2. The 6 Emotions of Viral Content
According to the Wharton School of
Business, there are 6 “emotional
triggers” that are commonly
associated with viral content.
4. The 6 Emotions of Viral Content
#1Awe: Content that evokes a sense
of “awe” includes uplifting
stories, remarkable events, or
exhaustive educational content on a
singular subject or topic.
5. The 6 Emotions of Viral Content
#2 Anger: Content that evokes
“anger” makes people want to raise
their voice in outrage. When content
hits a nerve on someone’s
opinion, anger has successfully been
evoked.
6. The 6 Emotions of Viral Content
#3Fear: Content that evokes “fear” is
the kind of content that keeps
people up at night with anxiety. This
content should make people feel like
they’re missing out on something.
7. The 6 Emotions of Viral Content
#4Joy: Content that evokes “joy” is
the kind of content that uplifts
people and gives them hope or
motivation. This sort of content often
contains an inspiring story.
8. The 6 Emotions of Viral Content
#4Joy: Content that evokes “joy” is
the kind of content that uplifts
people and gives them hope or
motivation. This sort of content often
contains an inspiring story.
9. The 6 Emotions of Viral Content
#5Lust: Content that evokes “lust” is
simply content that makes people
desire something. The lust doesn’t
have to be sexual in nature, it could
mean a desire for wealth, health, etc
10. The 6 Emotions of Viral Content
#6Surprise: Content that evokes
“surprise” can also be described as
secret content. It reveals something
previously uncommonly known, or
goes against common knowledge.
11. 3 More Key Takeaways
Theresearch study also mentions 3
more important takeaways relating
to what makes content go viral.
12. #1 — Positive vs. Negative
The
study noted that positive content
was far more likely to go viral than
negative content.
13. #2 — Emotional Arousal
Thestudy noted that content that
evoked high arousal emotions
(positive or negative) was more likely
to go viral.
14. #3 — Practically Useful
The study noted that content that
was practically useful was the most
likely to go viral.