Partial slide show from keynote speech at the 2009 Prophix user conference

1. Are CFOs Going the Way of
the Dinosaur?
How to Get & Keep a Seat at the Executive Table
Cindy Kraft, the CFO-Coach
Cindy@CFO-Coach.com
813-655-0658
www.CFO-Coach.com

2. CFOs - The New Leader
Danger & Opportunity

3. CFOs - The New Leader
‣Strategic & Futuristic
‣Communicator
‣Succession Planner
‣Brand
‣Digital Footprint

4. CFOs - The New Leader

5. CFOs - The New Leader
Strategic &
Futuristic

6. CFOs - Strategic & Futuristic
“If you knew everything about tomorrow,
what would you do differently today”?
Faith Popcorn

7. CFOs - The New Leader

8. CFOs - The New Leader
Communication

9. CFOs - Communication

10. CFOs - Communication
YOU’RE
NOT !
IN G
E N
LI ST

11. CFOs - Communication
DISC
Dominant
Influence
Steadiness
Conscientious

12. CFOs - Communication

13. CFOs - Communication

14. CFOs - Succession Planning

15. CFOs - Succession Planning
WHO’S
UP
NEXT?

16. CFOs - The New Leader

17. CFOs - The New Leader

18. CFOs - The New Leader
Sheep Walking

19. CFOs - The New Leader

20. CFOs - The New Leader
Branding

21. CFOs - Personal Branding

22. CFOs - Personal Branding
C O M M O D ITY

23. CFOs - Personal Branding

24. CFOs - Personal Branding
Same Different

25. CFOs - Personal Branding
She is such a I’m such a
micromanager! visionary

26. CFOs - Personal Branding

27. CFOs - Personal Branding
Oprah: Philanthropic, Daytime TV Diva, Book Club

28. CFOs - Personal Branding
Oprah: Philanthropic, Daytime TV Diva, Book Club
The Donald: Wealthy, You’re Fired, Developer

29. CFOs - Personal Branding
Oprah: Philanthropic, Daytime TV Diva, Book Club
The Donald: Wealthy, You’re Fired, Developer
Michael Phelps: Bong, Passion, Olympian

30. CFOs - The New Leader

31. CFOs - The New Leader
Visibility

32. CFOs - Digital Footprint

33. CFOs - Digital Footprint
If you don’t exist
in Google,
do you exist?

34. CFOs - Personal Branding
What does Google
say about you?

35. CFOs - Networking

36. CFOs - Networking
MENTOR

37. CFOs - Networking
MENTOR
No two minds ever come together
without thereby creating
a third mind ...
“THE MASTER MIND”

38. CFOs - The New Leader

39. CFOs - The New Leader
Conclusion

40. CFOs - The New Leader

41. CFOs - The New Leader
Operational Experience
Leadership Ability
Communication Skills
Compatibility with the CEO
Integrity and
Trustworthiness
CFO.com - November 2008

42. Are CFOs Going the Way of
the Dinosaur?
How to Get & Keep a Seat at the Executive Table
Cindy Kraft, the CFO-Coach
Cindy@CFO-Coach.com
813-655-0658
www.CFO-Coach.com