Thomas Dieben from BeCurious discusses hotel website design and marketing at the Hotel Website Marketing Conference in Amsterdam www.hotelwebsitemarketing.com

1. Designing and marketing your hotel website March 25, 2010 By: Thomas Dieben BeCurious internet & hospitality | www.curious.nl

3. Factors for a successful hotel website

4. Branding & Design

5. Search Engine Optimisation

6. Conversion

7. Retention

8. General Dont’s and Do’s

9. ConclusionHotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl

10. Introduction & Background Hotelschool The Hague, Leading Hotels of the World, BeCurious, Landgoed Avegoor, Online Distribution, DorchesterCollection, New York, Multi-Channel Management, Internet & Hospitality, E-mail marketing, Social Media, RateTiger,Hotel Websites, Open World, Social Media monitoring, Golfbreak.nl Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl

11. Successful hotel websites Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl

13. Use of graphics and media

14. Search Engine Optimisationimplications (textual content, use of flash, graphicalnavigation) -> SEO vs BrandingHotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl

16. Textual content

17. Location (localattractions / high lights)

18. Unique Metatitles & descriptions

19. Link strategyHotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl

21. Contact information

22. Requestforproposalforms

23. Special offers / exclusivepackages

24. Lowest Rate GuarenteeHotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl

26. E-mail marketing

27. Social Media integration (Twitter, Facebook, etc)

28. ReviewsHotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl

30. Flash navigation

31. Music

32. Splash page

33. Bad Use of colours

34. Clean design

35. Domain name

36. Descriptive file names

37. Split HTML / CSS

38. Sitemaps & breadcrumbsHotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl

39. Conclusion Managing and improving your hotel website is an ongoing process. Take this seriously, work with professionals, improve visitor #s, reservations and make revenue! Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl

40. Thank you Download the white paper: ‘Factors for a successful hotel website at’: www.curious.nl. Hotel Website Marketing Conference - March 25, 2010 - Thomas Dieben | www.curious.nl