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HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 1
Horizons
Cisco IBSG
The Financial Impact of BYOD
A Model of BYOD’s Benefits to
Global Companies
May 2013
HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 2
Financial
Model
Primary
Research
IBSG Horizons BYOD Financial Impact:
Study Methodology
BYOD
Financial
Impact
Cisco’s
BYOD
Experience
Extensive
Literature
Review
• 2,415 mobile users
• 18 industries
• 6 countries:
U.S, U.K., Germany,
China, India, Brazil
HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 3
HorizonsCisco IBSG
Strong BYOD Growth Everywhere; China,
U.S., India Are Biggest Markets
405
Million
Total expected number of BYOD
devices in all 6 countries by
2016, growing from 198 million in
2013
1.3 BYOD devices per mobile employee
by 2016 (1.2 today).
Sources: EIU, 2013; Strategy Analytics, 2012; Cisco IBSG, 2013
BYOD devices in China by 2016,
outstripping U.S. (108 million) and
India (76 million)
166
Million
HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 4
HorizonsCisco IBSG
Employees Are Bringing Multiple Devices,
and Paying To Do So
81%
Percentage of “BYOD-ers” who use
smartphones; 56% use tablets, and
37% use their own laptops
$965
Average out-of-pocket spending per
BYOD employee on personal mobile
devices used for work
Source: Cisco IBSG, 2013 N=1,679 BYOD respondents
$734
Average annual data plan spending
for BYOD employees who use the
plan at least partially for work
HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 5
Why They BYOD: Efficiency, Flexibility,
and Initiative
HorizonsCisco IBSG
#2
Want to combine work and personal
activities or access personal
applications
#3 Need device for work, but company does
not provide it
#1 Can get more done with my own device
Source: Cisco IBSG, 2013 N=1,679 BYOD respondents
HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 6
BYOD Enables Efficiency and Innovation,
but Gains Are Uneven Across Countries
Net employee time gained
per week: 37 minutes
Source: Cisco IBSG, 2013 N=1,679 BYOD respondents
37 min. 81 min. 51 min. 4 min. 35 min. 17 min. 34 min.
23 25 24
12
23 24
29
17 16 14
4
17 19
28
8
23
15
1 1 3
75
9
3 1 1
5
9
3
14
4
-2
8
2
-9
-6
2 0
-3 -5
-13 -14-13
-8 -9 -10 -11
-23
-16
-30
-20
-10
0
10
20
30
40
Total U.S. U.K. Germany India China Brazil
Improved efficiency New ways of working Additional availability Better collaboration
Reduced administration Downtime More distractions
Minutesperweek
HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 7
Reactive, Not Strategic: Most Companies
Have Implemented BYOD on Ad-Hoc Basis
Reactive Strategic
 Basic BYOD
enabled “as
demanded”
 Policies of
pushbackand
containment
 Partial productivity
gains
 Comprehensive
BYOD viewed as
strategic advantage
 Employees informed
and encouraged to
work their way
 Fuller productivity
gains
vs.
Source: Cisco IBSG, 2013
HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 8
HorizonsCisco IBSG
Getting Strategic: The “Comprehensive
BYOD” Concept
Source: Cisco IBSG, 2013
Comprehensive BYOD includes:
 Ability to monitor and remotely “wipe” corporate data
 Automatic enforcement of corporate access and usage policies
 Dual persona and device configuration
 Ability to move between networks seamlessly and securely
 Ability for users to log in using multiple devices simultaneously
 Corporate collaboration tools that work on all end-user devices
 Simple and user-friendly authentication for all device types
and brands
 Secure access to corporate network through
wired, Wi-Fi, remote, and mobile means
HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 9
HorizonsCisco IBSG
Comprehensive Improvement: Big
Gains, No Matter What the Starting Point
Source: Cisco IBSG, 2013
Annual Value per Mobile Employee Derived from
Basic and Comprehensive BYOD Programs
350
950
400
0
400
100
300
1,650
3,150
2,250
950 1,050 900
1,600
0%
20%
40%
60%
80%
100%
AVERAGE U.S. U.K. Germany India China Brazil
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Value per mobile employee of "Basic BYOD"
Value per mobile employee of "Comprehensive BYOD"
Progress along the value journey (value of Basic BYOD / value of Comprehensive BYOD)
Progress
along the
value journeyU.S. $
Note: Numbers have been rounded to the nearest $50.
HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 10
Migrating to Comprehensive BYOD:
Where the Gains Are
Source: Cisco IBSG, 2013
$1,300 of Annual Value per Mobile Employee
Impact of Moving from Basic to Comprehensive BYOD
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Basic BYOD Corporate
Migrations
Current
BYODers
New Users* Cost Savings Investments Comprehensive
BYOD
$/mobileemployee/year
Start and end states Positive impact Negative impact
*“New Users” refers to non-mobile employees going mobile for the first time due to BYOD
HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 11
22%
15%
22% 24% 20%
28% 23%
13%
12%
14% 7% 15%
11% 19%
13%
13%
12%
10%
13%
11%
19%8%
7%
1%
4%
14% 11%
8%
13%
14% 14% 16%
11% 11%
10%
17%
17% 19% 17%
17% 16%
18%
14%
22% 18% 22%
9% 12%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ShareoftotalComprehensiveBYODbenefits
Productivity Value Realized as Companies Move
from Basic to Comprehensive BYOD
New ways of working
Collaboration
Efficiency
Distractions
Administration
Downtime
Availability
HorizonsCisco IBSG
Developed Economies and Emerging
Markets Benefit in Different Ways
Source: Cisco IBSG, 2013
Innovation
benefits
Reduced
barriers to
productivity
While “new ways of working” plays a big role in the U.S., U.K., and Germany,
the most value for Emerging Markets comes from more basic benefits
HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 12
Comprehensive BYOD Pays for
Itself, Apart from Productivity
Improvements
50 52 51 61
40 45 53
45
57
46
54
32
39
44
16
17
14
14
16
17
16
103
101
104
119
86
100
110
8
26
7 9 2 1 2
0
20
40
60
80
100
120
140
US$/mobileemployee/year
Hard Cost Savings and Investments from
Basic to Comprehensive BYOD
Hardware / software cost saving
Support cost saving
Net direct benefits
Telecoms cost saving
Costs
HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 13
IBSG Horizons “Economics of BYOD”
Study: Top Findings
 Employees are just getting started bringing their own devices to
work
 Mobile users are willing to invest significantly in BYOD
 BYOD is already delivering productivity gains around the world
 Most companies have been reactive, rather than strategic, in
enabling BYOD
 Companies can gain an additional $1,300 annually per mobile user
as they move from Basic to Comprehensive BYOD
 Moving from Basic to Comprehensive BYODsparks employee-led
innovation in developed countries, and reduces productivity
losses in emerging markets
 Comprehensive BYODpays for itself
Source: Cisco IBSG, 2013
HorizonsCisco IBSG
Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 14
Horizons
Cisco IBSG
For More Information…
Jeff Loucks
jeloucks@cisco.com
http://cs.co/BYOD-Economics
Lauren Buckalew
labuckal@cisco.com
Fabio Faria
ffaria@cisco.com
…Request a BYOD custom assessment
…Download all BYOD documents
Richard Medcalf
rmedcalf@cisco.com
http://cs.co/BYOD-contactme

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Economic Analysis: BYOD Creates Value for Global Companies

  • 1. HorizonsCisco IBSG Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 1 Horizons Cisco IBSG The Financial Impact of BYOD A Model of BYOD’s Benefits to Global Companies May 2013
  • 2. HorizonsCisco IBSG Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 2 Financial Model Primary Research IBSG Horizons BYOD Financial Impact: Study Methodology BYOD Financial Impact Cisco’s BYOD Experience Extensive Literature Review • 2,415 mobile users • 18 industries • 6 countries: U.S, U.K., Germany, China, India, Brazil
  • 3. HorizonsCisco IBSG Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 3 HorizonsCisco IBSG Strong BYOD Growth Everywhere; China, U.S., India Are Biggest Markets 405 Million Total expected number of BYOD devices in all 6 countries by 2016, growing from 198 million in 2013 1.3 BYOD devices per mobile employee by 2016 (1.2 today). Sources: EIU, 2013; Strategy Analytics, 2012; Cisco IBSG, 2013 BYOD devices in China by 2016, outstripping U.S. (108 million) and India (76 million) 166 Million
  • 4. HorizonsCisco IBSG Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 4 HorizonsCisco IBSG Employees Are Bringing Multiple Devices, and Paying To Do So 81% Percentage of “BYOD-ers” who use smartphones; 56% use tablets, and 37% use their own laptops $965 Average out-of-pocket spending per BYOD employee on personal mobile devices used for work Source: Cisco IBSG, 2013 N=1,679 BYOD respondents $734 Average annual data plan spending for BYOD employees who use the plan at least partially for work
  • 5. HorizonsCisco IBSG Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 5 Why They BYOD: Efficiency, Flexibility, and Initiative HorizonsCisco IBSG #2 Want to combine work and personal activities or access personal applications #3 Need device for work, but company does not provide it #1 Can get more done with my own device Source: Cisco IBSG, 2013 N=1,679 BYOD respondents
  • 6. HorizonsCisco IBSG Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 6 BYOD Enables Efficiency and Innovation, but Gains Are Uneven Across Countries Net employee time gained per week: 37 minutes Source: Cisco IBSG, 2013 N=1,679 BYOD respondents 37 min. 81 min. 51 min. 4 min. 35 min. 17 min. 34 min. 23 25 24 12 23 24 29 17 16 14 4 17 19 28 8 23 15 1 1 3 75 9 3 1 1 5 9 3 14 4 -2 8 2 -9 -6 2 0 -3 -5 -13 -14-13 -8 -9 -10 -11 -23 -16 -30 -20 -10 0 10 20 30 40 Total U.S. U.K. Germany India China Brazil Improved efficiency New ways of working Additional availability Better collaboration Reduced administration Downtime More distractions Minutesperweek
  • 7. HorizonsCisco IBSG Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 7 Reactive, Not Strategic: Most Companies Have Implemented BYOD on Ad-Hoc Basis Reactive Strategic  Basic BYOD enabled “as demanded”  Policies of pushbackand containment  Partial productivity gains  Comprehensive BYOD viewed as strategic advantage  Employees informed and encouraged to work their way  Fuller productivity gains vs. Source: Cisco IBSG, 2013
  • 8. HorizonsCisco IBSG Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 8 HorizonsCisco IBSG Getting Strategic: The “Comprehensive BYOD” Concept Source: Cisco IBSG, 2013 Comprehensive BYOD includes:  Ability to monitor and remotely “wipe” corporate data  Automatic enforcement of corporate access and usage policies  Dual persona and device configuration  Ability to move between networks seamlessly and securely  Ability for users to log in using multiple devices simultaneously  Corporate collaboration tools that work on all end-user devices  Simple and user-friendly authentication for all device types and brands  Secure access to corporate network through wired, Wi-Fi, remote, and mobile means
  • 9. HorizonsCisco IBSG Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 9 HorizonsCisco IBSG Comprehensive Improvement: Big Gains, No Matter What the Starting Point Source: Cisco IBSG, 2013 Annual Value per Mobile Employee Derived from Basic and Comprehensive BYOD Programs 350 950 400 0 400 100 300 1,650 3,150 2,250 950 1,050 900 1,600 0% 20% 40% 60% 80% 100% AVERAGE U.S. U.K. Germany India China Brazil 0 500 1,000 1,500 2,000 2,500 3,000 3,500 Value per mobile employee of "Basic BYOD" Value per mobile employee of "Comprehensive BYOD" Progress along the value journey (value of Basic BYOD / value of Comprehensive BYOD) Progress along the value journeyU.S. $ Note: Numbers have been rounded to the nearest $50.
  • 10. HorizonsCisco IBSG Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 10 Migrating to Comprehensive BYOD: Where the Gains Are Source: Cisco IBSG, 2013 $1,300 of Annual Value per Mobile Employee Impact of Moving from Basic to Comprehensive BYOD 0 200 400 600 800 1000 1200 1400 1600 1800 2000 Basic BYOD Corporate Migrations Current BYODers New Users* Cost Savings Investments Comprehensive BYOD $/mobileemployee/year Start and end states Positive impact Negative impact *“New Users” refers to non-mobile employees going mobile for the first time due to BYOD
  • 11. HorizonsCisco IBSG Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 11 22% 15% 22% 24% 20% 28% 23% 13% 12% 14% 7% 15% 11% 19% 13% 13% 12% 10% 13% 11% 19%8% 7% 1% 4% 14% 11% 8% 13% 14% 14% 16% 11% 11% 10% 17% 17% 19% 17% 17% 16% 18% 14% 22% 18% 22% 9% 12% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ShareoftotalComprehensiveBYODbenefits Productivity Value Realized as Companies Move from Basic to Comprehensive BYOD New ways of working Collaboration Efficiency Distractions Administration Downtime Availability HorizonsCisco IBSG Developed Economies and Emerging Markets Benefit in Different Ways Source: Cisco IBSG, 2013 Innovation benefits Reduced barriers to productivity While “new ways of working” plays a big role in the U.S., U.K., and Germany, the most value for Emerging Markets comes from more basic benefits
  • 12. HorizonsCisco IBSG Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 12 Comprehensive BYOD Pays for Itself, Apart from Productivity Improvements 50 52 51 61 40 45 53 45 57 46 54 32 39 44 16 17 14 14 16 17 16 103 101 104 119 86 100 110 8 26 7 9 2 1 2 0 20 40 60 80 100 120 140 US$/mobileemployee/year Hard Cost Savings and Investments from Basic to Comprehensive BYOD Hardware / software cost saving Support cost saving Net direct benefits Telecoms cost saving Costs
  • 13. HorizonsCisco IBSG Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 13 IBSG Horizons “Economics of BYOD” Study: Top Findings  Employees are just getting started bringing their own devices to work  Mobile users are willing to invest significantly in BYOD  BYOD is already delivering productivity gains around the world  Most companies have been reactive, rather than strategic, in enabling BYOD  Companies can gain an additional $1,300 annually per mobile user as they move from Basic to Comprehensive BYOD  Moving from Basic to Comprehensive BYODsparks employee-led innovation in developed countries, and reduces productivity losses in emerging markets  Comprehensive BYODpays for itself Source: Cisco IBSG, 2013
  • 14. HorizonsCisco IBSG Cisco PublicCisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 14 Horizons Cisco IBSG For More Information… Jeff Loucks jeloucks@cisco.com http://cs.co/BYOD-Economics Lauren Buckalew labuckal@cisco.com Fabio Faria ffaria@cisco.com …Request a BYOD custom assessment …Download all BYOD documents Richard Medcalf rmedcalf@cisco.com http://cs.co/BYOD-contactme