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Beyond Gen Y 
Financial Services Thought Leader 
Visions on the Digital Bank 
#RetailBanking
Featuring: 
Adam Nash 
Founder CEO, 
Wealthfront Financial Services 
Chris Skinner 
Chairman, Financial Services Club 
Author, Digital Bank 
Brett King 
Founder and CEO, Moven 
Author, BANK 3.0 
Jerry Silva 
Research Director, 
IDC Financial Insights
Click this button to tweet the 
information on each slide.
“By 2017, in the United States Gen Y's earning capacity 
will exceed that of baby boomers, so we have to have 
a strategy. In recent surveys, we've seen that up to 
two-thirds of millennials would be happy to get a bank 
account from a company like Facebook, Google, 
Twitter or someone like that.” Source: Brett King 
#RetailBanking
“It's our lives as businesses that are being disrupted. 
Not because of technology, but because millennials in 
Gen Y’s behavior around technology is so embedded 
that it’s disruptive. It's their behavior that's the biggest 
disruption rather than the technology.” 
Source: Brett King 
#RetailBanking
“Our recent surveys tell us that even the millennials 
want to see the branch there and are visiting it quite 
often. So to me, the branch really represents that 
mixture of a physical experience, a staffing 
experience, and a digital experience that the 
millennials are growing up with.” 
Source: Jerry Silva 
#RetailBanking
“Self-service kiosks and ATMs are 
getting much more advanced in terms of their 
functionality, and the older generations, the baby 
boomers, are picking up and adopting those 
technologies just as well as the millennials.” 
Source: Jerry Silva 
#RetailBanking
“We're very focused on the millennial investor. 
We believe that this generation is looking for a 
different solution, one that's automated, passive 
and low-cost.” 
Source: Adam Nash 
#RetailBanking
“The reason millennials like automation so much is 
quite frankly they grew up with software and they 
expect it. They don't expect a human being to look 
at their account every day or make an 
individualized decision.” 
Source: Adam Nash 
#RetailBanking
“There's some subtle differences between millennials 
and boomers. I don't think you can view it as a 
demographic, age-based offer, because that's a 
mistake. You know, there's plenty of cool silver 
surfers who are far more digital than some 
of the millennials.” 
Source: Chris Skinner 
#RetailBanking
“I view it as a more as a psychographic structure 
rather than a demographic structure, and by 
psychographic, it's ‘How comfortable am I with 
digital connectivity, with using these devices, with 
feeling confident of my own financial decision making?’” 
Source: Chris Skinner 
#RetailBanking
Learn how your bank can close 
the digital gap to increase 
profitability 
Financial Services Insights 
#RetailBanking
#RetailBanking 
See more SlideShares 
like this one 
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Advice 
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Financial Services: Beyond Gen Y

  • 1. Beyond Gen Y Financial Services Thought Leader Visions on the Digital Bank #RetailBanking
  • 2. Featuring: Adam Nash Founder CEO, Wealthfront Financial Services Chris Skinner Chairman, Financial Services Club Author, Digital Bank Brett King Founder and CEO, Moven Author, BANK 3.0 Jerry Silva Research Director, IDC Financial Insights
  • 3. Click this button to tweet the information on each slide.
  • 4. “By 2017, in the United States Gen Y's earning capacity will exceed that of baby boomers, so we have to have a strategy. In recent surveys, we've seen that up to two-thirds of millennials would be happy to get a bank account from a company like Facebook, Google, Twitter or someone like that.” Source: Brett King #RetailBanking
  • 5. “It's our lives as businesses that are being disrupted. Not because of technology, but because millennials in Gen Y’s behavior around technology is so embedded that it’s disruptive. It's their behavior that's the biggest disruption rather than the technology.” Source: Brett King #RetailBanking
  • 6. “Our recent surveys tell us that even the millennials want to see the branch there and are visiting it quite often. So to me, the branch really represents that mixture of a physical experience, a staffing experience, and a digital experience that the millennials are growing up with.” Source: Jerry Silva #RetailBanking
  • 7. “Self-service kiosks and ATMs are getting much more advanced in terms of their functionality, and the older generations, the baby boomers, are picking up and adopting those technologies just as well as the millennials.” Source: Jerry Silva #RetailBanking
  • 8. “We're very focused on the millennial investor. We believe that this generation is looking for a different solution, one that's automated, passive and low-cost.” Source: Adam Nash #RetailBanking
  • 9. “The reason millennials like automation so much is quite frankly they grew up with software and they expect it. They don't expect a human being to look at their account every day or make an individualized decision.” Source: Adam Nash #RetailBanking
  • 10. “There's some subtle differences between millennials and boomers. I don't think you can view it as a demographic, age-based offer, because that's a mistake. You know, there's plenty of cool silver surfers who are far more digital than some of the millennials.” Source: Chris Skinner #RetailBanking
  • 11. “I view it as a more as a psychographic structure rather than a demographic structure, and by psychographic, it's ‘How comfortable am I with digital connectivity, with using these devices, with feeling confident of my own financial decision making?’” Source: Chris Skinner #RetailBanking
  • 12. Learn how your bank can close the digital gap to increase profitability Financial Services Insights #RetailBanking
  • 13. #RetailBanking See more SlideShares like this one Analytics and Automated Advice Invest to Innovate

Editor's Notes

  1. See how generations are affecting #RetailBanking. Or are they? cs.co/fsigy @CiscoFSI http://ctt.ec/6J8zW
  2. Youtube after slide 11: