1. Telling great green
stories

2. How a science-based
NFP built a culture of
storytelling

3. We're Canada's
leading private land
conservation
organization

4. A non-profit dedicated
to protecting
spectacular natural
areas across Canada

5. …so they'll still be
spectacular for our
children and
grandchildren.

6. Est. 1962

7. 2.7 million acres
…almost 2x
size of PEI

8. Everything is
awesome!?!

9. Science!!!
This is serious stuff…

12. Nature, red in
tooth & claw?
OMG!
People???

13. Twitter
Jan 2009
Facebook Page
Apr 2009
YouTube
June 2009
LinkedIn
Jan 2012
Pinterest
Sept 2012Instagram
July 2013
Google+
July 2013

14. @PorcupineTodd
#ptdancebreak
Take Todd
Travelling

15. #nature +
#Grammys
Twitter
mashup!
What species
is the Twitter
bird?
live chats with
experts
Spot the
Species
Talk to us!

16. To blog, or
not to
blog???

17. provide
information
establish NCC
as thought
leader
drive web
traffic
engage
encourage
support
develop
storytelling
culture
BE
AWESOME!
Blog goals

18. www.LandLines.ca
Stories about nature &
conservation
Written by NCC staff & guest
bloggers

19. stories from the field
commentary
research updates
conservation 101
interviews

20. What’s your inner
species?
Conservation
Crossword
Tweetable facts
Wildlife World Cup
Vote for your fave
species!

21. Editorial guidelines
read widely
be an ideas
spy/sponge! be open
share widely
encourage
(edit lightly)
make friends
be smart &
fun!
be organized &
integrated

22. Early successes
staff excited &
inspired
unsolicited
blogs
increased web
traffic ≈ 10%
national
recognition
a wealth of
great stories!

23. Onward &
upward!

24. That would be
pretty awesome!