The complete presentation of global findings from Cisco's research and surveys on the financial impact of BYOD (Bring Your Own Device). Request your custom BYOD assessment today: http://cs.co/BYOD-contactme

1. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 1
Horizons
Cisco IBSG
The Financial Impact of BYOD
A Model of BYOD’s Benefits to
Global Companies
May 2013

2. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 2
IBSG Horizons BYOD Study Waves:
Global State of BYOD and Its Implications
Current Wave
• September 2012
• 4,892 IT leaders
• Midsize + enterprise
• 8 countries + U.S.
(original survey
+ 312 midsize)
IBSG
Horizons:
BYOD
Global Trends
• May 2013
• Financial impact of
BYOD on companies
• Maximizing ROI of
BYOD
• 6 countries
IBSG
Horizons:
BYOD
Financial Impact
• June 2012
• 600 IT leaders
• U.S. enterprises
IBSG
Horizons:
BYOD
U.S. Trends
Source: Cisco IBSG, 2013

3. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 3
Financial
Model
Primary
Research
IBSG Horizons BYOD Financial Impact:
Assessment of Typical Firm
BYOD
Financial
Impact
Cisco’s
BYOD
Experience
Extensive
Literature
Review

4. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 4
HorizonsCisco IBSG
Overview of Primary Research Scope
2,415 18
Mobile Users Industries
Source: Cisco IBSG, 2013
 Exploration of BYOD benefits from the perspective of mobile users:
white-collar employees who use a smartphone, tablet, or laptop for
work at least sometimes
 400 surveys in each country: U.S., U.K., Germany, India, China, Brazil
 73% enterprise (1,000+ employees), 27% midsize (500-999
employees)
 29% executives, 71% knowledge workers (47% midlevel managers
and professionals, 24% other individual contributors)

5. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 5
HorizonsCisco IBSG
BYOD Devices To Double by 2016
405
Million
Total expected number of BYOD
devices in all 6 countries by 2016,
growing from 198 million in 2013
105%
Total growth in number of BYOD
devices (27% CAGR), 2013-2016
1.3
BYOD devices per mobile employee
by 2016 (1.2 today).
Sources: EIU, 2013; Strategy Analytics, 2012; Cisco IBSG, 2013

6. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 6
63
71
32
12 11 8
166
108
76
25
18 12
China U.S. India Brazil Germany U.K.
0
25
50
75
100
125
150
175
2013 2016
HorizonsCisco IBSG
Strong BYOD Growth Everywhere, but
China, U.S., India Are Biggest Markets
Sources: EIU, Strategy Analytics, Cisco IBSG, 2013
Estimated BYOD Devices in Global Workplaces,
2013-2016 (in Millions)
CAGR 38% 15% 33% 25% 18% 15%
Millions
6-Country Total:
• 198 million BYOD devices (2013)
• 405 million BYOD devices (2016)
• 105% growth (27% CAGR)

7. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 7
HorizonsCisco IBSG
Employees Are Bringing Multiple Devices,
and Paying To Do So
1.7
Average number of personally owned
devices used by each surveyed
BYOD employee
$965
Average out-of-pocket spending per
BYOD employee on personal mobile
devices used for work
Source: Cisco IBSG, 2013 N=1,679 BYOD respondents
$734
Average annual data plan spending
for BYOD employees who use the
plan at least partially for work

8. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 8
BYOD Devices: Smartphone Leads, but
Tablets Are Closing the Gap
Source: Cisco IBSG, 2013
Average # of
BYOD Devices
N=1,679 BYOD respondents
Percentage of BYOD Employees
Bringing Mobile Devices to Work
1.7 1.8 1.6 1.7 1.7 1.8 1.8
37% 40%
33%
41%
32% 34%
43%
81% 81%
72%
82% 82%
90%
79%
56%
60%
54%
49%
53%
59% 61%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total U.S. U.K. Germany India China Brazil
Laptop Smartphone Tablet

9. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 9
N=1,658 BYOD respondents who knew their device spend; N=1,620 BYOD respondents who knew their data plan spend
Recognizing the Value: Employees Are
Paying To “BYOD”
Source: Cisco IBSG, 2013
$965
$809
$901
$972
$823
$1,172
$1,099
$734
$1,234
$770
$909
$346
$447
$752
0
200
400
600
800
1000
1200
1400
Total U.S. U.K. Germany India China Brazil
Device spend (total) Data plan spend (per year)
Average Out-of-Pocket Spending to Date per BYOD User
on Devices, Yearly Spend on Data Plans (USD)

10. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 10
Why They BYOD: Efficiency, Flexibility,
and Initiative
HorizonsCisco IBSG
#2
Want to combine work and personal
activities or access personal
applications
#3 Need device for work, but company does
not provide it
#1 Can get more done with my own device
Source: Cisco IBSG, 2013 N=1,679 BYOD respondents

11. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 11
45%
47%
25%
24%
22%
19%
13%
56%
46%
23%
23%
22%
18%
14%
46%
44%
29%
26%
22%
20%
14%
N=624 laptop BYODers
BYOD Devices Allow Employees To Do
More, Merge Work and Personal Tasks
Source: Cisco IBSG, 2013
Reasons BYOD Employees Bring Their Own Devices
(Percentage of Respondents)
N=1,361 smartphone BYODers N=943 tablet BYODers
Get more work done on own device
Combine work and personal lives
Need it, but it is not provided
Prefer the interface / OS
Want to avoid restrictions / scrutiny
Corporate devices lack functionality
Company provides device, but want to use my own
Laptop Smartphone Tablet

12. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 12
BYOD Makes Employees More Productive
and Innovative
HorizonsCisco IBSG
81
Minutes per week saved in U.S.—
highest of all countries surveyed
(37-minute average)
53%
Have raised work productivity
through innovative work practices
enabled by their devices
36%
Save at least two hours per week
by using personal mobile devices
at work
Source: Cisco IBSG, 2013 N=1,663 BYOD respondents

13. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 13
BYOD Enables Efficiency and Innovation,
but Gains Are Uneven Across Countries
Net employee time gained
per week: 37 minutes
Source: Cisco IBSG, 2013 N=1,679 BYOD respondents
37 min. 81 min. 51 min. 4 min. 35 min. 17 min. 34 min.
23 25 24
12
23 24
29
17 16 14
4
17 19
28
8
23
15
1 1 3
75
9
3 1 1
5
9
3
14
4
-2
8
2
-9
-6
2 0
-3 -5
-13 -14-13
-8 -9 -10 -11
-23
-16
-30
-20
-10
0
10
20
30
40
Total U.S. U.K. Germany India China Brazil
Improved efficiency New ways of working Additional availability Better collaboration
Reduced administration Downtime More distractions
Minutesperweek

14. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 14
HorizonsCisco IBSG
Only 30% of Mobile Users Prefer
Corporate Devices
60% Use a corporate device because they
must**
30% Would prefer to work in a corporate-
provisioned environment*
Source: Cisco IBSG, 2013 *N = 2,415 respondents; **N = 736 corporate users
51%
Use a corporate device for better
network access **
$2,200
Value placed on having a workplace
with a preferred mobile policy

15. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 15
Strong Preference for BYOD in Most
Places, Especially in Asia
Source: Cisco IBSG, 2013
Percentage of Respondents
49%
44%
41%
32%
63%
66%
46%
30%
32% 32%
37%
28%
16%
38%
21%
24%
27%
31%
10%
18%
16%
0%
10%
20%
30%
40%
50%
60%
70%
Total U.S. U.K. Germany India China Brazil
Prefer BYOD Prefer corporate provisioning No preference
N=2,415 all respondents

16. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 16
41%
35%
34%
31%
30%
19%
19%
16%
Company requires company-issued devices
Better access to company network
Better access to IT support
Better access to company applications
Better access to company collaboration tools
Cheaper to use company device
Better, faster device than I would get on my own
Allowed to use company device for personal use
34%
33%
34%
38%
31%
23%
26%
15%
40%
28%
31%
27%
26%
29%
20%
18%
Why Employees Use Company-Issued
Devices Instead of Their Own
Source: Cisco IBSG, 2013
Percentage of Corporate Employees Who Use One or More
Company-Issued Devices for the Following Reasons
N=707 corporate
laptop users
N=628 corporate
smartphone users
N=440 corporate
tablet users
Laptop Smartphone Tablet

17. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 17
Executives Are Driving Most of Current
BYOD Productivity Gains
Source: Cisco IBSG, 2013
3X
Factor by which the average BYOD
executive’s productivity gain
exceeds that of the average
knowledge worker (76 vs. 23
minutes)
61%
Executives with access to corporate
mobile apps, compared with 41% of
BYOD knowledge workers

18. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 18
Executive BYOD Productivity Gains Are
Three Times Those of Knowledge Workers
Productivity Gains for BYOD Executives and Knowledge Workers,
in Minutes per Week
Source: Cisco IBSG, 2013 N=1,663 BYOD respondents
76
99
84
62
18
101
82
23
73
33
-18
37
2
16
-40
-20
0
20
40
60
80
100
120
Total U.S. U.K. Germany India China Brazil
Executives Knowledge workers

19. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 19
IT Is Provisioning Executives; Provisioning of
Knowledge Workers Is Less Frequent
73%
65%
72%
62%
61%
43%
65%
50%
61%
50%
41%
32%
Corporate email and calendering
Corporate collaboration applications
Corporate office productivity applications
Corporate security applications
Company-specific mobile "apps"
Applications I bring to work
Executive Knowledge worker
Applications Permitted on Employee-Owned Devices
Source: Cisco IBSG, 2013 N=2,415 respondents

20. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 20
Reactive, Not Strategic: Most Companies
Have Implemented BYOD on Ad-Hoc Basis
Reactive Strategic
 Basic BYOD
enabled “as
demanded”
 Policies of
pushback and
containment
 Partial productivity
gains
 Comprehensive
BYOD viewed as
strategic advantage
 Employees informed
and encouraged to
work their way
 Fuller productivity
gains
vs.
Source: Cisco IBSG, 2013

21. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 21
HorizonsCisco IBSG
Getting Strategic: The “Comprehensive
BYOD” Concept
Source: Cisco IBSG, 2013
Comprehensive BYOD includes:
 Ability to monitor and remotely “wipe” corporate data
 Automatic enforcement of corporate access and usage policies
 Dual persona and device configuration
 Ability to move between networks seamlessly and securely
 Ability for users to log in using multiple devices simultaneously
 Corporate collaboration tools that work on all end-user devices
 Simple and user-friendly authentication for all device types
and brands
 Secure access to corporate network through wired, Wi-Fi,
remote, and mobile means

22. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 22
Nearly Three-Quarters of BYOD
Respondents Have Only Basic BYOD
74%
61%
77% 75% 72% 74%
83%
26%
39%
23% 25% 28% 26%
17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total U.S. U.K. Germany India China Brazil
Basic BYOD Comprehensive BYOD
N=1,679 BYOD respondents
Percentage of Respondents Who Have Basic and
Comprehensive BYOD
Source: Cisco IBSG, 2013

23. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 23
For Many, BYOD Is Harder than Expected,
but Leaders Are Seeing Cost Benefits
Source: Cisco IBSG, 2013 N=135 IT decision makers, U.S. firms only.
0
5
10
15
20
25
30
35
TCO Savings IT Leaders Expect,
by BYOD Maturity Level
1-2 3-5 6-8
PercentsavingsonTCO
BYOD maturity level (# of capabilities)
High hopes
Reality check
Operational
efficiency

24. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 24
Overview of Financial Model and Analysis
Survey
Results
Financial Analysis
Company Has
Basic BYOD
Company Has
Comprehensive BYOD
Company Has
No BYOD
Survey
• 29% executives
• 71% knowledge workers
• 70% BYOD
• 30% non-BYOD
Typical Enterprise
• 10,000 employees
• 5% executives
• 50% knowledge workers
• 45% other
18% of respondents
12% of respondents
70% of respondents
Key Metric:
Annual value created per mobile employee
(= value per BYOD user x BYOD adoption
among mobile employees)
Source: Cisco IBSG, 2013

25. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 25
$350
$1,650
Basic BYOD Comprehensive BYOD
HorizonsCisco IBSG
Room for Improvement: Typical BYOD
Implementation Only 21% Along “Value Journey”
Source: Cisco IBSG, 2013
$1,300 still
on the table
Annual Value per Mobile Employee Derived from
Basic and Comprehensive BYOD Programs

26. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 26
HorizonsCisco IBSG
Comprehensive Improvement: Big Gains,
No Matter What the Starting Point
Source: Cisco IBSG, 2013
Annual Value per Mobile Employee Derived from
Basic and Comprehensive BYOD Programs
350
950
400
0
400
100
300
1,650
3,150
2,250
950 1,050 900
1,600
0%
20%
40%
60%
80%
100%
AVERAGE U.S. U.K. Germany India China Brazil
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Value per mobile employee of "Basic BYOD"
Value per mobile employee of "Comprehensive BYOD"
Progress along the value journey (value of Basic BYOD / value of Comprehensive BYOD)
Progress
along the
value journeyU.S. $
Note: Numbers have been rounded to the nearest $50.

27. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 27
Migrating to Comprehensive BYOD:
Where the Gains Are
Source: Cisco IBSG, 2013
$1,300 of Annual Value per Mobile Employee
Impact of Moving from Basic to Comprehensive BYOD
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
Basic BYOD Corporate
Migrations
Current
BYODers
New Users* Cost Savings Investments Comprehensive
BYOD
$/mobileemployee/year
Start and end states Positive impact Negative impact
*“New Users” refers to non-mobile employees going mobile for the first time due to BYOD

28. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 28
Migrating to a Comprehensive BYOD
Strategy Yields Significant Gains
Source: Cisco IBSG, 2013
$/mobileemployee/year
359
943
392 425
125
277
111
127
111
129
88
100
113
204
407
388
167
70
38
151
115
175
206
96
49
54
109
970
1,605
1,226
690
544
709
1,048
$1,656
$3,156
$2,219
$956
$1,189
$925
$1,588
AVERAGE U.S. U.K. Germany India China Brazil
-86
6
-100 -110
Impact of Moving from Basic to Comprehensive BYOD
-103 -101 -104 -119
Comprehensive BYOD
Current BYOD users
New users
Corporate migrations
Cost Savings
Basic BYOD
Investments
Note: Exact figures. In other slides, value of BYOD is rounded to the nearest $50.

29. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 29
37%
19%
26%
4% 14%
Typical Cost Distribution of Upgrade to Comprehensive BYOD
Policy &
Security:
Support &
Training
Comprehensive Investment Portfolio:
Software, Operations, and Policy/Security
Actual
investments
needed will
vary
according
to current
network
capabilities
Source: Cisco IBSG, 2013
Software:
Telecoms:
Network &
Operations:

30. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 30
Comprehensive BYOD Pays for Itself,
Apart from Productivity Improvements
50 52 51
61
40 45 53
45
57
46
54
32
39
44
16
17
14
14
16
17
16
103
101
104
119
86
100
110
8
26
7 9 2 1 2
0
20
40
60
80
100
120
140
AVERAGE U.S. U.K. Germany India China Brazil
US$/mobileemployee/year
Hard Cost Savings and Investments from
Basic to Comprehensive BYOD
Hardware / software cost saving
Support cost saving
Net direct benefits
Telecoms cost saving
Costs

31. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 31
22%
15%
22% 24% 20%
28% 23%
13%
12%
14% 7% 15%
11% 19%
13%
13%
12%
10%
13%
11%
19%8%
7%
1%
4%
14% 11%
8%
13%
14% 14% 16%
11% 11%
10%
17%
17% 19% 17%
17% 16%
18%
14%
22% 18% 22%
9% 12%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ShareoftotalComprehensiveBYODbenefits
Productivity Value Realized as Companies Move
from Basic to Comprehensive BYOD
New ways of working
Collaboration
Efficiency
Distractions
Administration
Downtime
Availability
HorizonsCisco IBSG
Developed Economies and Emerging
Markets Benefit in Different Ways
Source: Cisco IBSG, 2013
Innovation
benefits
Reduced
barriers to
productivity
While “new ways of working” plays a big role in the U.S., U.K., and Germany,
the most value for Emerging Markets comes from more basic benefits

32. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 32
HorizonsCisco IBSG
88%
Percentage of productivity gains that
will come from knowledge workers
in a typical firm
90
Minutes of expected productivity gain per
week by knowledge workers by moving
from Basic to Comprehensive BYOD,
versus 41 for executives
Knowledge Workers Gain Most from
Comprehensive BYOD
Source: Cisco IBSG, 2013 N=1,663 BYOD respondents

33. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 33
Comprehensive BYOD: Improved
Efficiency, Innovation, Availability
Source: Cisco IBSG, 2013 N=1,663 BYOD respondents
Minutes/week
18
108
59
184
23
115
-24
62
51
119
-6
79
4
89
-100
-50
0
50
100
150
200
Basic Comp. Basic Comp. Basic Comp. Basic Comp. Basic Comp. Basic Comp. Basic Comp.
AVERAGE U.S. U.K. Germany India China Brazil
Productivity Impact Sources for Knowledge Workers in
Basic and Comprehensive BYOD
Efficiency New ways of working Availability Collaboration Administration Downtime Distractions Total

34. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 34
“BYO-Laptop” Needs To Be Core Part of
Comprehensive BYOD Strategy
HorizonsCisco IBSG
37%
Percentage of BYOD employees
who bring their own laptop
Source: Cisco IBSG, 2013
$750
Expected annual value per
employee from “BYO-laptop”
component of Comprehensive
BYOD strategy

35. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 35
750
1,350
1,100
250
650
350
700
1,650
3,150
2,250
950 1,050
900
1,600
0
500
1000
1500
2000
2500
3000
3500
AVERAGE U.S. U.K. Germany India China Brazil
Value of BYO-Laptop in Comprehensive BYOD
BYO-Laptop Value (None Comprehensive BYOD)
Total Comprehensive BYOD Value
HorizonsCisco IBSG
“BYO-Laptop” Is Important Component
of BYOD Strategy GloballyUS$/employee/year
Source: Cisco IBSG, 2013

36. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 36
IBSG Horizons “Economics of BYOD”
Study: Top Findings
 Employees are just getting started bringing their own devices to work.
By 2016, nearly a half-billion BYOD devices will be in use in across the six
countries surveyed.
 Less than one-third of respondents prefer corporate devices. Forty-nine
percent chose a fully self-provisioned work environment.
 Mobile users are willing to invest in BYOD. BYOD users have spent an
average of $965 on BYOD devices, plus $734 annually on voice and data
plans used at least in part for work.
 BYOD is delivering productivity gains around the world. Even with the
limitations of current BYOD deployments, employees save an average of 37
minutes per week of productive work time—but gains are uneven across
countries.
 Most companies have been reactive, rather than strategic, in enabling
BYOD, reacting to employee demands with a patchwork of BYOD.
Source: Cisco IBSG, 2013

37. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 37
IBSG Horizons “Economics of BYOD”
Study: Top Findings
 Companies can gain an additional $1,300 annually per mobile user as they
move from Basic to Comprehensive BYOD.
 Moving from Basic to Comprehensive BYOD sparks employee-led
innovation in developed countries, and reduces productivity losses in
emerging markets.
 Comprehensive BYOD pays for itself. Hard-cost savings are posted in
hardware, service, and telecom.
 More choice, better network access could convert corporate device
users to BYOD. 36% of corporate device users would rather BYOD. The top
reasons corporate users do not BYOD already is that they are not permitted to
do so (51%) and because of limited network access and support for BYOD
devices (49%).
 “BYO-Laptop” should be a core part of a Comprehensive BYOD strategy.
IBSG estimates that laptops contribute nearly half of the estimated $1,650 of
potential value per mobile user.
Source: Cisco IBSG, 2013

38. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 38
Call to Action
Source: Cisco IBSG, 2013
Develop a strategic,
comprehensive BYOD approach
Encourage experimentation
and best-practice sharing
Employee empowerment requires
high information security
Develop new policies and
approaches (cloud, virtualization)
Secure an executive sponsor
from outside the IT organization
BYOD is all about productivity
gains and the future of work
BYOD suggests that technology
adoption can be reimagined
Basic BYOD is just the beginning
of the real opportunity
BYOD can enable hard-cost
savings
Use BYOD as a trigger to rethink
entitlement, support approaches

39. HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 39
Horizons
Cisco IBSG
For More Information…
Jeff Loucks
jeloucks@cisco.com
Richard Medcalf
rmedcalf@cisco.com
Lauren Buckalew
labuckal@cisco.com
Fabio Faria
ffaria@cisco.com
…Contact Cisco’s Internet Business Solutions Group