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13 Strategies to Success
1.
13 Strategies to
Success: Insights to Successful Growth in the Federal Marketplace Alba M. Alemán Chief Customer Advocate March 27, 2012
2.
1. Dream Dream
big! Every remarkable business begins with a dream People are drawn to leaders with a dream, passion, and vision “Capital isn’t scarce; vision is.” -- Sam Walton 03/27/12 © 2012, Citizant. 2
3.
2. Plan Plan
carefully Plan democratically – invite your best thinkers from all levels/parts of the company Follow planning with regular communication – to all stakeholders, inside and outside Formally re-visit your plan each quarter and adjust based on goal attainment, available resources, and market conditions 03/27/12 © 2012, Citizant. 3
4.
3. Believe Believe
in yourself and affirm it to yourself – often! Find at least one other person who will express their belief in you Believe in your people Believe in the processes you have built Believe in the culture you have inspired 03/27/12 © 2012, Citizant. 4
5.
4. Aspire to
Something Meaningful Find a higher purpose that you, your employees, and your customers care about Examples: Building a better future Providing (economic, personal) security Transforming government Money is not “meaningful” – manage it as a resource, but don’t allow it to manage you 03/27/12 © 2012, Citizant. 5
6.
5. Work Hard
Work hard – your competition is always working harder Hire employees with a strong work ethic Channel hard workers to produce results that support desirable corporate goals “Opportunity is missed by most people because it is dressed in overalls and looks like work.” -- Thomas Edison 03/27/12 © 2012, Citizant. 6
7.
6. Fight to
Maintain Values You are the steward of your company’s culture and the owner of your company’s values Deliberately set your business values Speak openly and often about your values Never compromise your values, not even for money Be passionate without fear 03/27/12 © 2012, Citizant. 7
8.
7. Allow Process
to Free You Success = Art + Science = People + Process Develop process that is repeatable, scalable, and fit for purpose Inspire cultural appreciation for process Ensure disciplined adherence to the use and evolution of effective process Review and update processes regularly to remain adaptive in the marketplace 03/27/12 © 2012, Citizant. 8
9.
8. Build Your
Network Find a network of your peers with whom you can share experiences Find mentors that are willing to provide an objective perspective Cultivate relationships in the marketplace at every step along the way Take care of your customers – they can become your best business developers and future employees 03/27/12 © 2012, Citizant. 9
10.
9. Hire Great
People Hire slowly – carefully screen those who will lead with you Surround yourself with natural leaders who share your inspiration, aspirations, and values Find one employee who is good at counting and managing money – but one is enough Truly GREAT businesses are not built from a spreadsheet – they are built from the hearts and souls of GREAT leaders 03/27/12 © 2012, Citizant. 10
11.
10. Lead with
Compassion Provide clear expectations and reasonable opportunities for employees to be successful When differences are irreconcilable, release unsuccessful employees with respect, dignity, and compassion When the mismatch is clear and documented, act quickly 03/27/12 © 2012, Citizant. 11
12.
11. Lead by
Your Example If you want your employees to work hard, you must work hard If you want your employees to care for your customers, you must care for your customers If you want your managers to care for your employees, you must care for your managers 03/27/12 © 2012, Citizant. 12
13.
12. Engineer the
‘Right’ Bus Remember Jim Collins’ famous quote: “Get the right people on the bus, the wrong people off the bus, and the right people in the right seats.” -- Jim Collins, Good to Great Depending on the bus that you have built, the RIGHT PEOPLE that you need to grow your business may or may not want to get on at the next stop 03/27/12 © 2012, Citizant. 13
14.
13. Never Forget
Who Your Boss Is “There is only one boss. The Customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” -- Sam Walton 03/27/12 © 2012, Citizant. 14
15.
“The Fairer Sex”
Article in Slate Magazine by Ray Fisman, posted March 1, 2012 A new study shows that women bosses take better care of their employees than men do In 2006, Norway mandated that all publicly traded companies have at least 40% women on their boards by February 2008 It is now 2012 and the results are in… 03/27/12 © 2012, Citizant. 15
16.
Facts & Perceptions
Companies where women have a strong voice in decision-making are less likely to lay off employees during short-term dips in profits When asked why, hundreds of people cited that they believed women to be: More cooperative and sensitive Less cold, rational, competitive, and reactive More honest and less corruptible More open and democratic More willing to allow more than just the bottom line to guide their decisions 03/27/12 © 2012, Citizant. 16
17.
So what really
happened? Companies with more women on boards: Laid off fewer employees Effectively retained and motivated top talent Were only about 4% less profitable Short-term impact: Women sharing in leadership is good for workers and workforce stability Long-term impact: All indications are that women create a safe, positive, engaging environment that is good for employees AND the bottom line 03/27/12 © 2012, Citizant. 17
18.
Alba M. Alemán Chief
Customer Advocate 5180 Parkstone Drive, Suite 100 Chantilly, VA 20151 Office: (703) 667-9420 ext. 151 Fax: (703) 667-9421 Cell: (703) 851-4196 alba@citizant.com www.citizant.com
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