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Search Engine Optimisation for Hotels

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CiaranDelaney
CiaranDelaney

Presentation covering the main areas of SEO for hotels, presented at the Hotel Website Marketing Conference in Dublin.

TechnologieBusiness
1  sur  22
Search Engine Marketing & Social Media Julian Lynch Commercial Director
Agenda Google Search Results Search Trends for Hotels SEO Overview Keyword Research On Page Optimisation Link Building Strategy Effective PPC Campaigns Sponsored Ad Formats Analytics and Measurement Optimise the Customer Journey Changing Online Behaviour Google Blended Search Interactive Return
Google Search Results
Search Trends for Hotels
Search Engine Optimisation
SEO Overview
Keyword Research
Keyword Research
On Page Optimisation
Link Building Strategy
Link Building Strategy
Sponsored Search Advertising
Effective PPC Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Effective PPC Campaigns ,[object Object],[object Object]
Branding V Direct Response Promote Brand – Increase Conversions
Sponsored Ad Formats
Analytics and Measurement
Optimise the Customer Journey March 2009 Awareness Interest ,[object Object],[object Object],February 2010 Consideration Conversion Retention Maximise ,[object Object]
Social Media
Changing Online Behaviour www. interactive return.com
Changing Online Behaviour
Google Blended Search
Interactive Return Team

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