2. st
The exhibition is
A unique leading
fair in Paris,
with the first French
Customer Base,
61 000 visitors,
20 % increase
in 2013.
A very strong frequenting,
reflecting a growing demand
of a new active tourism:
Hiking-Nature
and Fun.
years old !
new hiking
& nature
exhibition
in France
The plural hiking is open to all public and comes on by foot,
by bike, on horseback... in France and at the end of the World !
The fair is «in the air» as a response to a growing demand of
authentic
back to nature
going far away
a green quality tourism.
Respect for Nature, the sustainable tourism and a good price/quality ratio
are the new decision-making keys for hikers,
Be present alongside with the professional of a fast changing sector
3. + 20 %
The market
Hiking
27,8 million french walk just for pleasure
4,9 million are hikers
3,4 million practice mountain hiking (*)
*Survey source «Pratique physique et sportive 2010»
CNDS/ Direction des Sports, INSEP, MEOS
Cycling
22 million french practice bike regulary.
Second physical activity of french.
8 million of touristic stays*
*Source FFCT
Exhibition profile
of visitors
numbers
The Exhibition in 2013
• 61 000 visitors
• 12 000 sp.m of exhibition
• 350 exhibitors
• 250 journalists
• 11 900 fans & followers
Visitors profile
•
Nature lovers, Mountain sportsman, Sunday hikers, Newcomers
to Cycling holidays.
• ravelers to discover new regions, to explore their lands, their
T
«terroirs», and to taste products from Sustainable and Organic
agriculture.
• Adventures, followers of a new travel attitude, friendly, respectful
and authentic.
With the family, as a group or in solo, visitors are all looking for
new discoveries «off the beaten tracks», the antithesis of mass
tourism.
4. Exhibitors
Segmentation by «Villages» has
known a great success in 2013
T
he bike village: bikes exhibition, tests, travels and cycling
roads
T
he organic and nature products village gathering many
organic product growers and offering direct sales to the
public
The historical partners, the target core of the exhibition will
be always in the spotslights:
F
rance, Europe, countries at the end of the world, Travel
Professionals, Tour Operators, Accomodation Partners,
Institutions and Sports Federations ...
Partners: IGN, Mairie de Paris (Paris City Hall) , Ile-de
France Region, WWF, FFR, FFCT, Nordic Walking, French
Athletics Federation, FFCAM ...
And beautiful animations, asserting your communication
strategies.
They liked:
Y
velines Tourisme Office held up the challenge with the
presentation of new outdoors sports, foot hiking, treking
on horseback, on bike, segway show, carriage show, poney
show, with, in live, «La Bergerie Nationale», the workshop of
an educational hive, stand up paddle and a canoe-kayak, all
in live !
CAP France following the spirit of the french communication
campaign «Manger/Bouger» (eat and move), it was a great
success: very frequented workshops around the «Chouette
Nature»-Picnic Story, with the participation of a candidate
of the Masterchef® Program ( TF1 CHANNEL) and Nature
discoveries at the Kid Village
T
he Trends Space, a real showcase of new materials,
exhibiting all the novelties of the season, from higt tech items
to very simple tips, all under the aegis of the Vieux Campeur
and with the exhibition of inevitable market brands: Lafuma,
Raidlight, Opinel, Millet, etc.
5. Objectives of the Exhibition
Always inviting more
and more hikers
to join us
The exhibition, an exchange-crossroads, is the ideal
place for meetings, to attrack visitors and internet
users, seeking additional information before buying.
Everything will be implemented with you, to allow each
visitor to achieve his dreams, to escape and break with
his everyday life.
Let’s combine our efforts to make it more and more
efficient.
A human
adventure
Man at the heart of exchanges
It’s also a way to enhace of your image with great
possibilities of co-branding through quality animations
encounters with the Market in B. to B. and B. to C.
Enjoy the fair to organize an event around a huge
customer base, mutualizing costs, building charming,
hearty and attractive operations with us.
The fair, a good communication lever in a growing
Market.
6. The 2014 strategy
«Villages» to attract your future
clients
Around major partners, in France:
FFRP, FFCT, IGN, LPO and WWF ...
« The Destinations Village » in France, Europe and at the
end of the World, will all the travel professionals , T.O., hosts,
tour guides, to arose the desire to discover the authenticity of
the «made in France» of the regions and far escapes.
« The Cycling Village » will be at the heart of the fair, with
all roads to explore by bike, tour operators, rental companies,
bicycle manufacturers, equipment suppliers ...
« The Mountain and Equipment Village » Up to sports
destinations with family or solo: hiking in the mountains,
climbing, canoeing, outdoor sports, a whole range of holidays
deals to exceed !
The mountain guides, tour guides, experts and equipment
suppliers will be all at the Village.
« The Organic and Nature Village by Vivez Nature »
A market of local, both organic and natural products,
meetings with growers, conferences and workshops with the
advice of experts in nutrition and health.
Everything to pamper hikers ! ...
Next to hiking, new Nature discoveries:
trail, fishing, photo safari, solidarity tourism...
7. The Fair and the Media
The communication campaign
for the general public has been
very successful in 2013: over 20%
increase of number of visitors.
Thanks to «happening operations» in Paris about cycling,
displaying hightly targeted advertising, thematic partnerships
among families, e.marketing operations...
Media and partners also talked about us:
RMC, Le Parisien, Le Monde, Métro, A Nous Paris, Figaroscope,
Le Nouvel Economiste, Femme Actuelle, Télérama, Le Pèlerin,
Vélo Magazine, Ouest France, Paris Chamonix, La Nouvelle
République, Le Courrier du Loiret, Cyclosport, Le Journal du
12ème, Féminin Santé Sport, Trek Magazine, Montagne Magazine,
Grands Reportages, Chemins d’Etoiles, Randos Balades, Passion
Rando,Cyclotourisme, Globe Trotters, A/R Magazine Voyageur,
France Montgolfières, Les Cahiers de l’Ane, Carnets d’Aventures,
Transboréal, En Auvergne Magazine, Nature en France, L’Age de
Faire, Natura Sciences, Anyresa Mag, Mistral Média, Tourmag.com...
As well as our partners: Mairie de Paris, WWF, IGN, La
FFRandonnée, la FFCT, la FFCAM, Ecotrail, ZeOutdoor.com,
I-Trekkings.net.
We will work together again in 2014
Become a partner of the exhibition
Enjoy the public awareness of the environmental protection,
of a new desire to surpass oneself, the new keen interest in
walking and cycling and come to the fair to show your assets or
to support an engagement for Nature.
Enjoy the fair to create an event, to support your image,
meet your prospects and customers, enrich your clients files
and to impose your business in a growing Market.
8. NEW
The exhibition of new hiking
B
28 -2 9- 30 v I K E
illage
M AR CH
2014
PA R I S
YOUR CONTACTS
Florence LUNG
General Commissioner: flung@randonnee-nature.com
Tel.: +33 (0)1 46 21 11 10 - Cell: +33 (0)6 60 11 92 95
Commercial
Florence LUNG Najat Calixte
Commercial Assistant: ncalixte@randonnee-nature.com
Tel.: +33 (0)1 46 21 11 10
Communication
North Communication
Tel.: +33 (0)1 45 45 61 23
Claire Fuentes : claire@north.fr
Rando Expo
19 rue d’Aguesseau
92100 BOULOGNE-BILLANCOURT
Tél. : 01 46 21 11 10
contact@randonnee-nature.com
www.randonnee-nature.com
Photo credits : Gérard du Camino, Destinations Nature/F. Maitre, Fotolia, Lafuma, Opinel, Yves Lespérat/FFRP
