence of mass from the standard model, the evidence strongly points to this theory being the most valid to explain the problem.
http://legacy.kek.jp/intra-e/feature/2009/images/ATLASHiggs2.jpg
So how does this relate at all to cloud?
Well its been true that we have had mass confusion. Admittedly its not as hard as quantum physics, but how many people really know how cloud works? How many people can really explain why DropBox, iCloud, Salesforce and AWS are all lumped under the same market term?
http://www.ascentsg.com/blog/wp-content/uploads/according-to-industry-experts-there-is-much-confusion-around-what-th_16000893_25160_0_14066859_500.jpg
If you think journalists drive hype, look at what vendors can do… we’re at a unique moment in time where people’s conciousness is moving online and vendors are unlocking new ways to make IT services available on demand…
http://blogs-images.forbes.com/kevinjackson/files/2014/04/cloudtechspectrum_vendors_v211.png
So if you believe the confusion and the hype, then this shows up as many CIOs feeling like they need a cloud plan to stay in a job. Not quite a black hole consuming the universe, but incredibly inconvenient for that one person. The fear of those senior decision makers has contributed to the situation we find ourself in now.
http://pleasediscuss.com/andimann/wp-content/uploads/2013/01/1133804_sign_success_and_failure1.jpg
We have all the other components… community, code, capability, knowledge, experience, vendors. The SCIENCE works BUT
Where’s the mass?
Where’s the momentum?
Why isn’t it already working for every enterprise?
Why is the current model hard and unclear?
Lets look at some theories….
Ask yourself… how fragile is your application?
http://blog.devopsguys.com/2013/07/17/devops-antifragility-and-the-borg-collective/
The DevOps Guys
If you have many clouds and other IT platforms, how are you integrating them? How are you juggling all the balls? You can’t cheat like this guy and just copy/paste!
http://firepedia.com/wp-content/uploads/2014/03/url3.jpg
As you integrate new technologies into old, you might feel like they weren’t designed to go together… you might be right.
Standards, compliance, Ent architecture, proprietary software, all will have immovable opinion on how you should integrate your newer technology.
http://firepedia.com/wp-content/uploads/2014/03/url3.jpg
So what happens? You make it fit, but it doesn’t end up being the thing you originally had…
http://www.industryweek.com/site-files/industryweek.com/files/imagecache/large_img/uploads/2013/07/square-peg.jpg
Hands up Devs, hands up Ops.
Ops – how often do you talk to Devs?
Devs – how often do you talk to Ops?