Project Highlights

1. Christine Duque
Project Highlights Portfolio

2. CHRISTINE DUQUE
333 East 90 St, Apt. 3, New York, NY 10128 • (859) 816-4880 • christine.duque@gmail.com
http://about.me/ChristineDuque
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3. Project Highlights
Client
Page Number
Dell
• Digital Community space fully integrated with digital
marketing programs and social media
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Nakheel
• Live events, product launches , trade shows with 360degree branding and newly created interactive digital
technologies
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Chevron
• Live event, trade show, convention and executive
conference with 360-degree branding
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World Vision
• Non-profit mobile tour across the USA
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Jean Paul Gaultier
• Live event, street team promotions , retail bounce-backs
and social media public relations campaign.
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State Farm Insurance
• Customer loyalty event, street teams and guerilla
promotions
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CBS
• Street team promotions
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Christian Dior Parfums
• Corporate Sponsorship and Promotions, Live Events,
Exclusive Retail Bounce-Backs.
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Lockheed Martin
• Permanent Environment
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Honeywell
• Permanent Environment
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4. Dell Enterprise Efficiency Website
www.enterpriseefficiency.com
About the Client:
•Dell Inc. is an American multinational computer technology corporation that develops, sells , repairs
and supports computers and related products and services.
About the Project:
•www.enterpriseefficiency.com is an efficient information technology community site created by UBM
Technology for Dell that featured online events, up-to-date technology news and products fully
integrated with social media outlets and exclusive online events such as webcasts, radio shows, video
series, blogs, customized ad banners and promotions specifically for lead nurture and demand
generation.
Project Highlights:
•Awarded 2012 Promotion Marketing Association Silver Reggie Award, for B2B Programs
•Honorable Mention 2012 Hermes Creative Awards for Best B2B Website.
•Honorable Mention 2012 Award for Publication Excellence (APEX) Best Blog: Enterprise Efficiency Dell
Liberations
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5. About the Client:
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Nakheel is one of the largest real estate developers in Dubai.
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They are creating the vision of Dubai for the 21 st century: delivering over US$60 billion of iconic
developments, driving thought leadership, pioneering innovation and creating a legacy for
generations to come.
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Nakheel's flagship properties are the three man-made palm tree shaped islands on the coast of
Dubai.
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Nakheel operates under the umbrella of Dubai World, which manages various businesses on behalf
of the Dubai government.
•
The executive chairman of Nakheel is His Highness Sheikh Mohammed bin Rashid Al Maktoum.
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6. Harbor and Tall Tower Launch
Dubai, U.A.E.
About the Project:
•Inspired by Islamic design and geometry, Nakheel planned to l build the world’s tallest building and reshape the capital of Dubai. At the core of the development is more than a kilometer high Tower and the
world’s only inner city harbor.
Project Highlights:
•We created a scaled model of the future Harbor and Tower, showing a real comparison of the Tower
against the remaining developments expected to be built within the precinct.
•Following a scripted speech by Manal Shaheen, Nakheel’s Director of Sales and Marketing, the tower
model, on motorized wheels transcended from behind floor to ceiling video screens; choreographed to
an original score with custom lighting and dry smoke to create majestical effects.
•We showcased Islamic inspired architecture such as the Gardens of Alahambra and the Bridges of
Isthfahan, using a 14 foot canvas painting of the future Harbor & Tower.
•The event featured custom Arabic style seating and tables and Arabic menu.
•The events were attended by many VIP’s, including His Highness Sheikh Mohammed bin Rashid Al
Maktoum, Michael Douglas and Catherine Zeta-Jones.
•Watch the video of the launch project: http://youtu.be/-IcqNaX_x0E
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7. Al Furjan Sales Center Launch
Dubai, U.A.E.
About the Project:
•Al Furjan is a Nakheel development set in 560 hectares that will boast over 4,000 homes when
complete. The homes will be combined with apartments, hotels, and commercial and mixed use plots in
the surrounding area. In total this will result in a day-time population of approximately 90,000 people.
•Our task was to produce a VIP event to celebrate the opening of the company’s first on-site sales centre
at Al Furjan residential development in Dubai. The Al Furjan Sales Center was a new initiative to
maximize the first-hand experience for buyers at its developments.
Project Highlights:
•As part of the Brand Experience and Obscura Digital team, we were responsible for the following
aspects of the Al Furjan Sales Center Launch:
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Concept & Event Development
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Event Management & Coordination
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Content & Presentation
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Venue Coordination
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Full Budget Management & Reconciliation
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Vendor Management
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8. Blue Communities Launch
Dubai, U.A.E.
About the Project:
•In support of their large connection to water, Nakheel developed a bold new initiative called Blue
Communities, a basis to bring the world together in order to work towards more sustainable coastal
development.
•We were asked to develop an impactful way to launch Blue Communities as an initiative to inspire and
unite the global community in working together towards a more sustainable coastal development.
Project Highlights:
•Created and produced a VIP/Media event in a 90’ Blue Dome on the beach right next to the water line,
symbolically representing the connection Nakheel and Dubai have to the water.
•Inside the 90’ dome, VIP’s were completely surrounded by a 360° video experience. They were first
immersed in moving images of artificial reefs and sounds of water from Dubai’s coastline, followed by a
powerful video of the Blue Communities initiative, and the announcement of the new Nakheel
initiatives- Universe and the redevelopment of historic Port Rashid Projects.
•We were responsible for the overall event messaging, strategy, execution and installation of a 90’ video
dome including full video production of the 360° video experience, English and Arabic translation,
voiceovers, keynote speeches, supplier management, hospitality and catering, event logistics and show
flow.
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9. Tourism Development & Investment Market
Tradeshow - 2008
Dubai International Convention & Exhibition Center
Dubai, U.A.E.
About the Project:
•The Tourism Development & Investment Market (TDIM) is a unique, world-class and exclusive event in
the Middle East. TDIM focuses on tourism development projects and offers a unique B2B networking
platform for key players in the commercial real estate development industry.
Project Highlights:
•Managed Nakheel’s new sponsorship of the TDIM convention, and strategized to include their new Blue
Communities initiative.
•Developed an impactful way to showcase all of Nakheel’s real estate developments, while capturing
Nakheel’s mission and vision in a trade show setting: “Where Vision Inspires Humanity.”
•Produced and created Nakheel’s massive 45,000 square foot stand.
•Created and managed the overall event messaging and strategy, in relation to Nakheel’s new Blue
Communities initiative and various new project announcements.
•Managed all partners, suppliers, including stand build and execution, filming and video creation for two
360° video dome experiences, content and graphics for all of Nakheel’s development projects being
showcased, English and Arabic translation, stand brochures and sponsorship banners.
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10. Nakheel Exhibit 2008
Arabian Travel Market (ATM)
Dubai, U.A.E.
About the Project:
•Arabian Travel Market (ATM) is the industry’s leading travel and tourism exhibition dedicated to
unlocking the business potential within the Middle East and pan Arab Region.
Project Highlights:
•Given the theme “Worlds of Discovery,” we crafted the strategy, event creative and developed
experiences to showcase Nakheel developments through entertainment and the exhibit experience.
•We were also responsible for design and fabrication for the 1,200 square meter exhibit.
•The experience ranged from an immersive walkthrough of the Lost Chambers of Atlantis, to taking
visitors on a ride of The Palm Jumeirah’s Monorail.
•We also worked closely with the exhibit developers to manage the Worlds of Discovery main stage
entertainment – booking and working with SeaWorld and Cirque du Soleil.
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11. Marketing & Retail Summit 2009
San Diego, California
About the Client:
•Chevron is the second-largest integrated energy company in the United States and among the largest
corporations in the world, based on market capitalization as of Dec. 31, 2010.
•Diverse and highly skilled global workforce consists of approximately 58,000 employees and about
4,000 service station employees.
•Capital and exploratory expenditures – Invested $21.8 billion in 2010; announced 2011 projected
outlays of $26 billion, with continued focus on exploration and production.
Project Background:
•For over ten years, The Brand Experience has been producing Chevron’s North America Marketing
Conference. The conference is a showcase of the company’s brands, and brings together its marketers
and retailers to not only help form a sense of community, but to also create an energy that is carried
back to their individual businesses.
•The world drastically changed, during the planning phases for the 2008 conference, and greatly
impacted the oil industry. In response to the widespread air of uncertainty at the societal level that has
been matched by market volatility, consumer retrenchment and business cycle disruption everywhere.
•Chevron asked the Brand Experience to rethink the convention and try to consolidate the 2009
Americas Marketing Convention.
•The Chevron Marketing Summit was our answer - a consolidated two day business summit under the
central theme, Chevron: The REAL Deal, a “get down to business” event theme, format, content and
agenda at the new San Diego Hilton.
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12. Marketing & Retail Summit 2009
San Diego, California
Project Highlights:
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We targeted the invitation to principal operators only – the people with a real stake in the
company who needed to know “the real deal” given the current environment.
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The look and feel was solidly based on Chevron’s corporate brand standards – “simple and clutter
free.” Our focus was to ensure that all choices in design and format have a clear purpose to
facilitate a common marketplace of ideas among Chevron and its marketers and retailers.
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All meeting components stressed ease of access/operation, functionality and inclusiveness. All of
this reinforced the objectives, event theme, current economic setting and brand character. This
was a meeting created and executed through the design to enable attendees to interact with
Chevron executives and each other.
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Using an oversized room allowed our design team to create a multi-purpose space and that kept
the attendees with the Chevron executives and brand messages throughout the entire course of
the event, from round table seating plan, theater/stage in the round to networking lounges that
created opportunities for casual and open dialogue.
•
The event focused from the global down to the individual North America marketer with each
internal and external speaker, allowing the event to close with the Chevron North America team
presenting real solutions for their customers and holding a town hall dialogue session.
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The Chevron Marketing Summit was a measured and useful response to the current economic
conditions, and was designed to provide attendees with actionable information and to encourage
meaningful networking.
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13. North American Mobile Tour
(2007 – 2008)
About the Client:
•World Vision is a Christian relief and development organization dedicated to helping children and their
communities worldwide, their Hope Child initiative pairs sponsors with children living in communities
severely affected by the HIV/AIDS epidemic.
•World Vision AIDS tour was a mobile exhibit visiting churches around the country allowing attendees to
walk through a mock African Village and experience the devastating effects of the AIDS virus first-hand.
The tour promotes the Hope Child initiative.
Project Background:
•We created an emotionally charged exhibit, with the primary objective to raise money for World Vision.
•We managed the traveling tour, which set-up weekly at difference churches around the nation, all
event logistics, including volunteer training and management.
•We managed VIP guests and additional World Vision hosted events at various locations, while tightly
coordinating other simultaneous events in each location – events included dinners for corporate donors,
keynote speakers, benefit concerts, merchandise sales, and college group outings.
Project Highlights:
•In 2008, 50 events were held, and the total value in sponsorship and donation was over $10 million
•Average Event Days: 4.5 per event (40+ open hours per event)
•Total Estimated Event Hours: 2,250
•Total Visitors: 118,801
•Total Sponsors Acquired (within exhibit): 13,189
•Sponsorship Value (assuming $35/month for 18 months): $8.3M, Response Rate: 11.1%
•Additional Donations On Site: $261,632
•Additional Sponsors Acquired “pre/post event” motivated by the exhibit – 817, Additional Sponsorship
Value: $515K
•Additional Donations/Gifts In Kind received “pre/post event” motivated by the exhibit: $1.3M
•Total Value of Media Exposure in 2008: $2.7M
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14. Le Male Comes to Life
About the Client:
•Since Jean Paul Gaultier's first men's collection, he has shown men that they can indulge in the
forbidden, and that a kilt or dress can be worn with virility. A reminder to them that nothing in life is
totally black or white but always a blend. Just as he made the woman in a corset as the symbol and
bottle of his feminine fragrance, Jean Paul Gaultier now transforms the man in a sailor's T-shirt into both
the symbol and bottle of “LE MALE.”
Project Background:
•In March of 2010, our parent company Carat, was approached to support the revitalization of Jean Paul
Gaultier’s fragrance “LE MALE” by developing an Influencer Program with an “Urban Sailor Dock”
experience in Boston.
•Create an exclusive “LE MALE” experience in high traffic areas in San Francisco, Boston, Las Vegas, and
Miami neighborhoods by creating an immersive experience that drives trial and Word of Mouth buzz
-influencer event similar to Urban Sailor Dock Boston experience.
•Strategically place street teams at San Francisco Union Square, Las Vegas Fashion Mall & Miami’s
Dadeland Mall to invite consumers to experience and discover the fragrance.
•Develop accompanying promotional activities focusing traffic and interest to Le Male’s nearby retail
partners.
•Work with Beauty Prestige International on their current online social media presence for Jean Paul
Gaultier “LE MALE” and other client brands to further fan engagement and participation.
Project Highlights:
•Brand Ambassadors increased sales through promotion, drove brand loyalty and awareness through a
day of fun activities and elevated customer service.
•Brand Ambassadors dressed in sailor uniforms, greeted guests and invited them to sample the
fragrance.
•Brand Ambassadors drove sales at our retail partners by sampling and offering additional exclusive Gift
with Purchase Bounce Backs at the retail partners.
•Branded Ambassadors provided elevated Customer Service to all patrons at our retail partners –
offering fragrance sampling and free gift wrapping.
•We gained positive and substantive media coverage from every major print and online outlet,
particularly driving traffic in Social Media outlets – specifically Facebook with over 4,000 FB Page Views
during the activation dates.
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15. Le Male Comes to Life
Project Photos
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16. “Peace of Mind” Car Spa Event
Los Angeles, CA
Winner: 2009 Aegis Three C’s Award
About the Client:
•State Farm is a family of insurance and financial services companies that together serve tens of millions
of customers in the U.S. and Canada. State Farm is committed giving you “peace of mind” and “peace of
drive.”
Project Background:
•Transform existing car washes into State Farm Car Spa’s using Asian inspired architecture, State Farm
branding and a relaxing waiting area.
•Directly allow State Farm consumers to experience “peace of mind” and “peace of drive.”
Project Highlights:
•The promotion stated its exposure with a prime sidewalk spot right outside the infamous Kodak
Theatre, where a mass of daily foot traffic could be reached.
•In addition, to many billboard signs placed around town depicting cars being pampered, as if in a spa, a
16 foot long bathtub housing a real, life-sized car was the focal point of the promotion. Every hour, the
tub overflowed with bubbles for people and children to play with while they heard the brand’s new
messaging that State Farm provides not only “peace of mind,” but also “peace of drive.” Branded cooling
eye gel masks were provided as giveaways.
•The interactive part of the campaign was executed at two highly frequented Hollywood car washes, for
two weeks each, transforming them into immersive State Farm Car Spa’s using Asian pagoda roof
facades, branded vinyl banners, custom entrance signs, and a tranquil waiting area with massage
specialists, padded wicker chair seating and aroma-therapy further embellished the customer
experience. Car wash personnel were also wearing State Farm embroidered polo’s which drove home
the complete ownership of the custom State Farm car spa.
• During daily operating hours customers were enjoyed a complimentary massage and beverages as
they waited for their cars. State Farm also provided a give-away disc of customized relaxation music and
branded cooling gel eye masks for giveaways. As an added bonus and a way to say “Thank You” to
existing State Farm patrons – they were given an additional free basic car wash, with proof of policy.
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17. CBS Street Teams
New York, NY & Los Angeles,
CA
About the Client:
•CBS Broadcasting Network was looking to go beyond the traditional marketing model of print and
television, so they approached The Brand Experience to provide new avenues for event promotion.
Project Highlights:
•We produce multiple traveling street shows to help promote some of the new CBS programming such
as: Wickedly Perfect, Spring Break, Shark Attach, Elvis Week and buzz around CBS’s tag line CBS Delivers.
•The Street Teams were seen in prominent New York City and Los Angeles locations, appearing in
costume to promote the new line-up.
•The Street Teams spent several days out on the town before each show’s premier.
•They also attended press events for CBS, causing quite a stir and creating awareness for the new fall
line-up.
•The Brand Experience (BE) was responsible for the casting, production, scripting, execution and location
routing of each Street Team.
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18. Cincinnati Opera Gala Sponsorship
About the Client:
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Leading luxury make-up and skin care line of French Fashion house Christian Dior, part of the
luxury conglomerate LVMH.
About the Project:
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In 2005 and 2006, Christian Dior Parfums focused on growing their brand in the mid-west market.
As part of a marketing strategy they decided to use their corporate marketing dollars to partner
with Cincinnati Opera as the presenting sponsor of the Opera’s annual gala-fundraiser, the
highlight of the Cincinnati social calendar.
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The Cincinnati Opera and Dior was a partnership that shared the same values – excellence in
artistic quality, beauty and an appreciation for the finest things in life.
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As part of the sponsorship Dior was guaranteed top billing on all marketing collateral associated
with the gala, including advertisements and exclusive counter bounce-backs and gifts with
purchase.
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Dior also provided make-up to Cincinnati Opera talent featured at the gala – renowned soprano
Nicole Cabell, including the Opera Ball chair persons and staff.
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Dior also set-up a make-up counter in the women’s restrooms armed with Dior Beauty Make-up
Artists free to touch-up or create fabulous gala looks for all Opera Ball Patrons. We also had a
men’s cologne and perfume bar in the gentlemen’s restrooms.
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19. Global Vision Center & Globe Video
Arlington, VA
About the Client:
•Lockheed Martin is a global security company that employs about 126,000 people worldwide and is
principally engaged in the research, design, development, manufacture, integration and sustainment of
advanced technology systems, products and services.
Project Background:
•In 2009, Lockheed Martin consolidated all of its offices in Washington, D.C. into a new Global Vision
Centre (GVC). This included bringing together units representing the company’s diverse global businesses
—from aeronautics and space systems to energy and climate—into one facility.
•The GVC also included a number of visitor and briefing center's, featuring interactive experiences such
as an F-35 flight simulator.
•As the world’s leading global security company, Lockheed Martin hosts hundreds of government
officials at the GVC, from members of congress and their staff to military leaders from around the world.
In short, the GVC represents an unprecedented opportunity to immerse its important visitors in the
Lockheed Martin brand.
Project Highlights:
•BE crafted the overall story line and guest experience for the new Lockheed Martin Global
Visitor’s Center. This included scripting and producing all content, including the GVC's HD H
Globe, and the sea to space murals.
•The 4K51 Video Globe: The Brand Experience conceived, designed and produced the world’s first Video
Globe featuring seven 4,000 pixel video continental video arrays across 51 monitors (4K51). At 9 feet in
diameter and requiring 1.5 miles of cabling, it is a creative content, and engineering marvel. It
completely immerses visitors in Lockheed Martin’s global brand.
•With 51 channels of sync rolled video, the Video Globe is interactive and can play 51 individual videos
or act as one large video wall. In execution, each continent is basically treated as one 4,000 pixel video
array. The content consists of three acts.
• Act I: In attract mode, the Video Globe features the Robinson
Projection of the world map with moving cloud patterns
generated entirely in CGI across all 51 monitors.
• Act II: Three defining moments are presented in super high
resolution 4K video across the seven continental arrays of the
Video Globe. These three videos represent how Lockheed
Martin technology delivers in defining moments, such as a
missile intercept aboard a US Navy Aegis Cruiser.
• Act III: Using existing Lockheed Martin stock footage on
technology such as the F-16 and Energy Conversion, The Brand
Experience produced 22 videos that play individually across the
Video Globe’s 51 monitors.
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20. Technology Experience - EBC
Washington, DC
About the Client:
•The Honeywell Technology Center represents the company’s commitment to its brand promise: “We
are building a world that is safer and more secure, more comfortable and energy efficient and more
innovative and productive.”
•While most companies primarily use their Executive Briefing Centers, as high impact sales tools, the
Honeywell Technology Experience is located in the nation’s capital because due to the company’s large
business with government agencies, legislators and the Pentagon. In fact, this could be the first brand
experience designed primarily for lawmakers and government officials.
•The Brand Experience was responsible for the total project execution of the Honeywell Technology
Center, which officially opened in November 16, 2005.
•BE manages and continuously updates and customizes the Honeywell Technology experience based on
the consistent flow of VIPs, from Senators and Members of Congress to other government officials.
Project Highlights:
•Located in Washington, D.C. at 101 Constitution Avenue, across from the United States Capitol Building,
the Honeywell Technology Experience includes exhibits, technology, displays, multi-media presentations,
interactive cityscape, flight simulator, a theater and executive briefing rooms.
•For a company working in such heavily regulated industries such as aviation, transportation and
chemicals, creating an experience where the Director of Aviation Administration can fly its Flight
Simulator on her visit is a powerful communication tool.
•Roll Call called the Honeywell Technology Experience Center an “EPCOT—style vision.” “The project…
marks a dramatic leap forward in the ever-intensifying corporate scramble to make standout
connections with lawmakers.”
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21. Technology Experience - EBC
Washington, DC
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22. Contact Information
Christine Duque
333 East 90th St, Apt. 3A
New York, NY 10128
Cell Phone: 859.816.4880
E-mail: Christine.Duque@gmail.com
http://about.me/ChristineDuque
www.linkedin.com/in/christineduque
www.facebook.com/ChristineDuque
www.twitter.com/ChristineDuque (@ChristineDuque)
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