Kevin Freedman shares his experience launching a new SaaS marketing platform called Kaboodle. Kaboodle offers project management, document storage and collaboration, and enterprise marketing management products in three editions. Freedman discusses five mistakes and five things they got right in the launch, and notes enhancements coming soon to the platform.
Background20 years working with large brands and agenciesManaging implementation of global ad campaignsAll tight schedulesPeople at global, regional and localMultiple agenciesLots of stressEmail overloadSpreadsheetsAssets all over the placeHard to see the big picture and the detailClients in and out the office all the time – briefings, shoots, launches, conferences
ProcessControlWorkflowScheduleStructureRepetitive
Creative and marketing processFast pacedUniqueComplexChallengingFluidDynamicMobile
Easy / IntuitiveQuick to try and BuyFree / Low costLong sales / buy cycleConfigurationTrainingInflexibleCostly