Your business clients need information from you to help solve their business challenges. Your bank is equipped to help them meet these challenges, with strategic business intelligence, and the products and services to put that business intelligence into action. It's a win-win situation. But where do you start? Once you start, how do you keep up with this endless demand for great content? How do you know what topics are going to keep your clients interest? How can you tell if your content marketing program is even working? This presentation takes you through the time-tested process that will get you and your bank's marketing team up and running with your own unique content marketing program in a matter of weeks.

1. Bicycles
Edition One
The FPS Content Development
and Delivery System
Content
Marketing for
Financial
Institutions
You don't have to do it alone

2. How Do You ...?
1) Keep Producing Original Content
2) Come up with Topics that Engage
3) Manage Timelines
4) Find the Budget/Staff
5) Get Buy-In from Senior Management
6) Measure Content Effectiveness

3. It's a lot to manage.
But we can take away a great
deal of that time and
frustration off of your plate
and put it on ours.
We’ve Got You
Covered

4. 1) Content Development and Design
2) Topic Selection
3) Timely Delivery
4) Reduced Cost and Labor
4) Proven ROI
Our Time-Tested Process
The process is streamlined and time
tested, since we've been working with
corporate bank marketers like you to
make it all happen, for more than 25
years.

5. Roughly a 45 minutes conversation
with you, where we learn about
who you'll be
targeting, frequency, design and
layout needs.
The Initial Call

6. Custom List of Topics
Based on the initial
interview, the FPS team
comes up with a custom list
of topics.
You simply select the topics
you want developed

7. You identify your bank's subject
matter experts or other industry
experts that you would like our
professional writers to
interview, resulting in completely
original and customized content.
Content Collaboration

8. We then complete the article
draft and send it to you and
your team for review, and any
additional edits.
Articles are Drafted

9. The final copy is then
prepared for layout and
readied for its scheduled
distribution.
Layout and Distribution

10. Tracking and Performance
We can also provide you with
detailed tracking and
reporting, so you and your
sales team know exactly how
well your content marketing
program is performing.

11. www.fpsc.com 847.501.4120 ext. 3
Let’s Get a Conversation
Started!
The entire streamlined
process is completed in a
matter of weeks.
Content Marketing Specialists for Financial Services