Although it has been around for years, Email Marketing is still one of the most personal, measurable and cost-effective digital channels available. Even as consumers expand the channels they go to for information, email continues to be the glue that holds it all together. However, email suffers from not being shiny and new, and unfortunately it’s the consumers that are being affected.

1. Email Marketing & Automation

2. Corporate Overview
Ciceron is one the oldest, privately-held digital agencies in the country, having been
in business since 1995. Our longevity is a testament to our ability to deliver results
for our clients through tumultuous change. Ciceron has remained consistent in
producing measurable, sustainable, and extraordinary value for our clients.
Your customers are consulting more sources than ever before making a purchase
decision. Why? Because the information is out there. You need to capture this
information and capitalize on it. We help you better understand your customers and
their increasingly complex consideration process.
33%
of
consumers
say
brands
should
invest
and
improve
their
email
programs
ExactTarget
Marketers
from
Mars
Study,
2013
Web analytics, social media monitoring, search activity, and online surveys all
provide valuable data where real decisions can be made. From this data we create
insights and these insights speed up product development, cut time to market, help
your business keep its competitive edge and uncover real opportunities.
We Build Brand Advocacy
Ciceron recognizes the extraordinary power of advocacy-based brand strategy in
today’s socially connected, digital world. People who love your brand will introduce
you to your new customers. Recommendations come from your advocates – a
network of highly satisfied, passionate and connected customers who love your
products and service.
Sole property of Ciceron, Inc.

3. Ciceron Digital Ecosystem
STRATEGY THAT INFORMS. EXPERIENCES THAT DELIVER. ADVOCACY THAT SCALES.
competitive positioning
audience touchpoints
industry positioning
internal capabilities
target audiences
key performance indicators
Strategy
Digital Ecosystem
Consumer
Insights
iza
im
h
ht
s
tion
Business
Objectives
insig
s
o
op
community management
Brand
Content
ana l yt i cs
website
t
t
influencer relationships
campaign integration
recognition program
email architecture
Advocacy
reviews and stories
Experiences
Conversation
staff training
branded communities
mobile
SEO / SEM
media
Content may not be altered or reproduced without
proper attribution to Ciceron.
Strategy: We identify the opportunities
that arise at the intersection of your
business goals, your audience needs
and your ability to meet those needs.
Experiences: We ensure your existing
digital marketing programs are fully
optimized, uncover opportunities to add
value to your current experience, and set
you on a course to achieve advocacy.
Advocacy: We connect you with your
brand advocates, create programs and
experiences to energize those advocates
and convert advocate actions into insights,
understanding, and most importantly,
business results.

4. Is Email Dead?
NO, IT IS ALIVE AND WELL
• Email volume is up 13% YOY
• Email is the most popular online activity
with 94% participation
• On average, businesses spend 15%
of their marketing budget on email
“Email is the hub of all digital
messaging. It’s not the end-all be-all,
but email is the glue that keeps
marketing channels together.”
- Simms Jenkins, CEO of Brightwave
Source: Marketo, Expression Pigeon, iContact; Image Source: Tammra McCauley; Illustration by Ciceron

5. Why Email Marketing & Automation Is Important
89%
of
consumers
use
email
daily
–
be
where
your
customers
are!
Source: ExactTarget 2014 State of Marketing, ExactTarget Marketers From Mars

6. Why Email Marketing & Automation Is Important
50%
Of
consumers
have
made
a
purchase
as
a
direct
result
of
an
email
marketing
message
Source: ExactTarget Marketers From Mars

7. Email Marketing & Automation Clients

8. Start Using Email, and Be Where Your Customers Are!
Ciceron Email Marketing & Automation Services:
! Email Marketing Strategy
! Email Marketing & Automation Consulting
! Email Program Audit
! Audience Segmentation Analysis
! Messaging Framework
! Automation Architecture & Workflow
! Campaign Development
! Custom Template Design & HTML Development
! Production & Execution
! Database List Management
! Reporting, Insights & Optimization
! Platform Selection & Training
! Best Practices & Business Integration
Contact Us Today
info@ciceron.com "
612.204.1919