Social media content marketing is a process of creating and sharing content, images and videos to generate website traffic or attention through social media sites.

1. Traditional newspapers are on the brink of
extinction as mobile devices now capture the news
audience.
Savvy marketers are investing and relying on content marketing in lieu
of print and broadcast advertising. -- Altimeter Group
Powerful imaging drives engagement, (PR Newswire 2012 study).
 14% increase in views with an image (1.8x the views).
 28% increase with a video (4.8x the views).
 48% for an image and a video (7.8x the views).
 77% for an image, a video and other graphics/downloads (9.7x views).
Graphic
Video
Image
Text
1.8x 4.8x 7.8x 9.7x

2. Images improve content– PR Newswir
 Articles with relevant images have 94% higher page-views
than
with only text.
 44% are more likely to engage with brands if they post with
pictures than any other media (ROI Research).
 60% of consumer are more likely to consider or contact a
business when an image shows up in local search results.
 Engagement rate on Facebook for photos averages 0.37%
where text only is 0.27%.
Images increase engagement by 37% over text
only.