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Belgian Service Provider Builds                                                                                                   Customer Case Study


Optical Transport Network




edpnet chooses Cisco optical packet technology to enable new service options and support business growth

                                                                  Business Challenge
  EXECUTIVE SUMMARY
                                                                  An independent service provider headquartered in Belgium, edpnet opened for
  Customer Name: edpnet                                           business in 1999. Originally specializing in Internet access only, it now markets
                                                                  a broad portfolio including business and residential broadband services, voice
  Industry: Service Provider
                                                                  solutions, hosting, and customized enterprise solutions. In addition, wholesale
  Location: Belgium                                               international wavelength-based and MPLS-based transport and transit services
                                                                  are offered.
  Challenge
  •	Build a new high-speed backbone with                          “The telecoms market is extremely competitive and, in order to stay ahead of
    greater reach                                                 the game, we have to constantly innovate and improve our services,” explains
  •	Overcome problems linked to poor quality                      Philip Deutz, CEO of edpnet. “Our goal is to become a global telecom provider.”
    fiber and long distances                                      The advantages that edpnet has built into its business model include a lean
  •	Retain leadership in cost and service
                                                                  organization along with streamlined ordering and delivery processes. These
    management                                                    enable the company to individually tailor its transport offer and activate services
                                                                  very quickly.
  Solution
  •	 A DWDM backbone built on a Cisco ONS                         But, for edpnet, maintaining competitive edge is crucial to continued business
    15454 MSTP platform                                           success. “We needed a platform for future expansion, which would allow us to
  •	Cisco Capital for leasing options to protect
                                                                  take advantage of new international opportunities within and between Europe,
    cash flow                                                     Russia, and North America,” Deutz adds. “In particular, by creating our own
                                                                  European fiber backbone we would be able to keep in front in terms of service
  •	Cisco Services for design and consultancy
                                                                  management and cost leadership.” The choice of the right partner for routing
  Results                                                         and optical networking hardware and software was a crucial step.
  •	Future-proof platform to cope with
    business expansion                                            Network Solution
  •	Homogenous, intelligent architecture for                      The company chose the Cisco ONS 15454 MSTP as the fundamental building block
    fast, innovative service provision                            for its DWDM (dense wavelength division multiplexing) transport architecture. Like all
  •	More effective resource utilization through                   the solutions that make up the Cisco IP Next Generation Network (NGN) architecture,
    advanced service automation                                   the Cisco Packet Optical Transport solution was designed to help service providers
                                                                  such as edpnet reduce their expenditure and accelerate new service delivery. For
                                                                  example, an important factor in that decision was the reconfigurable optical add-drop
                                                                  multiplexing (ROADM) technology of the ONS 15454, because ROADM has proven to
                                                                  be less expensive in the longer term than the fixed version of this technology.




© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.	                                              Page 1 of 3
Customer Case Study


“We set the bar high for                                          “We set the bar high for ourselves and work only with carefully selected partners,”
 ourselves and work only                                          says Deutz. “The Cisco ONS 15454 MSTP offers us the ideal combination of
                                                                  flexibility, capacity, and future proofing, and meets our requirements perfectly.”
 with carefully selected
 partners. The Cisco ONS                                          The aim for the edpnet pan-European next-generation network so created was to
 15454 MSTP offers us                                             provide highest customer service quality with sophisticated end-to-end service
                                                                  monitoring and enhanced protection capabilities. With Cisco technology already
 the ideal combination of                                         incorporated in the company’s multi-protocol label switching (MPLS) IP-based
 flexibility, capacity, and                                       network, the addition of the ONS 15454 MSTP in the backbone would offer
 future proofing, and meets                                       end-to-end homogenous technology. This, in turn, enables comprehensive and
 our requirements perfectly.”                                     integrated services.

                                                                  The ONS 15454 MSTP serves as a universal transport layer for edpnet, offering
Philip Deutz                                                      a high degree of automation, as well as a leading set of ROADM and wavelength
Chief Executive Officer                                           cross-connect capabilities for 80 channels supporting bandwidths of up to
edpnet                                                            100Gbps. To provide services that either span very large distances or traverse poor
                                                                  quality fiber (or both) edpnet utilizes the latest coherent 40Gbps high performance
                                                                  optics of the Cisco ONS 15454 MSTP.

                                                                  The ONS 15454 ROADM functionality also allows connections to be added or
                                                                  removed without the need to convert between electrical and optical signals at transit
                                                                  sites. As a result, and supported by Cisco advanced management tools, operating
                                                                  expenditures and service activation times are further reduced, while service reliability
                                                                  is increased. Other benefits are the very compact form factor of the ONS 15454, as
                                                                  well as the solution’s ability to support a comprehensive range of services.

                                                                  To efficiently bridge the ultra-long-haul distances required in its network footprint,
                                                                  edpnet uses the advanced optics and Raman amplifiers inherent in the ONS 15454
                                                                  to boost signals and reduce data errors. Furthermore, the ONS 15454 supports
                                                                  an industry-leading portfolio of transponders, muxponders, and packet optical for
                                                                  Ethernet services, as well as an extensive range of storage area networks and
                                                                  legacy service-specific functionalities. Alien wavelengths are also fully supported,
                                                                  enabling service providers like edpnet to use third-party light sources, thereby
                                                                  gaining long-term technology innovation and equipment pricing advantages.

                                                                  Business Results
                                                                  edpnet foresees capacity demands for its European fiber backbone continuing
                                                                  to increase exponentially. The company will leverage the Cisco optical transport
                                                                  technology to efficiently carry these vast volumes of traffic and meet future customer
                                                                  requirements such as the rapidly increasing popularity of video-based services.

                                                                  “The Cisco optical transport solution is the perfect foundation to our carrier-class
                                                                  IP infrastructure. As a whole, this NGN delivers innovative services with the highest
                                                                  quality, constantly monitored across all network layers,” says Deutz.

                                                                  The optical networking technology was, however, only part of the Cisco solution.
                                                                  Cisco Capital was chosen to assist in protecting cash flow and speeding time to
                                                                  revenue. The company also used Cisco Services for disciplines such as planning
                                                                  and design. “With a thriving business to run, we cannot afford to take chances with
                                                                  customer service,” says Deutz. “The use of Cisco Services meant that our own
                                                                  engineers could focus more closely on our core business.”




© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information..	                                              Page 2 of 3
Customer Case Study


“Cisco packet optical                                              Next Steps
 transport technology                                              The initial rollout of the edpnet DWDM backbone will connect 25 points of presence
 provides us with a flexible                                       in 15 major cities throughout Europe, the USA, and Russia, a total of 4,500
                                                                   kilometers of optical fiber. “Cisco packet optical transport technology provides us
 infrastructure that’s cost
                                                                   with a flexible infrastructure that’s cost effective to operate and gives us the best of
 effective to operate and                                          all worlds,” concludes Deutz. “While meeting basic needs like wavelength provision
 gives us the best of all                                          and voice transit traffic, we can also provide innovative IP-based NGN service
 worlds. While meeting                                             options to meet customers existing and future requirements.”
 basic needs like wavelength
 provision and voice transit
 traffic, we can also provide
 innovative IP-based NGN
                                                                   For More Information
 service options to meet
                                                                   To find out more about the Cisco IP Next-Generation Network, please visit:
 customers existing and
                                                                   www.cisco.com/go/ipngn
 future requirements.”
                                                                   For more information about Cisco optical networking solutions, please go to:
                                                                   www.cisco.com/go/optical
Philip Deutz
Chief Executive Officer
edpnet

                                                                  Product List
                                                                  Routing and Switching
                                                                  •	Cisco ONS 15454 MSTP
                                                                  •	Cisco PRIME management




Americas Headquarters                                   Asia Pacific Headquarters                        Europe Headquarters
Cisco Systems, Inc.                                     Cisco Systems (USA) Pte. Ltd.                    Cisco Systems International BV Amsterdam,
San Jose, CA                                            Singapore                                        The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go
to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply
a partnership relationship between Cisco and any other company. (1110R)

© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.. 	            Printed in the UK	   ES/11709/1211	      Page 3 of 3

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Edpnet- Cisco

  • 1. Belgian Service Provider Builds Customer Case Study Optical Transport Network edpnet chooses Cisco optical packet technology to enable new service options and support business growth Business Challenge EXECUTIVE SUMMARY An independent service provider headquartered in Belgium, edpnet opened for Customer Name: edpnet business in 1999. Originally specializing in Internet access only, it now markets a broad portfolio including business and residential broadband services, voice Industry: Service Provider solutions, hosting, and customized enterprise solutions. In addition, wholesale Location: Belgium international wavelength-based and MPLS-based transport and transit services are offered. Challenge • Build a new high-speed backbone with “The telecoms market is extremely competitive and, in order to stay ahead of greater reach the game, we have to constantly innovate and improve our services,” explains • Overcome problems linked to poor quality Philip Deutz, CEO of edpnet. “Our goal is to become a global telecom provider.” fiber and long distances The advantages that edpnet has built into its business model include a lean • Retain leadership in cost and service organization along with streamlined ordering and delivery processes. These management enable the company to individually tailor its transport offer and activate services very quickly. Solution • A DWDM backbone built on a Cisco ONS But, for edpnet, maintaining competitive edge is crucial to continued business 15454 MSTP platform success. “We needed a platform for future expansion, which would allow us to • Cisco Capital for leasing options to protect take advantage of new international opportunities within and between Europe, cash flow Russia, and North America,” Deutz adds. “In particular, by creating our own European fiber backbone we would be able to keep in front in terms of service • Cisco Services for design and consultancy management and cost leadership.” The choice of the right partner for routing Results and optical networking hardware and software was a crucial step. • Future-proof platform to cope with business expansion Network Solution • Homogenous, intelligent architecture for The company chose the Cisco ONS 15454 MSTP as the fundamental building block fast, innovative service provision for its DWDM (dense wavelength division multiplexing) transport architecture. Like all • More effective resource utilization through the solutions that make up the Cisco IP Next Generation Network (NGN) architecture, advanced service automation the Cisco Packet Optical Transport solution was designed to help service providers such as edpnet reduce their expenditure and accelerate new service delivery. For example, an important factor in that decision was the reconfigurable optical add-drop multiplexing (ROADM) technology of the ONS 15454, because ROADM has proven to be less expensive in the longer term than the fixed version of this technology. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 1 of 3
  • 2. Customer Case Study “We set the bar high for “We set the bar high for ourselves and work only with carefully selected partners,” ourselves and work only says Deutz. “The Cisco ONS 15454 MSTP offers us the ideal combination of flexibility, capacity, and future proofing, and meets our requirements perfectly.” with carefully selected partners. The Cisco ONS The aim for the edpnet pan-European next-generation network so created was to 15454 MSTP offers us provide highest customer service quality with sophisticated end-to-end service monitoring and enhanced protection capabilities. With Cisco technology already the ideal combination of incorporated in the company’s multi-protocol label switching (MPLS) IP-based flexibility, capacity, and network, the addition of the ONS 15454 MSTP in the backbone would offer future proofing, and meets end-to-end homogenous technology. This, in turn, enables comprehensive and our requirements perfectly.” integrated services. The ONS 15454 MSTP serves as a universal transport layer for edpnet, offering Philip Deutz a high degree of automation, as well as a leading set of ROADM and wavelength Chief Executive Officer cross-connect capabilities for 80 channels supporting bandwidths of up to edpnet 100Gbps. To provide services that either span very large distances or traverse poor quality fiber (or both) edpnet utilizes the latest coherent 40Gbps high performance optics of the Cisco ONS 15454 MSTP. The ONS 15454 ROADM functionality also allows connections to be added or removed without the need to convert between electrical and optical signals at transit sites. As a result, and supported by Cisco advanced management tools, operating expenditures and service activation times are further reduced, while service reliability is increased. Other benefits are the very compact form factor of the ONS 15454, as well as the solution’s ability to support a comprehensive range of services. To efficiently bridge the ultra-long-haul distances required in its network footprint, edpnet uses the advanced optics and Raman amplifiers inherent in the ONS 15454 to boost signals and reduce data errors. Furthermore, the ONS 15454 supports an industry-leading portfolio of transponders, muxponders, and packet optical for Ethernet services, as well as an extensive range of storage area networks and legacy service-specific functionalities. Alien wavelengths are also fully supported, enabling service providers like edpnet to use third-party light sources, thereby gaining long-term technology innovation and equipment pricing advantages. Business Results edpnet foresees capacity demands for its European fiber backbone continuing to increase exponentially. The company will leverage the Cisco optical transport technology to efficiently carry these vast volumes of traffic and meet future customer requirements such as the rapidly increasing popularity of video-based services. “The Cisco optical transport solution is the perfect foundation to our carrier-class IP infrastructure. As a whole, this NGN delivers innovative services with the highest quality, constantly monitored across all network layers,” says Deutz. The optical networking technology was, however, only part of the Cisco solution. Cisco Capital was chosen to assist in protecting cash flow and speeding time to revenue. The company also used Cisco Services for disciplines such as planning and design. “With a thriving business to run, we cannot afford to take chances with customer service,” says Deutz. “The use of Cisco Services meant that our own engineers could focus more closely on our core business.” © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.. Page 2 of 3
  • 3. Customer Case Study “Cisco packet optical Next Steps transport technology The initial rollout of the edpnet DWDM backbone will connect 25 points of presence provides us with a flexible in 15 major cities throughout Europe, the USA, and Russia, a total of 4,500 kilometers of optical fiber. “Cisco packet optical transport technology provides us infrastructure that’s cost with a flexible infrastructure that’s cost effective to operate and gives us the best of effective to operate and all worlds,” concludes Deutz. “While meeting basic needs like wavelength provision gives us the best of all and voice transit traffic, we can also provide innovative IP-based NGN service worlds. While meeting options to meet customers existing and future requirements.” basic needs like wavelength provision and voice transit traffic, we can also provide innovative IP-based NGN For More Information service options to meet To find out more about the Cisco IP Next-Generation Network, please visit: customers existing and www.cisco.com/go/ipngn future requirements.” For more information about Cisco optical networking solutions, please go to: www.cisco.com/go/optical Philip Deutz Chief Executive Officer edpnet Product List Routing and Switching • Cisco ONS 15454 MSTP • Cisco PRIME management Americas Headquarters Asia Pacific Headquarters Europe Headquarters Cisco Systems, Inc. Cisco Systems (USA) Pte. Ltd. Cisco Systems International BV Amsterdam, San Jose, CA Singapore The Netherlands Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.. Printed in the UK ES/11709/1211 Page 3 of 3