Presentation given during a workshop to generate blog traffic using Pinterest. There are many reasons why you’d would want to increase the traffic to your website or blog. It could be for monetary reasons, to gain more public exposure or to show off your skills. But how can you actually get more visitors to your site? Join us to learn how to drive traffic to your blog with simple tips that will help both beginner and advanced bloggers.

1. HOW-TO:
Attract Traffic
to Your Blog
A Simple 2-Step Process
+Chris Mohritz | chris@chrismohritz.com | #IdeaToOperations

2. OUR DESTINATION
● Introduce structure & mindset
● Simplify & strategize
● Where to find more resources

3. ENDLESS OPTIONS
● SEO (give Google what they want)
● SEM (quality score & budget)
● Outbound guest post (find an influencer,
make them a hero to their audience)
● Inbound guest bloggers (industry experts)
● Press (do or write something newsworthy)
● Content syndication
● Forums (be helpful)
● Social media
● Offline ads, postal mailings, etc.

4. TODAY’S FOCUS
● Non-paid traffic
● Quick access traffic
● Niche-specific traffic
Pinterest
Why? http://www.pinterest.com/pin/15199717464373945/

5. THE MINDSET
Find What Works, Do More Of It

6. EVERYTHING IS AN EXPERIMENT
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We are in the “Attention Economy”
Must rise above the noise (not add to it)
There are no shortcuts, but...
There are dead ends
Think quality over quantity
If you want traffic, be traffic-worthy
Want a lot of traffic? do something epic!

7. THE STRUCTURE
Get Their Attention, Turn Them Into A Fan

8. STEP #1
Wild West
Attract attention
Curiosity building
Test concepts
Be helpful
STEP #2
Pinterest
Teasers
(Only)
Primary
Content
Home Base
Create a fan
Goodwill building
Spread ideas
Be remarkable
Facebook
Blog
(Your Domain)
Forums
Etc.
Temporary
Permanent

9. THE WILD WEST
Step #1: Create Curiosity

10. ATTRACT ATTENTION
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This is your “experiments” zone
Interact with your audience
Be a resource
Only send 1 in 5 posts to blog
Market your marketing
Be responsive (surprise them)

11. GET THE CLICK
Pinterest
Facebook
Blog
(Your Domain)
Forums
Etc.
http://blog.newswhip.com/index.php/2013/09/the-clickbait-headline-generator

12. WHEN IN DOUBT (WILD WEST)
Pinterest

13. PINTEREST TIPS
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Pin images from your blog
Source = Blog post URL
Description = Be helpful & ask a question
Don’t forget the videos
Doesn’t have to be pretty
Use screenshots (& Google Docs)
Food, fashion, fitness, family (sep. boards)
Sunsets & sunrises also do well
Express concepts visually (versus text)

14. HOW (WILD WEST)
http://www.youtube.com/results?
search_query=how+to+pinterest&oq=how+to+pinterest
http://www.pinterest.com/search/pins/?q=pinterest%
20tips

15. YOUR HOME BASE
Step #2: Create Remarkable Content

16. TURN THEM INTO A FAN
● This is your “thought leadership” zone
● Publish content worthy of remarking

17. CONTENT RULES
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Its all about them
No coercion
Let it roll (word-of-mouth)
Be where they are
Include triggers that encourage sharing
Point the world to our (virtual) doorstep
Create valuable content that people want to
share, and make it easy for them to do so
via: http://www.davidmeermanscott.com/books/world-wide-rave/

18. WHEN IN DOUBT (HOME BASE)
Be Consistent (timing)

19. EXAMPLES
TasteExplosion.co
http://www.tasteexplosion.co
http://www.pinterest.com/VanessaLGlady/food-and-drink
EnjoyingTempe.com
http://enjoyingtempe.com/admin
http://www.pinterest.com/charlieallred/mommy-fun

20. AVOID THE BOUNCE
Pinterest
Facebook
Blog
(Your Domain)
Forums
Etc.
http://blog.kissmetrics.com/2-percent-bounce-rate/

21. HOW (HOME BASE)
http://www.copyblogger.com/content-marketing/

22. RECAP
● Own your content
● Spread ideas, don't collect emails (but
offer a voluntary optin)
● Grow your goodwill bank account
● Be traffic-worthy
● Get the click, avoid the bounce

23. The Mobile Minute

24. 10x.to/eureka
chris@chrismohritz.com