Creative, resourceful, and dynamic leader with entrepreneurial spirit. Specializes in triple bottom line solutions to transform brands and organizations towards sustainability in the digital age. Understands how to engage users in interactive technology. Self-starter adaptable to diverse and changing situations while pursuing long-term goals. Understands how results-oriented business processes achieve revenue, service, and corporate responsibility objectives. Quick learner skilled in planning, developing, presenting, analyzing, and managing. Experienced with diverse internal and external stakeholder needs in business, government, and non-profit sectors.

1. Portfolio
www.christinadzingala.com

2. About
Christina Dzingala is a Solutions Strategist. !
She specializes in identifying triple bottom line management solutions that
create results. She…!
 Is
a
crea(ve,
resourceful,
and
dynamic
leader
with
15+
years
of
experience
 Works
to
transform
brands
and
organiza(ons
towards
sustainability
in
the
digital
age
 Understands
how
to
engage
audiences
in
ever-­‐
changing
interac(ve
technology
 Understands
how
to
bridge
technology
with
environmental
and
social
responsibility
 Has
background
in
communica(ons,
marke(ng,
training,
technology,
and
sustainability
management
 Can
balance
diverse
needs
of
internal
and
external
stakeholders
in
business,
government,
and
non-­‐profit
sectors
www.christinadzingala.com

3. Critical Skill Set
Christina Dzingala has skills to create results…!
• Business Analysis and Administration!
• Market Research and Positioning!
STRATEGY! • Business Development and Marketing!
• Project Management and Leadership!
• Organizational Change and Training!
• Process Design and Improvement!
TRANSFORMATION! • Product Development and Branding!
• Communications Planning and Content!
• Resource Efficiency and Management!
• Customer Engagement and Relationships!
SUSTAINABILITY! • Community Outreach and Partnerships!
• Technology Evaluation and Implementation!
www.christinadzingala.com

4. Core Competencies
What colleagues say about Christina Dzingala…!
 “Since
Chris(na
assumed
the
posi(on
of
Co-­‐Chair
of
the
UNA-­‐NCA
Sustainable
Development
CommiKee,
we
have
seen
expanded
programs,
increased
communica(ons
and
improved
networking
among
members.
She
brings
excellent
organizing
talent
to
the
posi(on
as
well
as
providing
important
content.
UNA-­‐NCA
is
grateful
for
her
leadership.”
Karen
Mulhauser
-­‐
President,
United
Na(ons
Associa(on
of
the
Na(onal
Capital
Area
 “I
strongly
recommend
Chris(na
for
her
keen
leadership
quali(es
and
team
management
aKributes.
Chris(na
was
the
group
leader
for
her
[team],
which
focused
on
iden(fying
and
crea(ng
new
tourism
products
and
business
opportuni(es
for
the
Tourism
Cluster
of
Puerto
Plata,
Dominican
Republic…She
was
energe(c,
efficient
and
highly
effec(ve
in
execu(ng
her
many
responsibili(es…I
am
certain
she
will
bring
the
same
level
of
dedica(on
and
quality
performance
wherever
she
works.”
Juan
Luna-­‐Kelser
-­‐
Professor,
The
George
Washington
University
School
of
Business
 “Chris(na
is
a
tremendous
asset
to
Strategic
Sustainability
Consul(ng.
Most
recently,
she
joined
us
on
a
waste
audit
for
a
Walmart
supplier
–
jumping
in
to
get
her
hands
dirty
and
helping
with
the
analysis
a_erwards.
She
made
smart
recommenda(ons,
showed
great
team
spirit,
and
was
a
pleasure
to
work
with.
I
look
forward
to
con(nuing
our
professional
rela(onship
into
the
future!”
Jennifer
Woo_er
–
President,
Strategic
Sustainability
Consul(ng
VALUES! STRENGTHS! SKILLS! ASSETS!
• Adventure! • Maximizer! • Analysis! • Vision!
• Knowledge! • Futuristic! • Development! • Strategy!
• Honesty! • Curiosity! • Leadership! • Transformation!
• Community! • Creativity! • Collaboration! • Sustainability!
• Innovation! • Zest! • Communication! • Results!
www.christinadzingala.com

5. CASE STUDY: American Red Cross National Headquarters
Sr. Associate, Information Technology
Change September 2003 – July 2009
Management G O A L :
 To
train
50,000+
geographically
dispersed
users
on
new
enterprise
business
suite
quickly,
effec(vely,
and
cost-­‐efficiently
R O L E :
 Subject
maKer
expert
for
financial,
human
resources,
learning,
client
management,
and
repor(ng
enterprise-­‐wide
business
systems
and
training
A C T I O N S :
 Developed
and
delivered
100+
product
marke(ng
demos
via
webinar
and
road
shows
 Developed
and
delivered
5+
mul(-­‐day
classroom,
webinar,
and
self-­‐study
courses
M I L E S T O N E S :
 1000+
business
units
implemented
standard
opera(ons
and
5-­‐system
suite
in
3
years
C H A L L E N G E S :
 Resistance
to
change
among
business
units
required
ongoing
rela(onship
management
 High
turnover
among
volunteer
workforce
necessitated
ongoing
training
to
ensure
correct
system
use
and
data
accuracy
and
security
R E S U L T S :
 By
centralizing
and
automa(ng
administra(ve
func(ons,
the
organiza(on
gained
substan(al
cost
savings
of
several
millions
of
dollars
annually
 The
organiza(on
was
finally
able
to
effec(vely
capture
organiza(on-­‐wide
data
for
repor(ng,
strategic
planning,
and
nego(a(ng
with
vendors
www.christinadzingala.com

6. CASE STUDY: American Red Cross National Headquarters
Sr. Associate, Information Technology
Web Content September 2003 – July 2009
Management G O A L :
 To
provide
geographically
dispersed
enterprise-­‐wide
system
users
and
students
with
current
informa(on
and
resources
to
do
their
job
R O L E :
 Training
website
content
manager
grow
traffic
and
search
engine
op(miza(on
(SEO)
A C T I O N S :
 Created
and
maintained
interac(ve
1-­‐stop
system
user
website
including
product
informa(on,
user
guides,
training,
system
outages
and
upgrades,
and
discussion
forum
 Monitored
online
discussion
forum
to
ensure
correct
responses
to
technical
ques(ons
 Used
Google
Analy(cs
to
track
website
usage
and
develop
effec(ve
SEO
and
marke(ng
M I L E S T O N E S :
 Enhanced
system
user
experience
by
providing
easy
access
to
tools
and
resources
 Increased
new
1-­‐stop
training
website
traffic
by
20%
per
quarter
through
SEO
C H A L L E N G E S :
 High
turnover
among
large
volunteer
workforce
performing
data
entry
 1-­‐stop
website
needed
ongoing
promo(on
to
create
awareness
of
benefits
and
features
R E S U L T S :
 System
users
empowered
to
seek
informa(on
at
1-­‐stop
website
first
and
consult
with
each
other
on
best
prac(ces
via
the
online
discussion
forum
 Workload
cost
burden
on
the
tech
support
call
center
was
reduced
by
50%
www.christinadzingala.com

7. CASE STUDY: American Red Cross National Headquarters
Sr. Associate, Information Technology
Sustainability September 2003 – July 2009
Management G O A L :
 To
ini(ate
and
implement
sustainable
prac(ces
at
Na(onal
Headquarters
to
demonstrate
good
financial
and
environmental
stewardship
to
donors,
staff,
and
public
R O L E :
 Founding
member
of
grass-­‐roots
Green
Team
to
champion
sustainability
ini(a(ves
A C T I O N S :
 Led
crea(on
of
“Green
Up
the
Red
Cross”
staff
awareness
campaign
and
Earth
Day
Fair
 Nego(ated
pro-­‐bono
graphic
design
services
and
green
audit
services
from
leading
firm
M I L E S T O N E S :
 Influenced
and
gained
support
of
senior
execu(ve
leadership
to
fund
program
 Implemented
Green
Team
intranet
website
to
share
informa(on
and
resources
 Ini(ated
sustainability
and
recycling
strategy
in
large-­‐scale
office
move
C H A L L E N G E S :
 Strong
resistance
to
ini(a(ves
from
key
departments
that
poli(cized
sustainability
efforts
rather
than
looking
at
the
cost
savings
during
organiza(on’s
financial
deficit
R E S U L T S :
 Green
Team’s
analysis
of
organiza(on’s
opera(ons
iden(fied
low-­‐cost
strategies
saving
$190k
annually
toward
budget
deficit
 Staff
awareness
campaign
created
opportuni(es
for
individual
departments
to
save
resources
and
promote
their
ini(a(ves
and
results
via
Green
Team
intranet
website
www.christinadzingala.com

8. DC Net Impact Professional Chapter
LEADERSHIP
Vice President, Finance & Operations
January 2011 – September 2012
O R G A N I Z A T I O N :
 The
DC
Net
Impact
(DCNI)
Professional
Chapter
inspires,
educates,
and
equips
professionals
to
use
the
power
of
business
to
create
a
more
socially
and
environmentally
sustainable
world
R O L E :
 VP,
Finance
&
Opera(ons
to
manage
chapter
finances,
iden(fy
technology
solu(ons,
and
maintain
award-­‐winning
status
A C C O M P L I S H M E N T S :
 Led
strategic
planning
to
build
strong
chapter
brand,
quality
programming,
and
diverse
engagement
base
 Increased
membership
by
30%
in
1
year
through
social
media,
QR
code,
and
mobile
outreach
 Increased
(cket
sales
to
100%
in
3
months
and
event
revenue
by
93%
in
1
year
using
Eventbrite
and
targeted
SEO
 Increased
bank
account
balance
by
30%
in
1
year
and
streamlined
transac(ons
through
mobile
and
online
tools
 Researched
and
implemented
web-­‐based
technology
to
facilitate
collabora(on
and
reduce
paper
and
mailing
costs
www.christinadzingala.com

9. United Nations Association of the National Capital Area
LEADERSHIP
Co-Chair, Sustainable Development Committee
June 2011 – August 2012
O R G A N I Z A T I O N :
 The
United
Na(ons
Associa(on
of
the
Na(onal
Capital
Area
works
to
aid
the
UN
in
achieving
its
goals
through
outreach
R O L E :
 Sustainable
Development
CommiKee
Chair
to
create
awareness
of
climate
change
and
Millennium
Development
Goals
A C C O M P L I S H M E N T S :
 Led
strategic
planning
to
grow
membership
interest,
support,
and
involvement
in
commiKee
programs
 Organized
2
annual
UN
Month
events
to
promote
advocacy,
educa(on,
networking,
and
outreach
 Created
and
executed
communica(ons
plan
to
expand
outreach,
info
exchange,
and
networking
 Grew
Sustainable
Development
target
mailing
list
by
25%
in
6
months
by
ac(vely
capturing
contact
info
at
each
event
 Created
networking
opportuni(es
through
LinkedIn
group
and
networking
mixers,
par(cipa(on
grew
by
75%
in
6
months
 Implemented
Google
online
tools
to
facilitate
virtual
commiKee
communica(on,
collabora(on,
and
project
management
www.christinadzingala.com

10. Newark Street Park K-9 Friends
LEADERSHIP
Marketing and Communications Strategist
July 2012 - Present
O R G A N I Z A T I O N :
 Newark
Street
Park
K-­‐9
Friends
is
a
non-­‐profit
organiza(on
working
in
partnership
with
DC
Department
of
Parks
and
Recrea(on
to
manage
and
operate
the
Newark
Street
Dog
Park
within
the
Newark
Street
Park
complex
R O L E :
 Marke(ng
and
Communica(ons
Strategist
to
op(mize
opportuni(es
to
grow
outreach,
membership,
and
fundraising
by
15%
in
1
year
A C C O M P L I S H M E N T S :
 Led
strategic
planning
to
build
strong
brand,
consistent
and
(mely
messaging,
and
ongoing
fundraising
 Created
and
executed
communica(ons
plan
to
expand
outreach,
engage
membership
community,
and
educate
visitors
 Evaluated
and
redesigned
park
signage,
website,
email
news
and
marke(ng,
and
social
media
plasorms
for
clear,
consistent
branding
and
relevant,
(mely
content
 Maximized
opportuni(es
for
community
engagement
through
mobile
technology,
QR
codes,
and
Facebook
sharing
 Iden(fied
Google
online
tools
to
facilitate
virtual
Board
communica(on,
collabora(on,
and
project
management
www.christinadzingala.com

11. Puerto Plata Culture & Tourism Cluster PROJECT:
May 2009 – August 2009
Strategic Plan
G O A L :
 To
enhance
Puerto
Plata
as
a
sustainable
des(na(on
by
recommending
strategies
for
branding,
product
development,
web
portal,
and
informa(on
center
as
part
of
a
U.S.
Agency
for
Interna(onal
Development
(USAID)-­‐funded
economic
development
project
C L I E N T :
 The
Puerto
Plato
Culture
&
Tourism
Cluster
develops
economic
opportuni(es
for
the
businesses
and
towns
of
the
Dominican
Republic’s
North
Coast
R O L E :
 Project
manager
for
George
Washington
University
management
consul(ng
team
developing
branding
and
web
portal
strategy
C H A L L E N G E S :
 Changing
area’s
image
from
a
budget
beach
resort
to
a
cultural
heritage
des(na(on
 Crea(ng
tourism
opportuni(es
and
the
desire
to
leave
all
inclusive
resorts
to
experience
local
culture
and
aKrac(ons
D E L I V E R A B L E S :
 Provided
research
and
analysis
of
compe((on,
market
segments,
visitor
demographics,
and
tourism
assets
for
product
development
 Designed
and
conducted
visitor
exit
survey
to
iden(fy
booking
and
ac(vity
preferences
 Produced
e-­‐commerce
plan
to
engage
member
businesses
with
customers
 Recommended
website
domain
name
www.puertoplata.com,
which
client
purchased
on
the
spot
upon
viewing
sample
promo(onal
video
demonstra(ng
how
to
use
social
media
and
search
engine
op(miza(on
for
des(na(on
marke(ng
Christina Dzingala | www.christinadzingala.com

12. Vucarevich Simons Advisory Group PROJECT:
January 2010 – May 2010
Strategic Plan
G O A L :
 To
establish
Farmers
&
Fishers
Restaurant
as
a
premiere
private
event
loca(on
and
to
grow
private
dining
event
revenue
to
$1M
within
2
years
C L I E N T :
 Vucarevich
Simons
Advisory
Group
is
a
bou(que
management
consul(ng
firm
specializing
in
the
food
and
beverage
component
of
the
hospitality
industry,
Farmers
&
Fishers
restaurant
is
one
of
their
clients
R O L E :
 George
Washington
University
management
consultant
to
develop
strategic
plan
to
meet
clients’
needs
C H A L L E N G E S :
 Overcoming
restaurant’s
online
reputa(on
as
mediocre
in
quality
and
value
 Restaurant
recently
underwent
rebranding
and
management
changes
 Getng
the
client
to
accept
that
the
root
issue
may
be
consistency,
not
loca(on
D E L I V E R A B L E S :
 Produced
SWOT
analysis,
situa(on
analysis,
compe((ve
analysis,
and
gap
analysis
 Provided
recommenda(ons
to
op(mize:
 External
communica(ons
to
meet
customer
needs
and
expecta(ons
 Technology,
training,
and
processes
to
deliver
consistent
high
quality
products
and
services
in
line
with
restaurant’s
sustainability
mission
Christina Dzingala | www.christinadzingala.com

13. Youngblood Capital Group PROJECT:
May 2010 – July 2010
Operations
G O A L :
Plan
 To
develop
a
sustainable
business
opera(ons
plan
for
entering
the
renewable
energy
market
C L I E N T :
 Youngblood
Capital
Group
is
a
startup
venture
focusing
on
community-­‐based
renewable
energy
projects
R O L E :
 Management
consultant
to
facilitate
sustainable
opera(ons
planning
for
small
startup
company
C H A L L E N G E S :
 Geographically
dispersed
workforce
necessitated
virtual
collabora(on
and
communica(on
tools
 As
a
startup
organiza(on,
many
aspects
were
undefined
or
had
not
yet
been
considered
 Limited
budget
to
implement
solu(ons
D E L I V E R A B L E S :
 Facilitated
sessions
to
iden(fy
Youngblood
Capital
Group’s
company
vision,
mission,
and
2
year
goals
 Created
virtual
office
infrastructure
using
Google
tools
to
facilitate
staff
research,
collabora(on,
and
communica(on
across
the
globe
 Developed
human
resources
hiring
and
exi(ng
processes,
checklists,
and
2
year
staffing
plan
to
grow
organiza(onal
capacity
Christina Dzingala | www.christinadzingala.com

14. Arlington Convention & Visitors Service PROJECT:
May 2010 – August 2010
Market Survey
G O A L :
 To
posi(on
Arlington,
Virginia
as
preferred
des(na(on
in
the
Na(onal
Capital
Area
and
grow
tourism
revenue
by
surveying
the
Stay
Arlington
eClub
membership
to
determine
visitor
profile,
travel
needs,
interests,
and
preferences
C L I E N T :
 Arlington
Conven(on
&
Visitors
Service
promotes
local
businesses
to
establish
Arlington
as
the
preferred
place
to
stay,
shop,
dine,
and
play
in
the
Na(onal
Capital
Area
R O L E :
 George
Washington
University
management
consultant
to
create
market
survey
and
marke(ng
plan,
interim
project
manager
to
complete
project
C H A L L E N G E S :
 Team’s
project
manager
disappeared
3
days
before
final
report
deadline
 Team
discovered
that
project
manager
had
not
been
communica(ng
with
client
and
ques(onnaire
had
not
been
distributed
per
project
schedule
and
plan
D E L I V E R A B L E S :
 Developed
ques(onnaire
and
administered
email
survey
via
Survey
Monkey
 Analyzed
data
trends
and
produced
data
charts
 Provided
client
with
recommenda(ons
for
tourism
product
development
and
marke(ng
to
target
market
segments
based
on
survey
results
www.christinadzingala.com

15. Albuquerque Convention & Visitors PROJECT:
Bureau
September 2010 – December 2010 Marketing
G O A L :
Plan
 To
promote
Albuquerque
as
a
unique,
affordable,
and
quality
conven(on
des(na(on
and
grow
city-­‐wide
conven(ons
in
the
trade/commercial/business
associa(on
market
segment
by
6%
within
1
year
C L I E N T :
 The
Albuquerque
Conven(on
&
Visitors
Bureau
strives
to
promote
the
city
as
a
preferred
des(na(on
for
business
and
leisure
travel
and
create
opportuni(es
for
local
residents
and
businesses
R O L E :
 Project
manager
for
George
Washington
University
management
consul(ng
team
to
develop
a
marke(ng
plan
C H A L L E N G E S :
 Tight
consumer
and
client
budgets
during
economic
recession
 S(ff
compe((on
from
other
des(na(ons
facing
similar
economic
challenges
 Exis(ng
transporta(on,
lodging,
and
mee(ng
space
infrastructure
limits
conven(on
size
D E L I V E R A B L E S :
 Produced
SWOT
analysis,
situa(on
analysis,
and
market
analysis
to
determine
strategy
 Developed
marke(ng
ac(on
plan,
incorpora(ng
extensive
use
of
mobile
and
social
media,
to
create
excep(onal
value
for
mee(ng
planners
and
a
unique
and
memorable
experience
in
Albuquerque,
New
Mexico
for
aKendees
www.christinadzingala.com

16. Groundswell (Formerly WeatherizeDC) PROJECT:
October 2010 – March 2011
Business Plan
G O A L :
 To
s(mulate
community
economic
development
by
crea(ng
consumer
demand
for
residen(al
energy
efficiency
audits
and
weatheriza(on
services
C L I E N T :
 Groundswell
is
a
social
enterprise
working
to
develop
community
based
opportuni(es
for
jobs,
businesses,
and
residents
around
clean
and
efficient
energy
use
R O L E :
 DC
Net
Impact
Service
Corps
management
consultant
to
facilitate
business
planning
for
local
organiza(ons
C H A L L E N G E S :
 As
a
start-­‐up
organiza(on,
many
aspects
were
not
yet
or
clearly
defined
 Renaming
and
rebranding
the
program
to
be
able
to
scale
it
na(onally
D E L I V E R A B L E S :
 Led
sessions
to
iden(fy
client
needs
and
facilitate
product
development,
financial
modeling,
marke(ng
strategy,
and
business
planning
 Produced
market
analysis,
SWOT
(Strengths,
Weaknesses,
Opportuni(es,
and
Threats)
analysis,
financial
model,
and
business
plan
for
residen(al
weatheriza(on
services
www.christinadzingala.com

17. Anacostia Trails Heritage Area PROJECT:
April 2011 – May 2011
Strategic Plan
G O A L :
 To
enhance
the
quality
of
life
for
the
area’s
residents
and
businesses
by
strengthening
economic
opportuni(es
through
a
high
quality,
cohesive
tourism
strategy
C L I E N T :
 Anacos(a
Trails
Heritage
Area
works
to
support
partner
organiza(ons
and
promote
tourism
opportuni(es
in
Northern
Prince
George’s
County,
Maryland
R O L E :
 George
Washington
University
management
consultant
to
develop
strategic
plan
to
meet
client’s
needs
C H A L L E N G E S :
 Weak
and
confusing
brand
iden(fy,
residents
and
visitors
do
not
know
where
ATHA
is
located
nor
what
is
available
to
them
locally
 Balancing
different
priori(es
of
individual
towns
with
need
for
a
cohesive
area
brand
 S(ff
compe((on
from
surrounding
jurisdic(ons
that
draw
away
residents
and
visitors
D E L I V E R A B L E S :
 Produced
SWOT
analysis,
market
analysis,
compe((ve
analysis,
and
gap
analysis
 Provided
strategic
recommenda(ons
to:
 Op(mize
online
presence
and
marke(ng
outreach
through
mobile
technology,
interac(ve
web
tools,
social
media,
search
engine
op(miza(on
(SEO),
and
deals
 Conduct
visitor
survey
to
enable
tourism
product
development
 Invest
in
client
rela(onship
management
system
to
gather
and
use
data
strategically
www.christinadzingala.com

18. Green Building Certification Institute PROJECT:
January 2011 – August 2011
Exam
G O A L :
Development
 To
ensure
high
quality
and
credibility
of
LEED
professional
designa(on
exams
through
periodic
review
and
development
of
exam
item
inventory
C L I E N T :
 The
Green
Building
Cer(fica(on
Ins(tute
administers
building
project
cer(fica(ons
and
professional
designa(ons
within
the
framework
of
the
U.S.
Green
Building
Council’s
LEED
(Leadership
in
Environmental
and
Energy
Design)
Green
Building
Ra(ng
Systems
R O L E :
 LEED
Subject
MaKer
Expert
on
Green
Associate
exam
review
commiKee
C H A L L E N G E S :
 Balancing
technical
content
to
make
the
exam
sufficiently
challenging
for
professional
credibility,
yet
appropriate
for
first-­‐level
cer(fica(on
D E L I V E R A B L E S :
 Par(cipated
in
biennial
process
to
review
and
develop
LEED
Green
Associate
exam
content
 Developed
30+
LEED
exam
items
according
to
USGBC
green
building
standards
 Reviewed
40+
LEED
exam
items
to
ensure
they
met
GBCI
exam
criteria
and
ques(on
format
 Evaluated
LEED
exam
item
inventory
of
100+
ques(ons
to
ensure
items
met
creden(aling
exam
industry
standards
www.christinadzingala.com

19. BARetc. PROJECT:
April 2012 – August 2012
Product
G O A L :
Launch
 To
create
brand
awareness
and
grow
sales
for
Eppa
Sangria
in
new
Mid-­‐Atlan(c
market
C L I E N T :
 BARetc.
provides
experien(al
brand
and
product
marke(ng
for
wine,
beer,
and
spirits
industry
through
live
promo(onal
events
and
social
media
outreach
R O L E :
 Brand
Promo(onal
Specialist
to
facilitate
new
retail
product
launches
C H A L L E N G E S :
 Overcoming
customers’
preconceived
ideas
about
products
and
brands
 Convincing
shoppers
to
purchase
a
new
product
on
the
spot
D E L I V E R A B L E S :
 Delivered
weekly
in-­‐store
product
demonstra(ons
to
create
brand
awareness
and
educate
retailers
and
consumers
about
product
features
and
benefits
 Iden(fied
target
market
trends
and
opportuni(es
through
post
event
analysis
and
repor(ng
 Created
product
awareness
through
social
media
event
announcements
 Consistently
exceeded
sales
goals
by
35%
on
average
at
each
product
demonstra(on
event
www.christinadzingala.com

20. Hospitality Financial & Technology PROJECT:
Professionals
May 2012 – July 2012 Technology
G O A L :
Blog
 To
promote
HITEC
2012
highlights
and
report
industry
trends
through
digital
and
social
media
C L I E N T :
 Hospitality
Financial
&
Technology
Professionals
is
an
interna(onal
professional
associa(on
serving
the
hospitality
industry.
HFTP
hosts
the
annual
Hospitality
Industry
Technology
Exposi(on
and
Conference
showcasing
300+
companies
R O L E :
 Guest
Blogger
for
HITEC
2012
to
report
conference
highlights
and
industry
trends
C H A L L E N G E S :
 Internet
connec(vity
not
always
dependable
to
provide
real-­‐(me
social
media
posts
D E L I V E R A B L E S :
 AKended
conference
educa(onal
sessions
and
technology
expo
to
iden(fy
and
report
new
trends
and
innova(ons
in
the
hospitality
industry
 SubmiKed
100+
posts
via
TwiKer
of
key
points
iden(fied
in
educa(onal
sessions
 SubmiKed
5+
blog
ar(cles
highligh(ng
new
trends
in
hospitality
technology
 Blog:
hKp://blog.h_p.org
Christina Dzingala | www.christinadzingala.com

21. Strategic Sustainability Consulting PROJECT:
July 2012 – August 2012
Waste Audit
G O A L :
 To
increase
recycling
par(cipa(on
by
50%
over
next
year,
to
25%
of
total
waste
produced,
in
response
to
Walmart
supplier
scorecard
C L I E N T :
 Strategic
Sustainability
Consul(ng
is
a
sustainability
management
consul(ng
firm
specializing
in
retailer
supplier
scorecards,
the
client
was
a
tex(le
manufacturer
R O L E :
 Waste
Audit
Consultant
on
project
team
to
conduct
onsite
waste
audit
and
provide
recommenda(ons
report
for
client
C H A L L E N G E S :
 Iden(fying
amount
and
type
of
weekly
waste
produced
compared
to
previous
years
 Iden(fying
cost-­‐effec(ve
solu(ons
client
would
realis(cally
actually
implement
D E L I V E R A B L E S :
 Conducted
1-­‐day
waste
audit
at
client
site,
including
sor(ng
and
weighing
waste
by
type
and
department
 Performed
calcula(ons
and
trend
analysis
to
determine
levels
of
waste
produc(on
and
opportuni(es
for
savings
 Provided
assessment
and
recommenda(ons
of
opportuni(es
to
reduce
waste
produc(on
and
increase
recycling
par(cipa(on
Christina Dzingala | www.christinadzingala.com

22. Maryland Environmental Trust PROJECT:
April 2011 - Present
Compliance
G O A L :
Evaluation
 To
ensure
conserva(on
compliance
of
environmentally
cri(cal
land
through
on-­‐site
rapid
assessments
of
trust
proper(es
C L I E N T :
 Maryland
Environmental
Trust
provides
landowners
with
informa(on
and
tools
to
permanently
protect
natural,
historic,
and
scenic
resources
R O L E :
 Conserva(on
Easement
Monitor
to
ensure
that
environmentally
cri(cal
historic
farms,
forests,
and
other
protected
lands
remain
undeveloped
C H A L L E N G E S :
 Addressing
trash
and
dumping
by
others
on
protected
undeveloped
land
D E L I V E R A B L E S :
 Coordinated
and
conducted
8+
monitoring
site
visits
to
assess
landowners’
compliance
with
easement
restric(ons
per
agreements
 Assessed,
photographed,
and
documented
changes
to
natural,
historic,
and
structural
landscape
on
protected
lands
 Produced
field
reports
of
monitoring
site
visits
findings
and
evalua(ng
ongoing
conserva(on
and
property
maintenance
www.christinadzingala.com

23. Green Impact Campaign PROJECT:
May 2012 - Present
Marketing
G O A L :
Strategy
 To
create
strong
Green
Impact
Campaign
brand
and
online
presence,
develop
marke(ng
plan
aimed
at
small
businesses,
and
develop
training
aimed
at
student
volunteers
C L I E N T :
 Green
Impact
Campaign
(GIC)
is
an
outreach
program
with
a
mission
to
educate,
empower,
and
engage
small
businesses
and
student
volunteers
to
collec(vely
make
a
posi(ve
environmental
impact
in
their
local
communi(es
R O L E :
 Strategic
advisor
to
facilitate
branding,
marke(ng,
website,
and
training
development
C H A L L E N G E S :
 Balancing
program
flexibility
to
meet
needs
of
various
student
groups
with
sufficient
direc(on
to
follow
through
with
projects
 Providing
meaningful
value
to
small
businesses
to
prompt
them
to
implement
green
ac(ons
 Iden(fying
funding
model
to
effec(vely
sustain
organiza(on
D E L I V E R A B L E S :
 Facilitated
brainstorming
sessions
to
develop
GIC
organiza(onal
and
outreach
strategy
 Provided
direc(on
for
training
material
and
marke(ng
collateral
development
 Developed
branding
and
content
for
new
website
launch
Christina Dzingala | www.christinadzingala.com