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1. The Rise of Social Shopping: What It
Means For Your Business

2. What is social shopping? And why
should you keep an eye on it going into
2012? Many experts say that 2012 will
be the year that social shopping finally
takes off. This is great news, not only
for you as a buyer – but for you as a
seller. Soon anyone will be able to
integrate the element of social
shopping on their e-commerce
website.

3. What Is Social Shopping?

4. We’ve seen a lot of developments this
year in the realm of social e-
commerce. With sites like Groupon,
BuyWithMe and Left of Trend on the
rise, social shopping has burst into the
social sphere, influencing all of our
lives.

5. It is as you would expect – shopping
with your friends, online! By
combining e-commerce and social
interaction, savvy web developers and
startups have pioneered the concept
all of this year.

6. It includes a lot of variations of
shopping, but all are done in a social
context. With sharing, inviting, sending
emails, chatting, discussions, voting
and ranking on the rise, social
shopping is the new big thing. Imagine
being a member of the same social
shopping site as a group of friends.

7. You’ll be able to see what they’ve
looked at, said, rated and contributed
to the site. Then, you can contribute
yourself. This is great for sales, as
friends often buy what their friends
have bought already. There’s even
group buying now, where you can split
the cost of your item with friends.

8. In its purest form, it will keep buyers
loyal to a particular set of sites, as
that’s where their friends hang out
too. Many of these sites are tied into
Facebook, for obvious reasons. Their
friends can tell other friends about
their social shopping experience, and
urge them to join in.

9. What Does Social Shopping Mean For
Your Business?

10. There’s no doubt that businesses that
adopt social shopping early will benefit
the most from this trendy way to buy.
It takes membership sites to a whole
new level! What you need to do is
figure out how you can capitalize on
social shopping for your e-commerce
pages.

11. Can you soup up your community
involvement? Forums just won’t cut it
anymore. You need people on your
site, everyday – contributing.

12. What about shopping around for the
latest social plugins? There are many
that will let your shoppers become
more involved in your business. Don’t
forget to anchor it all to your Facebook
and Twitter communities.

13. These scrolling updates are becoming
more and more important on your
website. You might even want to
change the way you think about your
e-commerce page altogether.

14. Would it sell more as a social-driven
community site? Will group buying
work on it? How will you get friends to
love your pages, share them and form
a community around them? For some
great ideas check out woot, kaboodle,
stylehive, shopstyle and zebo. They’re
all dot coms, and they all do social
shopping.

15. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

16. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

17. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

18. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com