Who needs content marketing?
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Content marketing is a concept that has a long history of debate. Many times, companies feel that they don’t need content marketing — that the work outweighs the benefits, or that it just “isn’t for them.” But that’s not the case. Whether B2B or B2C, any company can benefit from content marketing. Of course, it can be a time consuming process. Not everyone feels that they have time to write blog posts daily, weekly or monthly. The good news is that those aren’t the only kinds of content that you can produce to connect with your consumers — you can post photos, questions, videos, etc. Whether it is for your website, or social channels, or any other outlet, content is content.
