1. key to success
Collaborative CR-Management
Cost-benefit analysis and solution
Christian Hocken
ugnm08-2@dbis.rwth-aachen.de
2. Common difficulties
Internal
External
Complex selling Reflection of outside
conditions world within business
organization
Complex value-added
chain Coordinated market
cultivation
Lack of communication
3. Economic benefits
Higher prices through market knowledge
Shortened time to market
Well directed use of advertising efforts
Optimized assignment of HR
Improved acquisition of new customers
Simplified market penetration
4. Potential customers
Small companies without IT division
Start-ups & spin-offs with limited budget
Joint-ventures with defined time frame
Vendors with lean organization
5. Advantages
Tailor-made solution Simple and economic
for specific integration in existing
requirements and infrastructure
markets
Open standards High availability,
through cooperation scalability and easy
with open source maintainability
projects
6. Our solution
Web 2.0 empowered CRM-
Framework
Collaborative data management
Simplified document access
Mobile device support
Platform independency
Extendable & modular design
Editor's Notes
<number>My Name is Christian HockenI‘m a member of group 2 in the Entrepreneurship and New Media labFeel free to send us an E-MailI’m pleased to give a talk tonight about Collaborative Customer-Relationship-Management<number>
Interdependence of suppliers and customersOwn position in value-added chainMap process flows in own itEmployees don’t share same knowledge baseProblems become even more complicated through a lack of communication<number>
Shortened time to market and faster product cycles<number>
High technology sectorInnovative companies<number>
We sell a service not a productSimple extensibility through well known APIs<number>
Thanks for your attention. Please feel free to ask questions.If nobody likes to pose further questions I‘d like to hand over to our CTO Alexander Friesen who will present a juicy overview of our application.
