3 Myths About Programmatic [Infographic]
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Programmatic is gaining momentum for many reasons, including increased efficiency and improved transparency compared to old media models, yet a few myths still exist around the topic. For example, it’s a common misconception that programmatic inventory is leftover inventory– the bottom of the barrel supply that’s in low demand. Although this was accurate during the early days of programmatic, it is no longer the case. In fact, publishers now offer premium inventory in this space. Check out the following infographic to learn about two more myths that might cloud your perception of the programmatic media space.
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