4. Often IS and more often VIEWED as a:
Unconnected bureaucracy , not in touch with the life of the residents
5. On-line
billing
Tel-Aviv municipality has made many transactions on-line accessible,
but the feeling is that this is not enough.
Something has to be done to strengthen the connection and
sense of partnership between the Municipality and its residents
6. A Municipality
there @ every
stage of the
Circle of Life
… by developing INTELLIGENT, TIMELY and LEARNING
communication between the Municipality and its residents
7. The Challenge:
How to manage customized information intelligently and
deliver it to the resident at the right time and place?
Level 2: Proactive
Level 1: Reactive
Responds after the
Resident approach
Information, push and
activities across all
channels, generically
to all residents
Level 3: Intelligently
Active
Matching information
to individual needs in
accordance with the
cycle of life, living
area, data and
personal interests
From a Reactive Municipality to
a Intelligently Active Municipality
11. Traffic and
Parking
Leisure and
Culture
Digitel News
Green City
Design and
Construction
Education and
Parenting
Sports and
Bicycle
Social Activity
Health and
lifestyle
Personalized, geographically localized information
fitted to the life stage of the citizen
14. Wishes for the newborn and targeted information to
the new parents
15. Calling residents of a specific neighborhood to Decide on
the nature of the renovation of their neighborhood
16. Sending community activities at the nearest community
center to the residents home and Invite Parents whit
children age 6-12 to register
17. Greeting Golden age citizens and getting them interested in
fitted activities at the nearest community center, nearby
hiking trails and etc…
18. Residents gets relevant text messages about
traffic, Infrastructure work near your home, and discounts
for performances today
19. Dozens of Internal Organizational Knowledge employees from
all the municipal units, continuously updating information for
residents
20. Envisioning the Future - digital TLV Municipality
Allow citizens a choice of convenient service channels
with preference for the digital and remote operation
.
Meet the needs for information of users and groups in
the city
Enable the provision of all services digitally
Maintain privacy and ensure secure transfer of
information