After an inspiring 2 days in San Francisco attending the 3% Conference, these are the learnings and vows that I shared with my agency.

1. HOW I WILL MAKE 2015
NOT LIKE 2015.
15 vows & inspired learnings from the 3% Conference, 2014.

2. Today, we are ALL Daenerys Targaryen. You can live in our
new world, or die in your old one.
- CINDY GALLOP

3. WRITE MY CONTACT INFO ON
EVERYTHING I OWN.
ps: has anyone seen my notebook?

4. TWEET THE FUCKING SHIT OUT OF THIS
CONFERENCE
- Cindy Gallop
SPREAD THE WORD.
1

5. BE A FEMINIST.
"One of the reasons feminism is so misunderstood is because
people don’t know the stories.” - Dyllan Mcgee. MAKERS
2

6. BE UNCOMFORTABLE.
"Be more loyal to your dreams than your fears”
- Tara Mohr
3
Reading list: “Playing Big” - Tara Mohr

7. CREATE UNNECESSARILY.
when’s the last time you made something for you?
UMMM … I HAVE NO IDEA.
4
inspired by Todd Henry

8. CHANGE COMES FROM THE BOTTOM UP, CAUSE THE TOP IS JUST
WHITE GUYS TALKING TO WHITE GUYS ABOUT OTHER WHITE GUYS.
- Cindy Gallop
BE A PART OF CHANGE.
5

9. FUCK MEDIOCRITY.
Mediocrity doesn’t just happen, it’s chosen over time.
- Todd Henry
6

10. "INNOVATION HAPPENS IN THE WHITE SPACE"
- Todd Henry
PROVIDE WHITE SPACE.
7

11. WORK-LIFE BALANCE IS A MYTH.

12. FIND RHYTHM.
inspired by Todd Henry
8

13. "SILENCE THE ITTY BITTY SHITTY
COMMITTEE."
Kat Gordon
9

14. EMPATHIZE MORE.
10

15. FEMININE VALUES ARE THE OPERATING SYSTEM
OF THE 21ST CENTURY (FOR MEN AND WOMEN)
• empathy
• candor
• collaboration
• communication Reading list: “The Athena Doctrine” - John Gerzema

16. SAY WHAT I THINK.
NO, REALLY SAY WHAT I REALLY THINK … THE MOMENT I THINK IT.
inspired by Cindy Gallop
11

17. 12
BREAK BAD HABITS.
Quit “just thinking” and stop being “sorry”

18. 13
BE PROLIFIC, BRILLIANT, AND HEALTHY
inspired by Todd Henry

19. 14
DIE EMPTY.
“Don’t take your best work to the grave.” - Todd Henry
Reading list: “Die Empty” - Todd Henry

20. 15
"OUR DEADLINES. OUR HOURS. OUR PROCESSES.
SOMEONE INVENTED THEM. WHICH MEANS WE
CAN REINVENT THEM."
- Kat Gordon
REINVENT OUR INDUSTRY.