The Future of Video and the Role of Medianets View this presentation that Murali Nemani, Director of Service Provider Video Marketing for Cisco, presented at NewTeeVee Live Conference in San Francisco on 11/12/09. Cisco Prediction 1: Choice reigns supreme... but fragmentation sets in. Cisco Prediction 2: Video monopolizes bandwidth while driving the action to the network edge. Cisco Prediction 3: Online video and Pay TV will converge one rich service offer. Cisco Prediction 4: The dawn of a new era to transform the video ecosystem: IP Video. Cisco Prediction 5: The network becomes the platform for service and business model innovation.

1. The Future of Video and the Role of Medianets Murali Nemani

2. Prediction 1: Choice reigns supreme … but fragmentation sets in © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential New TeeVee_NOV09

3. It would take 200,000 years to watch the amount of video that crossed the Internet last month. Prediction 2: Video monopolizes bandwidth while driving the action to the network edge Source: Cisco Visual Networking Index—Forecast, 2008–2013

4. © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential New TeeVee_NOV09 Prediction 3: Online video and Pay TV will converge into one rich service offer

5. Prediction 4: The dawn of a new era to transform the video ecosystem: IP Video © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential New TeeVee_NOV09 Third Wave: IP Video First Wave: Digital Cable Second Wave: IPTV

6. Prediction 5: The network becomes the platform for service and business model innovation B2B2C Business to Business to Consumer $ $ $ $ $ $ $ $ $ $ $ $ $ Leverage Network and Data Assets SP Platform Service Providers

7. The Unified Video Experience Is EVERYTHING © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential New TeeVee_NOV09

8. Medianets accelerate the transition to all IP Networks with rich media optimization technologies … © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential New TeeVee_NOV09 … Bridging the Divide to a Unified Video Experience Medianet