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Visible Banking: Social Media, The Inconvenient Truth

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Christophe Langlois
Christophe Langlois

www.Visible-Banking.com

BusinessTechnologyEconomy & Finance
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Christophe Langlois, Founder Visible-Banking.com Social Media: The Inconvenient Truth October 2008
Top blog dedicated to Banking 2.0 ,[object Object],[object Object],www.Visible-Banking.com
Interview 2.0 on Visible-Banking.com Source: www.Visible-Banking.com (Sep. 2008) www.Visible-Banking.com
Banking 2.0: Changing People’s Life Source: Kiva.org – loans funded, women entrepreneurs in Ivory Coast (Sep. 2008) www.Visible-Banking.com
The HSBC case on Facebook (June 07) www.Visible-Banking.com
Web 2.0 – Definition(s) ,[object Object],[object Object],www.Visible-Banking.com
Banking 2.0: technologies & trends SOCIAL MEDIA WEB 2.0 - UGC RSS Podcasts Photo / Video Sharing Widgets Micro Blogging Customer Reviews Blogging Social Networking Inspired by the McCann Social Media Tracker Wave .3 Virtual Worlds Predictive Markets www.Visible-Banking.com P-to-P Lending PFM
From the Research Firms ,[object Object],[object Object],[object Object],[object Object],www.Visible-Banking.com
Shall we embrace social media?... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Transparency Show we have a soul Customer Advocacy www.Visible-Banking.com
Web 2.0: Opportunity Assessment Matrix 12 H L L Time-To-Market Customer Advocacy H Low 1. Online reputation monitoring 2. Photo & Video Sharing 3. Podcasts 4. RSS Medium 5. Blogging 6. Micro Blogging 7. Social Networking (participating) High 8. Virtual Worlds 9. Social Networking (own) 10. Widgets 11. Customer Reviews 12. PFM Tool Projects by complexity 5 1 2 3 4 6 7 8 10 11 9 www.Visible-Banking.com ROI High Med Low
Web 2.0: Opportunity Assessment Matrix 10 H L L Time-To-Market Customer Advocacy H Low 1. Online reputation monitoring 2. Photo & Video Sharing 3. Podcasts 4. RSS Medium 5. Blogging 6. Micro Blogging 7. Social Networking (participating) High 8. Virtual Worlds 9. Social Networking (own) 10. Widgets 11. Customer Reviews 12. PFM Tool Projects by complexity 5 1 6 7 8 12 11 9 2 3 4 www.Visible-Banking.com ROI High Med Low
10 “good” reasons against social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.Visible-Banking.com
ROI: online reputation, natural search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.Visible-Banking.com
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Negative comments: from 75% to 22% ? Source: www.YouTube.com (Sep 2008) www.Visible-Banking.com
The Key to Success: Reward People Successful Social Media initiatives, Buzz & WOM Active Communities www.Visible-Banking.com Fun / Experience Visibility Exclusive Content Contest / Prizes
Personal Finance Management 2.0 Banks “ It's nice to see a bank who's at least thinking about people in their 20s. That said, it's just so far from complete. On Mint, we see that 55% of our users have student loans. 95% have accounts with other institutions. Until banks provide an elegant system for pulling all your information together in one place, accurately showing your spending and cashflows so that you budget and save, and show you (objectively) ways you can save money, I'm not too worried.” Aaron Patzer, Founder & CEO, Mint.com Source: www.netbanker.com (July 2008) Startups / Communities / Vendors www.Visible-Banking.com
Blogging: North America leads the way 02/2008, 1, 22 12/2004, 14, 237 03/2006 09/2006 11/2006 07/2006, 2, - 07/2006, 2, - 08/2007, -, - http://www.opensourcecu.com/pages/blogroll 08/2006 2007 www.Visible-Banking.com
Social Networking: focus on SME Market Q4/2007 04/2008 02/2007 08/2008 01/2008 – 08/2008 2008 10/2007 05/2008 www.Visible-Banking.com
Being an Ambassador for the sector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.Visible-Banking.com
The potential for Customer Reviews Source: db research (June 2008) Source: eMarketer (June 2008) www.Visible-Banking.com
Bank of America: Customer Reviews Source: www.bankofamerica.com/reviews (Sep 08) www.Visible-Banking.com 09/2007 10/2007 08/2007 06/2008
The widget economy is real ,[object Object],[object Object],[object Object],Source: http://www.betteronlinebanking.com/ (Sep 2008) Source: www.fidelity.com (Sep 2008) www.Visible-Banking.com
Advanta: Ideablob www.Visible-Banking.com
Kiva.org: 1 st P-to-P microlending website ,[object Object],[object Object],“ If you look at Kiva.org, people with a very modest amount of money can make a huge positive impact all around the world. There are so many people who want to give but don't really know how to do it.” President Bill Clinton Source: Kiva.org (Sep 2008) www.Visible-Banking.com
Advanta partners Kiva.org ,[object Object],[object Object],Source: www.kivab4b.org (September 2008) www.Visible-Banking.com
Advanta: the King of WOM ,[object Object],[object Object],[object Object],[object Object],[object Object],01/2008, 8, 96 -, 97 05/2008, 165, 2 www.Visible-Banking.com
Advanta: Promote Your Initiatives Source: www.advanta.com (September 2008) www.Visible-Banking.com
Advanta’s BizEquity: Custom Valuations ,[object Object],Source: www.bizequity.com (September 2008) www.Visible-Banking.com
PR 2.0: the death of the Wire Source: http://www.techcu.com/resources/contactus.htm (21/09/08) Source: twitter (21/09/08) www.Visible-Banking.com
The banking industry is (almost) ready ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marc Hedlund co-Founder & CEO, Wesabe www.Visible-Banking.com
The Future of Online Finance Source: coverage of FinovateStartup on www.Visible-Banking.com (April 2008) www.Visible-Banking.com
Q&A - Thank you for listening ,[object Object],[object Object],[object Object],[object Object]

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Visible Banking: Social Media, The Inconvenient Truth

  • 1. Christophe Langlois, Founder Visible-Banking.com Social Media: The Inconvenient Truth October 2008
  • 2.
  • 3. Interview 2.0 on Visible-Banking.com Source: www.Visible-Banking.com (Sep. 2008) www.Visible-Banking.com
  • 4. Banking 2.0: Changing People’s Life Source: Kiva.org – loans funded, women entrepreneurs in Ivory Coast (Sep. 2008) www.Visible-Banking.com
  • 5. The HSBC case on Facebook (June 07) www.Visible-Banking.com
  • 6.
  • 7. Banking 2.0: technologies & trends SOCIAL MEDIA WEB 2.0 - UGC RSS Podcasts Photo / Video Sharing Widgets Micro Blogging Customer Reviews Blogging Social Networking Inspired by the McCann Social Media Tracker Wave .3 Virtual Worlds Predictive Markets www.Visible-Banking.com P-to-P Lending PFM
  • 8.
  • 9.
  • 10. Web 2.0: Opportunity Assessment Matrix 12 H L L Time-To-Market Customer Advocacy H Low 1. Online reputation monitoring 2. Photo & Video Sharing 3. Podcasts 4. RSS Medium 5. Blogging 6. Micro Blogging 7. Social Networking (participating) High 8. Virtual Worlds 9. Social Networking (own) 10. Widgets 11. Customer Reviews 12. PFM Tool Projects by complexity 5 1 2 3 4 6 7 8 10 11 9 www.Visible-Banking.com ROI High Med Low
  • 11. Web 2.0: Opportunity Assessment Matrix 10 H L L Time-To-Market Customer Advocacy H Low 1. Online reputation monitoring 2. Photo & Video Sharing 3. Podcasts 4. RSS Medium 5. Blogging 6. Micro Blogging 7. Social Networking (participating) High 8. Virtual Worlds 9. Social Networking (own) 10. Widgets 11. Customer Reviews 12. PFM Tool Projects by complexity 5 1 6 7 8 12 11 9 2 3 4 www.Visible-Banking.com ROI High Med Low
  • 12.
  • 13.
  • 14.
  • 15. The Key to Success: Reward People Successful Social Media initiatives, Buzz & WOM Active Communities www.Visible-Banking.com Fun / Experience Visibility Exclusive Content Contest / Prizes
  • 16. Personal Finance Management 2.0 Banks “ It's nice to see a bank who's at least thinking about people in their 20s. That said, it's just so far from complete. On Mint, we see that 55% of our users have student loans. 95% have accounts with other institutions. Until banks provide an elegant system for pulling all your information together in one place, accurately showing your spending and cashflows so that you budget and save, and show you (objectively) ways you can save money, I'm not too worried.” Aaron Patzer, Founder & CEO, Mint.com Source: www.netbanker.com (July 2008) Startups / Communities / Vendors www.Visible-Banking.com
  • 17. Blogging: North America leads the way 02/2008, 1, 22 12/2004, 14, 237 03/2006 09/2006 11/2006 07/2006, 2, - 07/2006, 2, - 08/2007, -, - http://www.opensourcecu.com/pages/blogroll 08/2006 2007 www.Visible-Banking.com
  • 18. Social Networking: focus on SME Market Q4/2007 04/2008 02/2007 08/2008 01/2008 – 08/2008 2008 10/2007 05/2008 www.Visible-Banking.com
  • 19.
  • 20. The potential for Customer Reviews Source: db research (June 2008) Source: eMarketer (June 2008) www.Visible-Banking.com
  • 21. Bank of America: Customer Reviews Source: www.bankofamerica.com/reviews (Sep 08) www.Visible-Banking.com 09/2007 10/2007 08/2007 06/2008
  • 22.
  • 24.
  • 25.
  • 26.
  • 27. Advanta: Promote Your Initiatives Source: www.advanta.com (September 2008) www.Visible-Banking.com
  • 28.
  • 29. PR 2.0: the death of the Wire Source: http://www.techcu.com/resources/contactus.htm (21/09/08) Source: twitter (21/09/08) www.Visible-Banking.com
  • 30.
  • 31. The Future of Online Finance Source: coverage of FinovateStartup on www.Visible-Banking.com (April 2008) www.Visible-Banking.com
  • 32.