Partnership for the Private Cloud

Partnership for the Private Cloud
• Integrated Solutions at the
Speed of Business

© Copyright 2011 EMC Corporation. All rights reserved. 1

Our Industry Is In A Major Transformation

Mini Networked/ Cloud
Distributed Computing
Mainframe PC/ Computing
Microprocessor


Catalysts For Change
Budget Information Deluge Cyber Security


I.T. BUDGET
27%
Invest

73%
Maintain

Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010


IN THIS DECADE THE DIGITAL UNIVERSE

WILL GROW 44X
FROM 0.9 ZETTABYTES TO 35.2 ZETTABYTES

35,200,000,000,000,000,000,000 BYTES
Source : 2010 IDC Digital Universe Study


90% OF THE
DIGITAL UNIVERSE IS
UNSTRUCTURED

Source : 2011 IDC Digital Universe Study


Big Data Has Arrived

Mobile Sensors Social Media Video Surveillance Video Rendering

Geophysical
Smart Grids Medical Imaging Gene Sequencing
Exploration


AVERAGE LARGE ENTERPRISE
IS ATTACKED IN SOME FORM

300 TIMES A WEEK

Source : NetWitness, 2011


• 100,000 NEW MALWARE SAMPLES EVERY DAY
• 54% OF BREECHES INVOLVED
ZERO-DAY MALWARE



THE EVOLVING
THREAT
LANDSCAPE
Low, Slow & Mutating.
Organized & Targeted.

In A Virtual World!

Organizations should focus on the following
threat actors based on their “assessed risk”

• Insiders
• Financially motivated cyber criminals
• Backed by organized crime
• Nation-state actors
• Hacktivitsts



Enter The Cloud.

What is the Cloud?


What Does Cloud Mean?
Increased Efficiency
• Cloud drives “across the board” savings
• Increases automation reducing operational costs

Increased Agility
• More IT resources devoted to innovation
and value-add activities
• Productivity increased through greater IT
responsiveness and end-user flexibility
• IT as a partner for new value creation


3 Different Cloud Approaches


EMC’S MISSION
To Lead Customers And Partners
On Their Journey To
Cloud Computing


PRIVATE CLOUD IS THE FIRST STEP
Enterprise IT Private Cloud

1 2 3

Infrastructure
Infrastructure “74% of respondents expect to virtualize
over 60% of their installed servers in the
Transformation
Transformation next 5 years”
JP Morgan Chase, March 2012


SERVICE PROVIDERS CREATE NEW OPTIONS
Enterprise IT Private Cloud Public Cloud

Infrastructure Service
Transformation Provider
“95% of respondents expect to maintain or
increase their outside data center spend in 2012
JP Morgan Chase, March 2012


Agility and Efficiency

Infrastructure Automated Hybrid
Transformation Private Cloud Infrastructure Public


Extensible Technologies

Management Federation Trust



• Compliance DOES NOT = Security

Extensible Technologies
• Pervasive Network visibility (packet data, log
data) is the only way to “Know” what's is
happening in your environment

Management Federation Trust



VIRTUALIZE MISSION CRITICAL
APPLICATIONS

Application
Transformation


BUILD NEW APPLICATIONS

New Application Platform
Application
Transformation


ACCESS APPLICATIONS FROM ANY DEVICE

New End User Computing
End User Provisioning
Transformation
Application
Transformation


A NEW LAYERING OF IT

New End User Computing

AUTOMATION
End User Provisioning
SECURITY

Transformation
Application
Transformation


Cloud Technology
A Decade of EMC / VMware Innovations

intelligent Server data Information Resource Big
storage Virtualization protection Security Management Data

2003- 2007-
<2002 2003 2006 2010+
2005 2010

Deep Integration Central Cloud Deep Integration Deep Deep
Emerging
vStorage APIs Platform via vStorage APIs Integration Integration
Integration
Open APIs vShield APIs vCenter APIs


Cloud Technology
A Decade of EMC / VMware Innovations

$25B
intelligent Server data Information Resource Big
storage Virtualization protection Security Management Data
Most VMware Integrations.
<2002 8 YR INVESTMENT
2003
2005
Highest 2006
2003- Cloud Investment.
2007-
2010
2010+
Source: Wikibon Analysis & Survey 2011
Deep Integration Central Cloud Deep Integration Deep Deep
Emerging
vStorage APIs Platform via vStorage APIs Integration Integration
Integration
Open APIs vShield APIs vCenter APIs


Three Paths To The Private Cloud

Build Your Own VSPEX Vblock

Best Of Breed Reference Converged
Components Architectures Infrastructure


A New Way to Deliver IT
VblockTM Infrastructure Platforms
 Management: Unified Infrastructure Manager
(UIM) framework
 Virtualization: VMware
 Compute: Cisco UCS
 Network: Cisco Nexus and MDS switching
 Storage: EMC Symmetrix VMAX or VNX
 Security: RSA

VblockTM Platform Solutions and Services
 Accelerate time to value of business Pre-Engineered,
applications Pre-Integrated and Validated
 Seamless Support


Simplifying the Data Center Experience
Traditional Data Center Experience VCE Data Center Experience
90-120 Days From Order to Production ~30 Days From Order to Production

Program & Provision
Receive Components

Staging Rack & Cable


Simpler to manage & operate
Less maintenance needs means more time spent on business initiatives

Converged Infrastructure Model


VCE Momentum
Product
1000 Expansion
Employees
120+
Partners
100 Major
1st Vblock Customers
“Product”
Redefined Today
12 Charter
1st Partners
Shipment

Announced
Nov 2009


Cloud-ready Solutions from Cisco and EMC


Cloud-Ready Fabric
• Industry leading solution to unify your
SAN + storage environments

• Comprehensive, networking and
storage capabilities for virtual
environments

• Tested and validated by Cisco and EMC

• Shared vision and experience to enable
cloud-ready data-center customer
deployment


Turbocharge your SAN
 8-port FCoE module for MDS 9500 chassis

1 Convergence 


Multi-hop FCoE support on MDS
Converged DCNM
FCIP SAN Extension for FCoE

 32, 48-port 8G Advanced FC Module
2 Scale  256G/slot Fabric 3 module for MDS 9513
 8G ER SFP+ (40KM),

3
 Storage Media Encryption for Disk
Intelligence  VMpath– virtual-machine-aware path analytics and
trending for SANs


Solutions Differentiation

Messaging ERP Virtual
On VBLOCK Desktop

Application
Collaboration Development
More
predictable
design
… and Simplified Lifecycle Management!
envelope
4

Virtual Desktop Infrastructure


Challenges Associated with Private Cloud
At the desktop In the infrastructure

• Windows 7 is here, we need to be prepared for it  For every $1 spend on hardware, we spend
$3 to manage it
• We spend too much time on desktop support
 We want to deploy VDI in different workgroups
calls
 We don’t have several months for POCs,
• Managing diverse end point devices is we need VDI now
overwhelming & expensive
 It is too difficult to manage the multiple vendors
• We spent too much time recovering in a VDI solution
lost data from stolen laptops  We need better security for our desktops
• We are constantly patching and upgrading and our datacenter
applications & OS images  We do not know how to architect a VDI solution
• It is difficult to respond quickly to a  We do not know the real total cost of the
mobile & international workforce solution


Emerging Customer Use Cases for VDI

Windows 7 Migration Business Process Outsourcing Remote Office/Branch Office

 Reduce migration costs  Reduce costs by managing desktop  Reduce costs by managing desktops
 Minimize application incompatibility applications and users centrally and users centrally
 Extend life of existing  Centrally control sensitive data  Centrally control sensitive data
desktop software  Streamline desktop and  Streamline desktop and
application deployment application deployment

Mobile Users Contractors/EOIT/BYOPC Business Continuity/Disaster Recovery

 Enable desktop access regardless of  Deploy and manage a desktop image  Support end-users working
network connection on employee owned assets from remote locations
 Extend security and control of offline  Centrally control desktops and data  Ensure desktops are
users  Separation between corporate and available 24 x 7
 Leverage local device resources personal desktop  Quickly provision new desktops


SIMPLIFIES OPERATIONAL COMPLEXITY
• Without Vblock™ FastPath With Vblock™ FastPath

Over 40 complex interdependent steps. Two steps and you are good to go.


Vblock™ Fastpath VDI
• Top to bottom—a faster, cheaper, better solution for the enterprise

Enterprise-class, Automation Facilitates Support: Simple,
Price Transparency Seamless, Smart
1000s of Users Rapid Deployment


Vblock™ Fastpath VDI
• Top to bottom—a faster, cheaper, better solution for the enterprise

“Since the RSA breach, EMC’s engineering
team now uses VDI to control access and
data protection to corporate secrets”

Enterprise-class, Automation Facilitates Support: Simple,
Price Transparency Seamless, Smart
1000s of Users Rapid Deployment


CLOUD
TRANSFORMS IT

BIG DATA
TRANSFORMS BUSINESS


THE JOURNEY TO BIG DATA

1 2 3
All Data Data Science Real Time Decisions
Faster Answers Collaboration New Applications
Elastic & Scalable Self-Service Data Monetization

Big Data Enabled Apps
Agile Process & Tools

AnalyticsEngines
Analytic Engines Analytic Productivity Platform

Cloud Infrastructure
Big Data Infrastructure Agile Analytics Predictive Enterprise
Technology Focus People & Productivity Focus Application Focus


THE BIG DATA STACK

1 2 3
All Data Data Science Real Time Decisions
Predictions Built-In
Faster Answers Collaboration New Applications
Elastic & Scalable Self-Service Data Monetization
Data At The Point Of Decision
Scale Big Data Insights Big Data Enabled Apps
Self-Service Agile Process & Tools
Iterative, Agile
AnalyticsEngines
Analytic Engines Analytic Productivity Platform
Transparent, Real-time Collaboration
Structured & Unstructured Data
Cloud Infrastructure
Analyze Petabytes Of Current Data
Big Data Infrastructure Agile Analytics Predictive Enterprise
Virtual, Scale Out Architecture
Technology Focus People & Productivity Focus Application Focus


THE ANSWER
MACHINE
DATA IN. DECISIONS OUT.
Greenplum
Data Computing Appliance


The Cisco/Greenplum Offering

The Customer Value:
•A new certified platform offering for Greenplum Database
• Store over 200 TB in one rack on enterprise-class SAS drives
• Leverages latest Intel x86 processor technology and scale-out MPP
principles, achieving highest ROI in analytics possible
• Flexible configurations:
• From minimum (2 master/2 segment servers) to many racks as
needed
• From Terabytes to Petabytes
• Unified hardware management for data & control plane


Price/Performance Advantage
IBM
GP/Cisco Oracle
Full rack Netezza
Solution Exadata
P-12

96
192 64
Cores Intel E54xx
Intel 56xx Intel E55xx
+ FPGA

Scan 24 GB/sec 21 GB/sec 10 GB/sec

Capacity (Raw Usable) 52 TB 28 TB 32 TB

Capacity
209 TB 112 TB 120 TB
(w/Compression)

Sample HW List Price $905K $1.65M $1.44M


Summary
•IT has entered the age of transformation


Summary
•Cloud accelerates the value to business


Summary
•Partner with the right organizations
•Solution driven
•Futuristic
•Financially sound


Summary
•Solution driven
•Futuristic
•Security is a important piece of the solution
•Information based, not Perimeter


Summary
•Solution driven
•Futuristic
•Ensure you have a foundation for success


THANK YOU!

mike.sharun@emc.com

#CiscoPlusCA

Thank you for attending the Cisco Plus Canada conference.

Follow @CiscoCanada and join the #CiscoPlusCA conversation
Access today’s presentations at cisco.com/ca/plus


Partnership for the Private Cloud

Recommended

Recommended

More Related Content

What's hot

What's hot (18)

Viewers also liked

Viewers also liked (16)

Similar to Partnership for the Private Cloud

Similar to Partnership for the Private Cloud (20)

More from Cisco Canada

More from Cisco Canada (20)

Recently uploaded

Recently uploaded (20)

Partnership for the Private Cloud