Update on progress with PhD research. Presented, at UCL, to the 2013 study of students from the University of North Carolina

1. PUBLIC KNOWLEDGE COLLECTIONS IN
THE NETWORK SOCIETY
A Strategic Approach to Service Innovation
Presentation to University of North Carolina Student study tour, May 2013
Tuesday, 28 May 13

2. Who was I?
Tuesday, 28 May 13

3. status
time
Tuesday, 28 May 13

4. library
assistant
status
time
Tuesday, 28 May 13

5. library
assistant
librarian
status
time
Tuesday, 28 May 13

6. library
assistant
librarian
regionallibrarian
status
time
Tuesday, 28 May 13

7. library
assistant
librarian
regionallibrarian
chieflibrarian
status
time
Tuesday, 28 May 13

8. library
assistant
librarian
regionallibrarian
directorofculturalservices
chieflibrarian
status
time
Tuesday, 28 May 13

9. library
assistant
librarian
regionallibrarian
directorofculturalservices
chieflibrarian
Govt.leadforPeople’sNetwork
status
time
Tuesday, 28 May 13

10. library
assistant
librarian
regionallibrarian
directorofculturalservices
chieflibrarian
Govt.leadforPeople’sNetwork
CEOofnationalgovt.agency
status
time
Tuesday, 28 May 13

11. library
assistant
librarian
regionallibrarian
directorofculturalservices
chieflibrarian
Govt.leadforPeople’sNetwork
CEOofnationalgovt.agency
consultant
status
time
Tuesday, 28 May 13

12. library
assistant
librarian
regionallibrarian
directorofculturalservices
chieflibrarian
Govt.leadforPeople’sNetwork
CEOofnationalgovt.agency
consultant
PhD
student
status
time
Tuesday, 28 May 13

13. 2003
The collective
value
of collections
Tuesday, 28 May 13

14. A concept ahead of its time
Tuesday, 28 May 13

15. “Networks have become the
predominant organisational
form of every domain of
human activity.. The space of
flows has taken over the logic
of the space of places…”
Castells, M. (2010). Rise of the Network Society, 2nd ed.
Tuesday, 28 May 13

16. Hypothesis
Tuesday, 28 May 13

17. The existing paradigm(s) of collecting
institutions, rooted in the requirement to
provide public value from physical collections
in fixed locations, will not accommodate
successfully the development of online service
offers that are distinctive in form and
maximise public value through alignment with
trends in user needs and behaviours.
Tuesday, 28 May 13

18. The existing paradigm(s) of collecting
institutions, rooted in the requirement to
provide public value from physical collections
in fixed locations, will not accommodate
successfully the development of online service
offers that are distinctive in form and
maximise public value through alignment with
trends in user needs and behaviours.
Tuesday, 28 May 13

19. The existing paradigm(s) of collecting
institutions, rooted in the requirement to
provide public value from physical collections
in fixed locations, will not accommodate
successfully the development of online service
offers that are distinctive in form and
maximise public value through alignment with
trends in user needs and behaviours.
Tuesday, 28 May 13

20. The existing paradigm(s) of collecting
institutions, rooted in the requirement to
provide public value from physical collections
in fixed locations, will not accommodate
successfully the development of online service
offers that are distinctive in form and
maximise public value through alignment with
trends in user needs and behaviours.
Tuesday, 28 May 13

21. What?
Why?
How?
Tuesday, 28 May 13

22. Once upon a time...
Tuesday, 28 May 13

23. Akio Morita 1946
Tuesday, 28 May 13

24. 1955
Tuesday, 28 May 13

25. 1983 Compact disc
1955 Transistor radio
1979 Walkman
1991 Playstation
1955
Tuesday, 28 May 13

26. 1991Sony Music Entertainment
Tuesday, 28 May 13

27. 1991
Tuesday, 28 May 13

28. 1991 2000
Tuesday, 28 May 13

29. ?
1991 2000
Tuesday, 28 May 13

30. Tuesday, 28 May 13

31. H3#
H2#
H1#
HORIZON#2:#
Disrup2ve#innova2on/#
transforma2on#bridge#
Prevalence#
HORIZON#1:#
Sustaining#innova2on#
HORIZON#3:#
Transforma2ve#innova2on#
Time#
Tuesday, 28 May 13

32. H3#
H2#
H1#
HORIZON#2:#
Disrup2ve#innova2on/#
transforma2on#bridge#
Prevalence#
HORIZON#1:#
Sustaining#innova2on#
HORIZON#3:#
Transforma2ve#innova2on#
Time#
Tuesday, 28 May 13

33. H3#
H2#
H1#
HORIZON#2:#
Disrup2ve#innova2on/#
transforma2on#bridge#
Prevalence#
HORIZON#1:#
Sustaining#innova2on#
HORIZON#3:#
Transforma2ve#innova2on#
Time#
CD
heaven
Tuesday, 28 May 13

34. H3#
H2#
H1#
HORIZON#2:#
Disrup2ve#innova2on/#
transforma2on#bridge#
Prevalence#
HORIZON#1:#
Sustaining#innova2on#
HORIZON#3:#
Transforma2ve#innova2on#
Time#
CD
heaven Napster
MP3
Tuesday, 28 May 13

35. H3#
H2#
H1#
HORIZON#2:#
Disrup2ve#innova2on/#
transforma2on#bridge#
Prevalence#
HORIZON#1:#
Sustaining#innova2on#
HORIZON#3:#
Transforma2ve#innova2on#
Time#
CD
heaven Napster
MP3
iTunes
iPod
Tuesday, 28 May 13

36. H3#
H2#
H1#
HORIZON#2:#
Disrup2ve#innova2on/#
transforma2on#bridge#
Prevalence#
HORIZON#1:#
Sustaining#innova2on#
HORIZON#3:#
Transforma2ve#innova2on#
Time#
CD
heaven Napster
MP3
iTunes
iPod
Mobile
revolution
Tuesday, 28 May 13

37. ?
?
?
Evolution Revolution Extinction
Tuesday, 28 May 13

38. “The Internet has
become a vital part
of our lives and our
society”
Willliam Dutton et al. Next Generation Users: the Internet in Britain,
Oxford Internet Institute, 2011
Tuesday, 28 May 13

39. DEMAND SIDE TRENDS, 2011
77% of population online (48m)
Data from Oxford Internet Survey 2011;
Office of National Statistics (2011a). Statistical Bulletin:
Internet Access - Households and Individuals, 2011;
Office of National Statistics (2011b). Statistical Bulletin:
E-Commerce and ICT Activity, 2010.
- 86% travel and local information (41m)
- 86% online shopping (41m)
- 96% email (46m)
- 60% social networking (29m)
- 79% news (38m)
- 61% music downloads (29m)
- 51% games (24m)
- 34% public information (16m)
- 44% Next Generation Users (21m)
95% of UK companies online
- 92% using broadband
- 78% public websites
Tuesday, 28 May 13

40. NEXT GENERATION USERS
Tuesday, 28 May 13

41. EMERGENT EXPECTATIONS
24/7
Tuesday, 28 May 13

42. EMERGENT EXPECTATIONS
usability
Tuesday, 28 May 13

43. EMERGENT EXPECTATIONS
personalisation
Tuesday, 28 May 13

44. EMERGENT EXPECTATIONS
engagement
Tuesday, 28 May 13

45. EMERGENT EXPECTATIONS
work, shop, play
Tuesday, 28 May 13

46. Change
Complexity
Uncertainty
Tuesday, 28 May 13

47. What?
Why?
How?
Tuesday, 28 May 13

48. INSTITUTIONAL PARADIGM
Tuesday, 28 May 13

49. long-established
Tuesday, 28 May 13

50. trusted and reliable
Tuesday, 28 May 13

51. Monopolistic merit
good
Tuesday, 28 May 13

52. collections define
values and skills
Tuesday, 28 May 13

53. destinations
Tuesday, 28 May 13

54. high sustainability
costs
Tuesday, 28 May 13

55. INSTITUTION PARADIGM
(Open system transformation model)
Collecting
Institution
Tuesday, 28 May 13

56. INSTITUTION PARADIGM
(Open system transformation model)
Policy
Resources
Artifacts
Supply side
Collecting
Institution
Tuesday, 28 May 13

57. INSTITUTION PARADIGM
(Open system transformation model)
Policy
Resources
Artifacts
Users and
potential
users
Demand sideSupply side
Collecting
Institution
Processes
Tuesday, 28 May 13

58. INSTITUTION PARADIGM
(Open system transformation model)
Policy
Resources
Artifacts
Users and
potential
users
Demand sideSupply side
Collecting
Institution
Processes
Active Collecting Curating Disclosing
Tuesday, 28 May 13

59. INSTITUTION PARADIGM
(Open system transformation model)
Policy
Resources
Artifacts
Users and
potential
users
Demand sideSupply side
Collecting
Institution
Processes
Active
Passive
Collecting Curating Disclosing
Warehousing
Tuesday, 28 May 13

60. INSTITUTION PARADIGM
(Open system transformation model)
Policy
Resources
Artifacts
Users and
potential
users
Demand sideSupply side
Collecting
Institution
Processes
Active
Passive
Collecting Curating Disclosing
Warehousing
In the digital space
everything is
electrons
Tuesday, 28 May 13

61. Challenges
Tuesday, 28 May 13

62. Competition
Tuesday, 28 May 13

63. From shellac to iTunes
Tuesday, 28 May 13

64. From desk to
desktop?
Tuesday, 28 May 13

65. Tuesday, 28 May 13

66. Tuesday, 28 May 13

67. APPisation
Tuesday, 28 May 13

68. Tuesday, 28 May 13

69. Content is
changing
Tuesday, 28 May 13

70. “The objects of culture are no longer
secured behind glass cases or tied to
the walls of museums and galleries or
constrained by the control over
publishing and broadcasting, but are
created and recreated in the social
process.”
Tredinnick, L. (2008) Digital Information Culture: The Individual and Society in the Digital Age
Tuesday, 28 May 13

71. Fragmentation
Disintermediation
Loss of Authenticity
Tuesday, 28 May 13

72. Shopping
Recorded music
News media
Publishing
C
C
Tuesday, 28 May 13

73. Shopping
Recorded music
News media
Publishing
C
C
COLLECTING
INSTITUTIONS RIP?
Tuesday, 28 May 13

74. Is the traditional institution-based service paradigm of
collecting institutions (museums, libraries and
archives) suitable to maximise the value of knowledge
collections delivered digitally?
PRIMARY RESEARCH QUESTION
Tuesday, 28 May 13

75. Is the traditional institution-based service paradigm of
collecting institutions (museums, libraries and
archives) suitable to maximise the value of knowledge
collections delivered digitally?
Is it possible to model a service paradigm better fitting
the needs of the Network Society and how might such
a conceptual model be exploited in support of
professional practice?
PRIMARY RESEARCH QUESTION
Tuesday, 28 May 13

76. What?
Why?
How?
Tuesday, 28 May 13

77. Tuesday, 28 May 13

78. STRATEGIC RESEARCH CHALLENGES
Multi-disciplinary
POLITICAL SCIENCE
•Public policy
•Organisation theory
•Professional practice
e
Michael Finkenthal. Complexity, Multi-disciplinarity and Beyond. (2008), p100
“...a holistic approach may be the only route to dealing with today’s complexity.”
ECONOMICS
•Innovation
•Value and exchange
•Cultural policy
EDUCATION
•Learning systems
•eLearning theories
•Informal learning
TECHNOLOGY
•Platforms
•Networks
•Business models
SOCIAL SCIENCE
•Social systems
•Human behaviour
•Social capital
FUTURE STUDIES
•Techniques/constraints
•Futures in the public
sector
Tuesday, 28 May 13

79. SYSTEMS THEORY
HERMENEUTIC PHENOMENOLOGY
Tuesday, 28 May 13

80. OPEN SYSTEM TRANSFORMATION MODEL
Policy
Resources
Artifacts
Users and
potential
users
Demand sideSupply side
Collecting
Institutions
Tuesday, 28 May 13

81. OPEN SYSTEM TRANSFORMATION MODEL
Policy
Resources
Artifacts
Users and
potential
users
Demand sideSupply side
Collecting
Institutions
Modelling a systemic ecosystem
paradigm for the digital space
Tuesday, 28 May 13

82. OPEN SYSTEM TRANSFORMATION MODEL
Policy
Resources
Artifacts
Users and
potential
users
Demand sideSupply side
Collecting
Institutions
Modelling a systemic ecosystem
paradigm for the digital space
Tuesday, 28 May 13

83. OPEN SYSTEM TRANSFORMATION MODEL
Policy
Resources
Artifacts
Users and
potential
users
Demand sideSupply side
Collecting
Institutions
Modelling a systemic ecosystem
paradigm for the digital space
mapping
institutional
paradigm(s) assess the
readiness
potential?
Tuesday, 28 May 13

84. Practitioner
worldviews
professional practice
risk taking
vision
service priorities
status of the user
Work package 1
Tuesday, 28 May 13

85. Cherchez
le vision
statement
Tuesday, 28 May 13

86. Cherchez
le vision
statement
clarity of USP?
is it accessible?
perception of purpose
commonalities
differences
Tuesday, 28 May 13

87. Cherchez
le vision
statement
clarity of USP?
is it accessible?
perception of purpose
commonalities
differences
c700 institutional websites searched
is there a vision statement?
form and content?
future proofed?
how many/textual analysis
Tuesday, 28 May 13

88. Cherchez
le vision
statement
clarity of USP?
is it accessible?
perception of purpose
commonalities
differences
c700 institutional websites searched
is there a vision statement?
form and content?
future proofed?
how many/textual analysis
library 42%
museum
s
39%
archive 44%
Tuesday, 28 May 13

89. what is a
museum, archive,
library?
Tuesday, 28 May 13

90. what is a
museum, archive,
library?
published definitions
UK, US, OZ, NZ, CAN, IRL
dictionary
professional agencies
policy direction
accreditation/standards
Tuesday, 28 May 13

91. Museum - dictionary
definitions
Museum - professional
agency definitions
Museum - UK policy
definitions
Museum - non-UK policy
definitions
Museum - UK accreditation
standard definitions
Museum - non-UK accreditation
standard definitions
Tuesday, 28 May 13

92. Organisational
ethnography
structures
policy direction
power
funding and resources
freedom to act
Work package 2
Tuesday, 28 May 13

93. structures
practitioner worldview
“Our governance arrangements are for the most
part designed to maintain hierarchical, command
and control decision making”. Ison, R. (2010). Governance that Works
“Dynamic conservatism - the fight to remain the
same”
Schon, D. (1991). The Reflective Practitioner: How Professionals Think in Action
Tuesday, 28 May 13

94. Service
Innovation
sustaining
disruptive
transformative
Work package 3
Tuesday, 28 May 13

95. Europeana Jisc Content Board Artstor
Old Weather
Jisc Open Access NOF-Digi
Reference OnlineDigital NZ
DPLA
Tuesday, 28 May 13

96. “Many librarians who work in
physical libraries see the
Internet as providing a digital
mirror of their own institutions:
the digital library as a
surrogate for the physical
library.”
Attribution redacted
email from xxxxxxxxxxxxxxxxxx, 7th March 2012
Tuesday, 28 May 13

97. Literature
review
strategic planning
social change
innovation
Work package 4
reflective practice
futuring
new service models
Tuesday, 28 May 13

98. Tuesday, 28 May 13

99. Status Quo 2.0
(Sustaining innovation)
Tuesday, 28 May 13

100. Policy
Resources
Artifacts
Users and
potential
users
Demand sideSupply side K. Institution
In the digital space
every object is made of
electrons
OPEN SYSTEM TRANSFORMATION MODEL
Tuesday, 28 May 13

101. Policy
Resources
Artifacts
Users and
potential
users
Demand sideSupply side K. Institution
Media
shift New
behaviours and
expectations
Lack of
policy
Declining
resources
Competition
In the digital space
every object is made of
electrons
OPEN SYSTEM TRANSFORMATION MODEL
Tuesday, 28 May 13

102. H3#
H2#
H1#
HORIZON#2:#
Disrup2ve#innova2on/#
transforma2on#bridge#
Prevalence#
HORIZON#1:#
Sustaining#innova2on#
HORIZON#3:#
Transforma2ve#innova2on#
Time#
?Hunter/
gatherer Agrarian harvester
Hunter Gatherer v Agrarian Harvester
Tuesday, 28 May 13

103. H3#
H2#
H1#
HORIZON#2:#
Disrup2ve#innova2on/#
transforma2on#bridge#
Prevalence#
HORIZON#1:#
Sustaining#innova2on#
HORIZON#3:#
Transforma2ve#innova2on#
Time#
?Hunter/
gatherer
Agrarian harvester
Hunter Gatherer v Agrarian Harvester
Tuesday, 28 May 13

104. H3#
H2#
H1#
HORIZON#2:#
Disrup2ve#innova2on/#
transforma2on#bridge#
Prevalence#
HORIZON#1:#
Sustaining#innova2on#
HORIZON#3:#
Transforma2ve#innova2on#
Time#
?Hunter/
gatherer
Agrarian harvester
Hunter Gatherer v Agrarian Harvester
Tuesday, 28 May 13

105. H3#
H2#
H1#
HORIZON#2:#
Disrup2ve#innova2on/#
transforma2on#bridge#
Prevalence#
HORIZON#1:#
Sustaining#innova2on#
HORIZON#3:#
Transforma2ve#innova2on#
Time#
?Hunter/
gatherer
Agrarian harvester
Hunter Gatherer v Agrarian Harvester
Tuesday, 28 May 13

106. Technical rationality
Strategic/reflective thinking
Tuesday, 28 May 13

107. common purpose in the
digital space
Tuesday, 28 May 13

108. common purpose in the
digital space
Institution
Content
User
Tuesday, 28 May 13

109. common purpose in the
digital space
Institution
Content
User
User
Content
Institution
Tuesday, 28 May 13

110. http://uk.linkedin.com/in/chrisbatt
Tuesday, 28 May 13

111. Thanks for listening
cbatt@mac.com
chrisbatt/wordpress.com
tw. chrisbatt
www.digital-futures.org
http://www.slideshare.net/Chris_Batt/
http://uk.linkedin.com/in/chrisbatt
Tuesday, 28 May 13