People who love your brand will introduce you to your new customers. Recommendations come from your advocates – a network of highly satisfied, passionate and connected customers who love your products and service. Ciceron helps you identify your true advocates, put programs in place to nurture and capture advocacy as it happens. We’ll help you bring meaning, scale and most importantly, results to your brand advocacy program. And we’ll encourage your best customers to go beyond being a loyal customer to becoming an advocate for your brand. Ciceron is a full service digital marketing agency. We specialize in all things digital, from social media, digital strategy and brand advocacy to SEO and email marketing.

1. We Build
Brand Advocacy

2. Corporate Overview
Ciceron is one the oldest, privately-held digital agencies in the country, having been
in business since 1995. Our longevity is a testament to our ability to deliver results for
our clients through tumultuous change. Ciceron has remained consistent in producing
measurable, sustainable, and extraordinary value for our clients.
We Build Brand Advocacy
Ciceron recognizes the extraordinary power of advocacy-based brand strategy in
today’s socially connected, digital world. People who love your brand will introduce
you to your new customers. Recommendations come from your advocates – a
network of highly satisfied, passionate and connected customers who love your
products and service.
“Each
time
I've
engaged
with
Ciceron,
they've
been
true
partners
in
forging
a
path
ahead
-­‐
through
data,
through
customer
insights,
and
through
ambitious
and
ambiguous
visions
for
rede=ining
strategies
to
drive
loyalty,
advocacy,
and
engagement.”
Jen
Swanson
Customer
Experience
Strategist
Capella
University
Ciceron helps you identify your true advocates, put programs in place to nurture and
capture advocacy as it happens. We’ll help you bring meaning, scale and most
importantly, results to your brand advocacy program. And we’ll encourage your best
customers to go beyond being a loyal customer to becoming an advocate for your
brand.
Sole property of Ciceron, Inc.

3. Ciceron Digital Ecosystem
STRATEGY THAT INFORMS. EXPERIENCES THAT DELIVER. ADVOCACY THAT SCALES.
competitive positioning
audience touchpoints
industry positioning
internal capabilities
target audiences
key performance indicators
Strategy
Digital Ecosystem
Consumer
Insights
iza
im
h
ht
s
tion
Business
Objectives
insig
s
o
op
community management
Brand
Content
ana l yt i cs
website
t
t
influencer relationships
campaign integration
recognition program
email architecture
Advocacy
reviews and stories
Experiences
Conversation
staff training
branded communities
mobile
SEO / SEM
media
Content may not be altered or reproduced without
proper attribution to Ciceron.
Strategy: We identify the opportunities
that arise at the intersection of your
business goals, your audience needs
and your ability to meet those needs.
Experiences: We ensure your existing
digital marketing programs are fully
optimized, uncover opportunities to add
value to your current experience, and set
you on a course to achieve advocacy.
Advocacy: We connect you with your
brand advocates, create programs and
experiences to energize those advocates
and convert advocate actions into insights,
understanding, and most importantly,
business results.

4. The Ciceron Approach
EFFORT
Connect
Activate
Scale
Optimize
• Identify influential conversations and communities
• Identify existing advocates and determine needs and values
• Map advocate actions to business results
20% You
80% Ciceron
• Create experiences to activate and energize advocates
• Build relationship with advocates
30% You
• Formalize reward and recognition programs
• Integrate advocates into your business
30% You
• Convert advocate actions into meaningful and actionable insights
• Leverage insights and feedback to evolve the program
40% You
70% Ciceron
70% Ciceron
60% Ciceron

5. Why Are Advocates Important?
CUSTOMERS DO NOT TRUST BRANDS
Q: How many times do you need to be exposed to something to believe that it is true?
2 Times
14%
1 Time
4%
3 Times
35%
64%
need
to
be
exposed
3-­‐5
times
before
they
believe
something
is
true
10+ Times
12%
6-9 Times
6%
4-5 Times
29%
Source: 2013 Edelman Trust Barometer

6. Why Are Advocates Important?
THEY TRUST EXPERTS & PEOPLE LIKE THEM
Academic or expert
67%
Technical expert in the company
66%
62%
A person like yourself
Financial or industry analyst
53%
NGO representative
52%
Regular employee
Trust
is
higher
for
experts
and
peers
when
forming
opinions
about
brands
52%
CEO
Government official or regulator
43%
36%
Source: 2014 Edelman Trust Barometer

7. Why Are Advocates Important?
CUSTOMER TRUST IN BRANDS IS ON THE RISE
Q: To what extent do you trust the following forms of advertising?
Brand sponsorships
61%
Ads on TV
62%
Editorial content
68%
Branded websites
consumers
trust
recommendations
from
people
they
know
67%
Customer opinions posted online
84%
of
69%
Recommendations from people I know
84%
Source: Nielsen Global Trust in Advertising Report, September 2013

8. What Can Advocates Do For You?
ü Identify and introduce new customers
ü Share ratings and reviews
ü Make referrals and recommendations
ü Create testimonials
ü Share their experiences through stories
ü Create original content (videos, photos, etc.)
ü Share brand content
ü Assist in product development
ü Interact/respond to prospective customer questions
ü Amplify brand campaigns and promotions
84%
of
internet
users
consider
consumer
recommendations
to
be
the
most
credible
form
of
advertising
84%
of
consumers
take
action
based
on
recommendations
from
people
they
know
70%
of
consumers
take
action
based
on
consumer
opinions
posted
online
Source: Nielsen Global Trust in Advertising Report, September 2013

9. Sample Work: Feeding America
Feeding America Asked Advocates to Raise
Awareness for Child Hunger. They Answered.
Feeding America’s Hunger Relief
Advocates were hand selected
and invited to participate in the
Child Hunger Newsroom,
developed by Ciceron.
Within the first month, the
advocates had created 68 stories
that generated an average reach
of 8,000 people per story. These
stories sparked conversation on
the topic of child hunger and
inspired action from readers.
All advocate stories were
compiled and shared within the
newsroom, making them
available to their peers in an
effort to amplify the overall
reach.

10. Sample Work: All Natural Cereal Brand
Brand Gets Advocate Support to Raise $71,000
for Haiti Relief
Ciceron leveraged cereal brand’s
advocates, who had a combined
reach of over 3.5 million, to
support their efforts for Haiti
Relief.
The brand would donate $1 for
each product purchased to the
American Refugee Committee
(ARC).
All Natural
Cereal Brand
In just one month, the
community rallied by purchasing
71,170 units of cereal, resulting
in a $71,170 donation to ARC
and Haiti Relief.

11. Sample Work: Music Education Software
Company Creates Ambassador Community to
Support Educators
Brand Logo
Ciceron created an Ambassador
program and developed a
platform for their top advocates.
The platform was designed to
celebrate the brand’s top
educators/customers by creating
a community of peers to foster
loyalty and engagement with
the brand.
The ambassadors were provided
badges and special profiles that
signified their status within the
community. They were utilized
by the brand to answer
questions about the product
from other members and
educators.

12. Advocacy Clients

13. Start Building Advocacy Today
Ciceron Advocacy Services Include:
Contact Us Today
ü Advocacy Strategy
info@ciceron.com
612.204.1919
ü Advocate Identification & Personas
ü Advocacy & Brand Ambassador Programs
ü Referral & Loyalty Programs
ü Rewards & Recognition Programs
ü Reputation Management Services
ü Influencer Engagement Strategy
ü Influencer Relationship Management
ü Staff Training, Policies & Corporate Integration
ü Day-to-Day Management, Execution, Measurement, Insights
& Program Optimization