1. HOW TO AVOID MUSIC
MARKETING OVERLOAD
(AKA MUSHY BRAIN
SYNDROME!)
Brought To You By Chris Rockett at:
www.PromoteYourMusic.net

2. I want to give you a little mantra you can use in your music
marketing that goes like this... “I will spend 80% of my time
producing amazing music, 15% music marketing and then 5%
learning music marketing material.”
This is kind of like cutting off my nose to spite my face because
I produce a lot of music marketing content myself, but if you
spend your whole time eating up all the information it’s very
hard to ever get around to actually producing any music of
worth...and marketing crap music has a name...SPAM!
You need to think of all the online courses, guides and books
like shiny objects that are pulling you in all different directions
and stick with one method until you make it a success. But the
fact remains that if you don’t actually make any music of worth
you are not really a musician.

3. HAVE YOU EVER BEEN IN
MUSIC MARKETING
INFORMATION OVERLOAD?
This morning I approached my computer with
excitement after a long weekend away with the idea that
I would pump out a bunch of blog posts and start work
on my new ebook.
But the plan seems to have gone all wonky...I opened my
twitter client to see that my friend sent me a link to a
great article about how to “sing like a rockstar”, and that
led to another and then another.

4. A FEW THINGS THAT I HAVE
LEARNED OVER THE YEARS
There are only a very small number of things that really need your
time. These include making music and marketing music
Reading music marketing training does not count as work, you have
to actually set a timer and start getting something done as well.
Work in 50 minute bursts of focused activity with a short break in
between. This will help you tap into your body’s natural rhythm.
Don’t read your email until 4 O’clock.
Give yourself monthly commitments. This can be anything from
writing blog posts to calling at least 5 music contacts everyday.

5. AN UNPRODUCTIVE
MORNING LFOR MUSICIAN?
Read 20 articles on music marketing and music industry
news.
Scanned facebook and twitter for 45 minutes and
followed links at random.
Worked on the design of the music blog on an element
that only the perfectionists would notice.
Spent 30 minutes in the music forums.

6. NOW LET’S LOOK AT A
MORNING TO BE PROUD OF...
Spent a solid 50 minute period working on 2 new blog posts.
Spend another 50 minutes editing blog posts from the previous day and
posting to the blog.
50 minutes songwriting / recording a video for YouTube to bring traffic to
the blog.
Added a couple of emails to the newsletter sequence that automatically
goes out to the fans.
Called 10 venue managers and booked 2 gigs.
Spent 50 minutes answering email and learning new music marketing
tactics in my focus area.

7. BUT THIS ARTICLE IS
SOOOOOO IMPORTANT.
A lot of times you might even find that you are reading something
that seems like it’s going to change your life, and you will tell
yourself that you really are making progress with your music career
if you just get the hang of the information.
Well...I will let you into a little secret.
You know enough right now to become a professional musician if
you just use what you know and make progress each day. We all
know what to do, because it’s not rocket science.

8. SO WHEN SHOULD YOU FEED
YOUR BRAIN?
Now if you have read up to this point you may be thinking that I’m
suggesting that you never take the time to learn or plan and that
you are always blindly just mashing away at your keyboard. This
could not be further from the truth because the mind is kind of
like a car, if you are going to run miles and miles you need the right
amount of fuel at the right time.
As musicians and music marketeers we need to know what others
are saying so that we can form an opinion and add new ideas to
our songs and marketing plan.

9. USE WHAT YOU LEARN.
The first step back for the music marketing junkie is a little bit of
focus. If you are working on YouTube to bring hits to your blog at
the moment spend your learning time looking for bigger and better
ways to become the next YouTube superhero. Then when you hit
the computer next morning use what you learn.
If you just follow this simple rule you will suddenly become much
more efficient because that time you spend reading now has a
purpose.
If you just eat all the information like a greedy pig you will get fatter
and fatter and slower and slower until you become a beached
whale and will have to settle for a crappy job that will melt your
brain.

10. HAVE A REST...
Another important part of this is that you need to have time each
day when you totally turn off from everything and just do
something that does not take any brain power at all. Sometimes TV
or video games can work. You will not feel guilty now because you
will know that you have done great work that day!

11. FINAL THOUGHTS
Create content that matters and makes a difference.
Help as many people as possible use their musical talent to find a happier funner
life.
Add to the twitter and facebook chatter rather than just spying on that dude I
went to high school with.
Blog everyday.
Post a podcast everyday.
Post a YouTube video everyday.
Add valuable comment to the music marketing community.

12. CHRIS ROCKETT IS A MUSIC
MARKETING CONSULTANT FROM
LONDON WHO HELPS MUSICIANS BUILD
A FAN BASE FAST.
TO GET YOUR HANDS ON HIS FREE 14
DAY MUSIC MARKETING COURSE, PLUS
THE FAST START GUIDE ALL WORTH $197
CLICK HERE RIGHT NOW:
www.PromoteYourMusic.net