3. Mineral Water
- Sold for 4.2 Billion
Consumer Products
! ! ! Are
! Multifunctional
Mineral Water
- Sold for 4.2 Billion
Functional Beverage
9.7 Billion in Sales
13. Into 1 Delivery Method
A Breath Mint
That Solves
Supplement
Problem
14. Into 1 Delivery Method
A Breath Mint
That Solves
Supplement
Problem
Easy to
Forget
Difficult to
Swallow
15. Into 1 Delivery Method
A Breath Mint
That Solves
Supplement
Problem
Easy to
Forget
Difficult to
Swallow
Functional
Beverage
Problem
16. Into 1 Delivery Method
A Breath Mint
That Solves
Supplement
Problem
Easy to
Forget
Difficult to
Swallow
Functional
Beverage
Problem
Tastes
Like
Crap
Difficult
to
Carry
17. Into 1 Delivery Method
A Breath Mint
That Solves
Supplement
Problem
Easy to
Forget
Difficult to
Swallow
Functional
Beverage
Problem
Tastes
Like
Crap
Difficult
to
Carry
Breath
Freshener
Problem
18. Into 1 Delivery Method
A Breath Mint
That Solves
Supplement
Problem
Easy to
Forget
Difficult to
Swallow
Functional
Beverage
Problem
Tastes
Like
Crap
Difficult
to
Carry
Breath
Freshener
Problem
Filled
With
Sugar
and
Nasty
Chemicals
20. We are pleased to present:
A Functional Mint company
that refreshes your
Breath, Mind and Body.
21. Who WE Are: Why we are STOKED
Christopher Manuel Cassidy: CEO, Co-Founder
As the company’s co-founder, Chris will be in charge of
day to day operations, strategic business growth,
conceptualizing and implementing the marketing plan.
Creation and growth of outside sales reps. Development
of distribution networks. Forging strategic alliances.
Handling the overall finances. Media appearances and
Qualifications: Chris has run successful service companies with a
proven track record. He posses a creative concept and execution of
marketing that is at an expert level. He is a sales person who believes in
‘helping people buy’ and has studied the art and science of sales for the
last 15 years.Chris has also had a company that did not succeed, and he
has taken this experience and squeezed every lesson from it. A confident
presenter and an out of the box thinker, Chris has the determination and
skills to take this company from startup to sale in 5 years.
Joseph Murphy: COO, Co-Founder
As the company’s co-founder, Joe will be in charge of the overall legal structure,
and designing a path to offset legal liabilities. Creating a management system to
ensure on time delivery of product. Creating a competitive analysis to provide a
map of comparison and a timeline based on an execution of sales goals.
Qualifications: Joe has a law degree from Temple and an MBA from
Uconn. Joe posses a highly qualified analytical mind
that enables him to be very focused on the details of running a
business. A successful entrepreneur, he has built a company with
to sale in 5 years.
300% growth in the first year, and implemented key strategies
to foster the continued growth of the company. Joe has learned
the importance of defining roles and exits with a company and
its co-founder from his last company. Joe has the drive, analytical
mind, and network to take this company from startup
22. Our First Product
Is for People who enjoy Drinking Alcohol,
but also want to be Healthy.
Its taken Every Time you
Drink alcohol
23. !
The Anti-Hangover Market
is trending Upward:
With No Market Leaders:
0
10
20
30
40
2010 2011 2012 2013
Bottles and Capsules Mints
25. !
Competitive Landscape
2. DrinkWel
3. NOHO
4. Blowfish
5. Liver Guard
1. Happy Hour
Online Price
$1.99
1 serving
$9.95
4 servings
$6.50
2 servings
$11.99
6 servings
$22.60
15 servings
Delivery Method
2 Breath Mints
6 Capsules
2 5oz Bottles
2 Effervescent
tablets in water
6 Capsules
Target Market
Healthy Social
Drinkers within
25-55 age range
Responsible Alcohol
consumers that will take
6 capsules per night
Serious Drinkers
and Club Go-ers
21-34 age range
Drinkers who do not
plan ahead, but do plan
ahead enough to have
these at home.
Serious Drinkers and
Club Go-ers
21-34 age range
26. Our Advantages
Freshens Breath with 100% Natural Peppermint
Strengthens the enamel of the teeth with Xylitol
Affordable $1.99 p/serving
Tastes Great
Easy to Carry
Part of Daily Routine
27. Who Do we Target
People Who Drink Alcohol,
But Want to be Healthy
Baby Boomers
Young
Professionals
Wealthy
IndividualsMothers Wine Lovers
College
Students Athletes
Please see complete marketing POA for details
28. Projected Growth
Months 1-4: We Sell out of our
initial order; 100,000 units
Month 5: We gain 3 Distributers
Months 6-12: Increase Sales 50% each month
Hire and Train 25 Sales People
1st Year Gross Sales: $6,130,000
67% Gross Margin
Initiate Sales Matrix and Secure
International Distribution
30. Investor Inquiries
Thank You for your interest in AdvanceMint.
At This time we are seeking strategic
partnerships with investors who have
experience in the functional beverages or
similar consumer product category.
We are happy to share more information with
you. Upon Request.
Christopher Cassidy
cmc@advancemint.com
561.231.0102
Joseph Murphy
jrm@advancemint.com
561.231.0102
