86% of marketers say social is important to their business. Having a social strategy in place will address prior challenges and offer actionable solutions. Ciceron is a full service digital marketing agency, we specialize in all aspects of digital including social media, email marketing and brand advocacy.

1. Social Strategy

2. Ciceron is one the oldest, privately-held digital agencies in the country, having been
in business since 1995. Our longevity is a testament to our ability to deliver results
for our clients through tumultuous change. Ciceron has remained consistent in
producing measurable, sustainable, and extraordinary value for our clients.
A social strategy is vital in a world where consumers are now continuously
connected to their personal and business networks. Leveraging and integrating
elements of the social web across your brand experience and marketing efforts will
create cohesion and bring scale to your efforts.
We Build Brand Advocacy
Ciceron recognizes the extraordinary power of advocacy-based brand strategy in
today’s socially connected, digital world. People who love your brand will introduce
you to your new customers. Recommendations come from your advocates – a
network of highly satisfied, passionate and connected customers who love your
products and service.
“‪Ciceron brought us to a
whole new level in digital
strategy. ey are up for ALL
challenges and were
instrumental in developing
and implementing successful
search, social and third party
marketing strategies. ey
are truly experts in Social
Media Marketing and from
measuring Social ROI to
developing reputation
management; they will bring
revenue, engagement and
success to your company.‬”
Elizabeth Hankey
Digital Marketing Manager
MLT Vacations
Sole property of Ciceron, Inc.
Corporate Overview

3. Advocacy: We connect you with your
brand advocates, create programs and
experiences to energize those advocates
and convert advocate actions into insights,
understanding, and most importantly,
business results.
Digital Ecosystem
Content may not be altered or reproduced without
proper attribution to Ciceron.
Brand
Content
Conversation
Consumer
Insights
Business
Objectives
ExperiencesAdvocacy
Strategy
website
email architecture
branded communities
mobile
SEO / SEM
media
community management
influencer relationships
campaign integration
recognition program
reviews and stories
staff training
competitive positioning
industry positioning
target audiences
audience touchpoints
internal capabilities
key performance indicators
analytics
opt
im
ization
insight
s
analytics
opt
im
ization
insight
s
Ciceron Digital Ecosystem
STRATEGY THAT INFORMS. EXPERIENCES THAT DELIVER. ADVOCACY THAT SCALES.
Strategy: We identify the opportunities
that arise at the intersection of your
business goals, your audience needs
and your ability to meet those needs.
Experiences: We ensure your existing
digital marketing programs are fully
optimized, uncover opportunities to add
value to your current experience, and set
you on a course to achieve advocacy.

4. EFFORT
10% You
90% Ciceron
30% You
70% Ciceron
25% You
75% Ciceron
40% You
60% Ciceron
• Identify business and customer needs
• Analyze market and competitive landscape
• Determine internal capabilities and readiness to execute
Assess
• Align opportunities to objectives and strategies
• Develop immediate action plan
• Provide future state channel roadmap
Prioritize
• Realizing the opportunities by executing immediate action plan
• Team training sessions as neededLaunch
• Convert key learnings into meaningful and actionable insights
• Apply insights to enhance performanceOptimize
The Ciceron Approach

5. Source: The State of Social Marketing Study
e top area of
social investment is in
Social Growth at 66%
Social Growth does
not equal customer
engagement
10%
14%
41%
47%
51%
78%
Other
Operational Efficiency
Thought Leadership
Customer Experience
Revenue Generation
Customer Engagment
Top Objectives in Social Marketing
Social Objectives Do Not Align With Spend

6. Source: The State of Social Marketing Study; 2013 Social Media Marketing Industry Report
86% of marketers
say social is important
to their business.
Having a social
strategy in place
will address prior
challenges and offer
actionable solutions
Top Challenges in Social Marketing:
ü Measuring ROI
- Tying social results to actual business results
- Analyzing unstructured data
- Integrating data sources
- Integrating social profiles with current database
ü Social Growth
ü Integration with Sales
ü Monitoring Social
ü Integration with Offline
ü Lack of Resources
ü Lack of Budget
Turn Challenges into Solutions

7. Due to the nature of this work, we
are unable to share specific client
examples. However, below is a list of
clients Ciceron has worked with to
develop a Social Strategy:
• Activ8
• CHS Inc.
• Coldwell Banker
• Delta Vacations
• Feeding America
• General Mills
• Herkimer
• Hollywood Fashion Secrets
• Kona
• Minnesota Twins
• Moto-I
• Radisson Blu Aqua
• Sinclair Broadcast Group
• Tennant Company
Social Strategy Clients

8. Ciceron Strategy Services Include:
ü Digital Strategy
ü Social Media Strategy
ü Advocacy Strategy
ü Content Marketing Strategy
ü Campaign Strategy
ü Channel Strategies
- Email Marketing
- Mobile
- Search (SEO/PPC)
- Paid Media
- Design & Website Usability
Contact Us Today
info@ciceron.com
612.204.1919
Get Your Social Strategy Started Today