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TORONTO 2015 PAN AM/PARAPAN AM GAMES
PUBLIC AND BUSINESS COMMUNITY GUIDELINES
Table of Contents
Purpose of the Public and Business Community Guidelines .......................................... 3
TORONTO 2015 Pan Am/Parapan Am Games Official Partners................................. 3
TO2015 Commercial Rights Management ....................................................................... 3
TORONTO 2015 Official Games Marks............................................................................. 4
Public Involvement in the TORONTO 2015
Pan Am/Parapan Am Games.............................................................................................. 6
Business Community Involvement in the TORONTO 2015
Pan Am/Parapan Am Games.............................................................................................. 9
Community Institution and Non-Commercial Entity Involvement in the
TORONTO 2015 Pan Am/Parapan Am Games................................................................ 13
About the Pan American and Parapan American Games............................................... 14
Pan American Sports Organization ................................................................................... 14
Americas Paralympic Committee ....................................................................................... 15
The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee .............. 15
TO2015 Partner Family........................................................................................................ 16
Contact Us.............................................................................................................................. 17
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December 2014
Purpose of the Public and Business Community Guidelines
The following TORONTO 2015 Pan Am/Parapan Am Public and Business Community Guidelines will
provide the general public and business community with information on how to show their support for
the TORONTO 2015 Games without infringing on the rights of the TORONTO 2015 Pan Am/Parapan
Am Games Organizing Committee (TO2015) or its Official Partners.
TORONTO 2015 Pan Am/Parapan Am Games Official Partners
The Games could not happen without the support of TO2015’s Partners who provide
products, technology and expertise that are vital to the success of the TORONTO 2015
Pan Am/Parapan Am Games.
The list of the Games’ Official Partners (as of December 2014) can be found on page 16 or at
TORONTO2015.org/about-us/sponsors.
TO2015 Commercial Rights Management
What is commercial rights management?
Commercial rights management is responsible for protecting TO2015 trademarks, graphics and
terminology, and the exclusive rights of association granted to the Official Partners of the TORONTO
2015 Pan Am/Parapan Am Games. The TO2015 Commercial Rights Management team seeks to
ensure that the integrity of the TORONTO 2015 brand is upheld by permitting only those that the
Organizing Committee has identified as Official Partners, funding parties, Host Municipalities, Host First
Nations and Official Licensees to associate themselves with the TORONTO 2015 brand.
Why is commercial rights management important?
When companies, businesses or organizations create false or misleading commercial associations
with the TORONTO 2015 brand without first securing official marketing rights, they are threatening
the Games’ sponsorship and licensing programs and impairing TO2015’s ability to attract and retain
partners and licensees. Protecting partner rights will allow TO2015 to host a successful event and
continue to support amateur sport in Canada.
How does commercial rights management work?
The TO2015 Commercial Rights Management team is charged with the task of protecting the
TORONTO 2015 brand, but also educating the marketplace on how to appropriately engage with the
Games while respecting the exclusive commercial rights of the Games’ Partners. TO2015 will proactively
educate and engage the public by implementing a fair, objective and transparent process for assessing
brand use, promotion and enforcing its rights.
The three main focuses of the TO2015 Commercial Rights Management team are:
1. Education: TO2015 educates the public and key business sectors on appropriate interaction with the
TORONTO 2015 brand, highlighting the parameters of permissible engagement and association.
TO2015 delivers guidelines to all parties involved in the Games and to the general public.
2. Monitoring: TO2015 monitors the marketplace for online, television, print and other brand
infringements and unauthorized associations with the TORONTO 2015 brand.
3. Enforcement: TO2015 is committed to protecting its brand against unauthorized use and will take
legal action when necessary.
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TORONTO 2015 PAN AM/PARAPAN AM GAMES
PUBLIC AND BUSINESS COMMUNITY GUIDELINES
TORONTO 2015 Official Games Marks
TO2015 is considered a public authority under the Trade-marks Act with the ability to secure “official
mark” registrations. The use of TO2015 trademarks, graphics and terminology is exclusive to TO2015
and its Official Partners. Organizations that have not been granted a right of affiliation with the Games
by TO2015 are not permitted to use Games marks.
TORONTO 2015 Games marks include the following:
• TORONTO 2015 Pan Am/Parapan Am
• TORONTO 2015 Pan American/Parapan American Games
• TORONTO 2015 Pan Am
• TORONTO 2015 Parapan Am
• TORONTO 2015
• TO2015
• United We Play!
• Viva Pan Am!
• Viva Toronto
• Athletes’ Village
• PANAMANIA
• Pan Amigos
• PACHI
• Friends of the Games
• EXECUT¡VIVA!
• Pan Ambassadors
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TORONTO 2015 PAN AM/PARAPAN AM GAMES
PUBLIC AND BUSINESS COMMUNITY GUIDELINES
Public Involvement in the TORONTO 2015
Pan Am/Parapan Am Games
TO2015 encourages individuals to support the TORONTO 2015 Pan Am/Parapan Am Games by
volunteering for them, by taking part in the torch relay, by purchasing official Games merchandise,
tickets and/or hospitality packages from authorized sources, by demonstrating their support for the
Games in a non-commercial context or by sharing and liking TO2015 social media messages.
Volunteering
TO2015 is looking for 23,000-plus volunteers to help deliver a great
TORONTO 2015 Pan Am/Parapan Am Games. Individuals are encouraged
to get involved by volunteering. More information on volunteering for the
Games can be found at TORONTO2015.org/volunteer.
Torch Relay
TO2015 is calling on Canadians from coast to coast to celebrate and share
their Pan Am spirit by taking part in the TORONTO 2015 Pan Am Torch
Relay, presented by President’s Choice and OLG.
The national event will be fuelled by local hometown pride, with stops planned in five Canadian cities
(Calgary, Winnipeg, Montreal, Halifax and the greater Vancouver area), as well as 130 communities in all
corners of Ontario.
TO2015 is proud to bring the relay to Canadian communities with the help of presenting partner
President’s Choice and OLG, community partner CIBC and signature supporter Ontario Trillium
Foundation to ensure a memorable experience for everyone.
In addition, a separate TORONTO 2015 Parapan Am Torch Relay will take place prior to the start of the
Parapan Am Games on August 7, 2015. Details on the route and torchbearer application process will be
released in April 2015.
TORONTO 2015 Pan Am/Parapan Am Games Tickets
Tickets to the TORONTO 2015 Pan Am/Parapan Am Games can be purchased online and are priced
from $20, with 75 per cent of tickets $45 and under. Discount tickets are available in some price
categories for accessible needs companions and persons under 16 years of age or over 65.
Tickets for the TORONTO 2015 Pan Am/Parapan Am Games are subject to the terms and conditions
that expressly prohibit their use for commercial, advertising or promotional purposes, including use as
prizes in contesting, unless authorized by TO2015. If tickets to any TORONTO 2015 events are obtained
in violation of the applicable terms and conditions, the ticket holder may be refused entry to the Games
venue or asked to leave the venue.
Tickets for the TORONTO 2015 Parapan Am Games will go on sale in spring 2015. For more information
on TO2015’s ticketing program, please visit TORONTO2015.org/tickets.
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December 2014
Official Licensed Merchandise
TO2015 has established relationships with Official Licensees in a variety of categories. Official licensed
merchandise will be identified by TO2015 official licensed merchandise tags (as seen in the photo
below). Purchasing official licensed merchandise ensures that buyers are supporting the execution of the
TORONTO 2015 Pan Am/Parapan Am Games. Engaging in the production or purchase of counterfeit
merchandise threatens the Games’ licensing program and impairs TO2015’s ability to run a successful
Pan Am/Parapan Am Games. Please contact brandprotection@toronto2015.org to report any instances
of counterfeiting.
Social Media
TORONTO 2015 encourages individuals to engage with and show their support for the Games by
sharing their experiences on social media. It is important to note that individuals and non-partner
organizations are not permitted to use any Games marks or develop promotional messaging tied to the
Games within their social media posts.
In the example below, @JaneDoe uses her Twitter account to make an editorial comment
about the Parapan Am Games. This is an acceptable Tweet because there is no commercial or
promotional messaging.
√
In the example below, @JohnDoe uses his Twitter account to run a Pan Am/Parapan Am Games ticket
redemption promotion to generate business at his restaurant. This is an unacceptable Tweet because
John is attempting to leverage the Games in a promotional manner.
X
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TORONTO 2015 PAN AM/PARAPAN AM GAMES
PUBLIC AND BUSINESS COMMUNITY GUIDELINES
Welcoming Games Visitors
TO2015 encourages individuals to welcome visitors to Toronto by erecting signage on their properties
without using the official Games marks or infringing on the rights of TO2015’s Official Partners.
In the example below, an individual shows his/her support for the Games by placing a flag outside of
his/her house with the words “Welcome to Toronto!” This is acceptable because it is done in a non-
commercial context, demonstrates support for the Games and respects the exclusive commercial use of
the TORONTO 2015 brand and the investments made by TO2015 Official Partners.
√
In the example below, an individual displays a flag outside his/her home that offers official Pan Am
Games parking and uses the TORONTO 2015 Games logo without permission. This is unacceptable
because the Games mark is used without permission, and the individual is attempting to profit off
the Games.
X
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December 2014
Business Community Involvement in the TORONTO 2015
Pan Am/Parapan Am Games
The most effective way to engage in the excitement and opportunities created by the TORONTO 2015
Pan Am/Parapan Am Games in Canada is to become an Official Partner. For more information about
TORONTO 2015 partnerships, please contact sponsorship@toronto2015.org.
Commercial Organizations
Commercial organizations are not permitted to suggest an affiliation with the TORONTO 2015 Pan
Am/Parapan Am Games as the right of association is exclusive to TO2015’s Official Partners. When
companies, businesses or organizations create false or misleading commercial associations with
TORONTO 2015’s brand, without making the financial investment required to secure official marketing
rights, it damages the investment of Official Partners and risks TO2015’s ability to fund and execute the
event successfully.
In the example below, a commercial organization (Joe’s Variety Store) wants to showcase its support
for the Games and visitors coming to the city in 2015, so they erect a sign that states, “Joe’s Variety
Welcomes Visitors to Toronto!” This is acceptable because it does not use any official Games marks nor
does it attempt to commercialize or profit off the TORONTO 2015 Pan Am/Parapan Am Games.
√
In the example below, a commercial organization (Joe’s Variety Store) displays a sign in its front window
offering TORONTO 2015 Pan Am Games discounts, while also using the TORONTO 2015 Pan Am/
Parapan Am Games logo. This is unacceptable because the commercial organization is offering a
Pan Am Games promotion without the right to do so, and is also using an official Games mark without
TO2015’s permission.
X
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TORONTO 2015 PAN AM/PARAPAN AM GAMES
PUBLIC AND BUSINESS COMMUNITY GUIDELINES
Advertising
Commercial organizations are not permitted to run advertising, contests or promotions that suggest an
association with the TORONTO 2015 Pan Am/Parapan Am Games. The right to suggest an association
with TORONTO 2015, the Pan Am Games, the Parapan Am Games or anything related is exclusive to
TORONTO 2015’s Official Partners.
√
In the example at left, a commercial organization
(ABC Company) runs a print ad in the local
newspaper during the summer of 2015. The
print ad demonstrates the company’s services
but does not suggest an affiliation with the
TORONTO 2015 Pan Am/Parapan Am Games
or uses any official Games marks.
X
In the example at left, a commercial organization
(ABC Company) runs a Pan Am Games-themed
print ad in the local newspaper. The print ad
suggests an affiliation with the Pan Am Games;
therefore, it is unacceptable. Further, it uses
Games marks, which is not permitted.
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December 2014
Websites
TO2015 expects that websites will want to promote tourism in the Greater Golden Horseshoe region
during the TORONTO 2015 Pan Am/Parapan Am Games. Factual statements made about the Games,
when included in the context of other events taking place in the area, are permitted. There must be no
commercial association between the website and the TORONTO 2015 Pan Am/Parapan Am Games,
and no undue prominence can be given to the TORONTO 2015 Pan Am/Parapan Am Games.
In the example below, the website (torontoattractionsandevents.com) lists the Pan Am Games in a list
of other events taking place in the city of Toronto. This is an acceptable use because there is no undue
prominence given to the TORONTO 2015 Pan Am/Parapan Am Games, it is listed as part of a list of
other events and there is no commercial association between the Games and the website.
√
In the example below, the website (torontopanamgames.com) suggests an affiliation with the
TORONTO 2015 Pan Am/Parapan Am Games and also uses TORONTO 2015 Games marks. This is
an unacceptable use because there is undue prominence given to the TORONTO 2015 Games, there
is an unauthorized association with the TORONTO 2015 Games and the website uses TORONTO 2015
Games marks without permission.
X
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TORONTO 2015 PAN AM/PARAPAN AM GAMES
PUBLIC AND BUSINESS COMMUNITY GUIDELINES
Restaurants, Bars, Pubs and Nightclubs
TO2015 recognizes that restaurants, bars, pubs and nightclubs will want to offer their patrons the
opportunity to view the CBC broadcasts of the TORONTO 2015 Pan Am/Parapan Am Games. This is
permitted so long as there is no commercial association between the restaurant, bar, pub or nightclub
(or any of the restaurant’s, bar’s, pub’s and/or nightclub’s suppliers, sponsors or related third parties) and
TORONTO 2015; there is no promotional messaging or discounts offered in connection with the Games;
and there is no attempt to establish the bar as an “official place to watch the Games.”
In the example below, a restaurant encourages patrons to watch the Games by erecting a sign that
states, “Watch the excitement here!” This is acceptable because the restaurant is not using any official
Games marks, is not attempting to create an unauthorized association with the Games and is not
offering Games-related discounts or running a Games-related promotion.
√
In the example below, a restaurant posts a sign that encourages patrons to watch the Pan Am Games,
buy a beer and win an official T-shirt. This is unacceptable because the restaurant does not have the
right to suggest an affiliation with the TORONTO 2015 Games, it does not have the right to run Pan
Am- or Parapan Am-themed discounts or promotions, nor does it have the right to use TORONTO 2015
official licensed merchandise to promote itself or imply an association with the Games.
X
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December 2014
Community Institution and Non-Commercial Entity Involvement
in the TORONTO 2015 Pan Am/Parapan Am Games
TO2015 is committed to allowing meaningful non-commercial engagement with its brand. Community
institutions, non-commercial entities and regional tourism organizations are encouraged to find ways to
harness the excitement that can be generated by the TORONTO 2015 Pan Am/Parapan Am Games.
TO2015 encourages community institutions and groups such as schools, libraries, community centres
and local sporting clubs to share their support for the TORONTO 2015 Games by getting involved in
IGNITE or .
IGNITE is an exciting community partnership program that enables individuals, organizations
and communities to create their own special Games-themed initiative or increase awareness of
existing projects through an association with the TORONTO 2015 Pan Am/Parapan Am Games —
the “People’s Games.”
The goal of the IGNITE program is to inspire communities throughout Toronto, the Greater Golden
Horseshoe region, Ontario and Canada, to come together and build excitement around the Games and
bolster community spirit.
For more information and to see if you qualify for IGNITE, please visit TORONTO2015.org/ignite.
Tourism Celebration Program
TO2015 is working in partnership with the Canadian Tourism Commission, the Ontario Tourism Marketing
Partnership Corporation, Tourism Toronto and Ontario’s regional tourism organizations on activities to
attract spectators and visitors from both domestic and international markets to help deliver the best Pan
Am and Parapan Am Games ever. To achieve this, TO2015, in partnership with its tourism stakeholders,
is launching .
is a grassroots program that will provide opportunities for select local businesses to
showcasetheir support for the TORONTO 2015 Pan Am/Parapan Am Games.
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TORONTO 2015 PAN AM/PARAPAN AM GAMES
PUBLIC AND BUSINESS COMMUNITY GUIDELINES
will only be available to businesses in Ontario that fall within the following sectors:
• accommodation providers
• transportation providers
• destination management organizations
• attractions
• restaurants and bars
• travel agents
• official TORONTO 2015 venues
• event organizers
To protect the exclusive marketing rights of TO2015’s Official Partners, the following businesses are not
permitted to use :
• financial institutions
• automobile dealerships
• grocery retailers
• chain restaurants
• mobile phone retailers
For more information and to see if your organization qualifies for , please contact your regional
tourism organization or local business improvement association representative.
About the Pan American and Parapan American Games
The Pan American Games are the world’s third largest international multi-sport Games; they are only
surpassed in size and scope by the Olympic Summer Games and the Asian Games. The first Pan
American Games were held in 1951 in Buenos Aires, Argentina, and the inaugural Parapan American
Games were held in Mexico City in 1999. Athletes from the 41 Pan American Sports Organization (PASO)
member nations compete in the Pan Am Games, and athletes from the 28 Americas Paralympic
Committee (APC) member nations compete in the Parapan Am Games. While the Pan Am Games have
been hosted in a dozen countries throughout the Americas, Canada has had the honour of hosting them
twice: in 1967 and 1999 and both times in Winnipeg, Manitoba. This will be the first time the Parapan Am
Games will have been held in Canada.
Pan American Sports Organization
The Pan American Sports Organization governs the Pan American Games, which are held every four years
in the year before the Olympic Summer Games. PASO selects the Host City for each Games through
a vote of its 41-member National Olympic Committees. PASO, which is affiliated with the International
Olympic Committee (IOC), also has an important sport development mission to promote, develop and
celebrate sport in the Americas and Caribbean.
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December 2014
Americas Paralympic Committee
The Americas Paralympic Committee is the regional representative of the International Paralympic
Committee for the Americas. The 28-member countries participate in the Parapan Am Games,
which take place every four years. The APC is dedicated to promoting, developing and celebrating
parasport in the Americas and Caribbean.
The TORONTO 2015 Pan Am/Parapan Am Games
Organizing Committee
It was a day to celebrate on November 6, 2009, when the Games were awarded to Toronto, giving the
province its first international multi-sport event since the British Empire Games in 1930. Once the Games
are awarded, the Host City then creates an Organizing Committee charged with the production and
completion of the Games. At the TORONTO 2015 Games, we will see:
• 41 competing countries and territories.
• More than 7,500 athletes from across Central America, South America, North American and the
Caribbean will put their years of intense training, perseverance and sacrifice to the test in world-class
competition.
• 36 Pan Am sports.
• 15 Parapan Am sports.
• 16 municipalities will be involved, stretching from Oshawa to Welland.
• 23,000+ volunteers will be recruited to help deliver the best Pan Am/Parapan Am Games ever.
The Pan Am Games will take place from July 10 to 26, 2015, and the Parapan Am Games from
August 7 to 15, 2015.
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TORONTO 2015 PAN AM/PARAPAN AM GAMES
PUBLIC AND BUSINESS COMMUNITY GUIDELINES
TO2015 Partner Family
Nautique Boats
MinavoxLa Presse LifeLabs Medical Laboratory ServicesGateman-Milloy Inc. Gold Medal Systems
TBM Service Group Vision Critical YouAchieve
Burnbrae Farms The Canadian PressBT/A Advertising407 ETR Division Sports-Rep Inc. Freeman Audio Visual Canada
LEAD PARTNER
PARTENAIRE PRINCIPAL
SOCIO PRINCIPAL
PREMIER PARTNERS
GRANDS PARTENAIRES
SOCIOS PREMIERES
OFFICIAL SUPPLIERS
PROUD SUPPORTERS
FIERS PARRAINEURS
COLABORADORES PRINCIPALES
FUNDING PARTIES
BAILLEURS DE FONDS
PROVEEDORES DE FINANCIAMIENTO
HOST CITY
VILLE HÔTE
CIUDAD ANFITRIONA
HOST FIRST NATION
PREMIÈRE NATION HÔTE
PRIMERA NACIÓN ANFITRIONA
FOURNISSEURS OFFICIELS
PROVEEDORES OFICIALES
OFFICIAL BROADCASTER
DIFFUSEUR OFFICIEL
EMISORA OFICIAL
OPENING CEREMONY CREATIVE PARTNER
PARTENAIRE CRÉATIF POUR LA CÉRÉMONIE D’OUVERTURE
SOCIO CREATIVO PARA LA CEREMONIA DE INAUGURACIÓN
V2 - 12/10/14
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December 2014
Contact Us
To report unauthorized use of the TORONTO 2015 brand, please contact
brandprotection@toronto2015.org
Christopher Doyle
Manager, Commercial Rights Management
416.957.2392
christopher.doyle@toronto2015.org
Leslie Bradshaw
Coordinator, Commercial Rights Management
416.957.2156
leslie.bradshaw@toronto2015.org
