1. Cultivate Random Curiosity
Simple Venture
➡
Design
➡
➡
Get your head out of your screen
Change your routine
Turn up!
➡Carry your pencil
➡Make lists
➡Take Pictures
➡Sketch
➡Eavesdrop
➡Ask for stories
Paul Sturrock
paul.sturrock@gmail.com
@PSturrock
www.simpleventuredesign.com
!
http://www.flickr.com/photos/13902049@N00/5652405755/ el bidule cbdn

2. Who are You?
Why are you here?

3. Rules of the Road
Cultivate Random Curiosity
Participate & Collaborate
Constructive challenge
➡ Get your head out of your screen
Move your projects forward
➡Change your routine
➡Turn up!
➡Carry your pencil
➡Make lists
➡Take Pictures
➡Sketch
➡Eavesdrop
➡Ask for stories
flickr.com dimitris papazimorous

4. Idea Generation
4

5. Cultivate Random Curiosity
An Experiment...
!
!
!
➡ Get your head out of your screen
➡Change your routine
➡Turn up!
Read story (10 minutes)
➡Carry your pencil
➡Make lists
One sentence to describe business
➡ from article
based on idea Take Pictures
➡Sketch
➡Eavesdrop
What is the first thing you would
do to pursue➡Ask idea (getting
the for stories
information doesn t count)
25

6. “If I’d asked my customers what they wanted,
they would have said ‘a faster horse’” -Henry
Ford

7. founders
!
!
Value
customer with a
problem
technology

8. Exploiting Constraints

9. Acceptance
Fashionable
Achievement
Adventure
Be Attractive
Authority
Autonomy
Beauty
Service
Challenge
Unpredictable
Comfort
Commitment
Compassion
Contribution
Cooperation
Courtesy
Creativity
Dependability
Duty
Ecology
Excitement
Fitness
Flexibility
Generosity
Authenticity
Helpfulness
Integrity
Independence
Hard Work
Knowledge
Leisure
Moderation
Non-Conformity
Pleasure
Popularity
Realism
Responsibility
Service
Simplicity
Tradition
Social Service
Wealth
Sociability
Travel
Competition
Influence
Informality
Structure
Flexibility
Learning
Recognition
Stress
Teamwork
Location
Variety
Prestige
Honour
Loyalty
Expertise
Cultivate Random Curiosity
Loyalty
Family
Get your head Fame of your screen
out
➡Forgiveness
Friendship
Fun
Change your routine
➡ Religion
Growth
Health
➡Turn up!
Hope
Humility
Humour
Carry your Intimacy
➡Inner Peace pencil
Justice
➡Make lists
Mastery
Love
Mindfulness
➡Take Pictures
Order
Openness
Passion
➡Sketch
Power
Purpose
Rationality
➡Eavesdrop
Stability
Risk
Security
Solitude
Spirituality
Tolerance
➡Ask for stories

10. Cultivate Random Curiosity
➡ Get your head out of your screen
➡Change your routine
➡Turn up!
➡Carry your pencil
➡Make lists
➡Take Pictures
➡Sketch
➡Eavesdrop
➡Ask for stories
List 15 things you like to do

11. Cultivate Random Curiosity
➡ Get your head out of your screen
➡Change your routine
➡Turn up!
➡Carry your pencil
➡Make lists
➡Take Pictures
➡Sketch
➡Eavesdrop
➡Ask for stories
List 15 things you are good at

12. Cultivate Random Curiosity
➡ Get your head out of your screen
➡Change your routine
➡Turn up!
➡Carry your pencil
➡Make lists
➡Take Pictures
➡Sketch
➡Eavesdrop
➡Ask for stories
What have you been paid to do?

13. Cultivate Random Curiosity
List 15 things you have of your screen
➡ Get your head out access
➡Change your routine
to that can be used to make
➡Turn up!
➡Carry your pencil
money without lists
➡Make selling them
➡Take Pictures
➡Sketch
➡Eavesdrop
➡Ask for stories

14. Cultivate Random Curiosity
➡ Get your head out of your screen
➡Change your routine
➡Turn up!
➡Carry your pencil
➡Make lists
➡Take Pictures
➡Sketch
➡Eavesdrop
➡Ask for stories

15. Cultivate Random Curiosity
➡ Get your head out of your screen
➡Change your routine
➡Turn up!
➡Carry your pencil
➡Make lists
➡Take Pictures
➡Sketch
List 5 potential income sources for these
➡Eavesdrop
➡Ask for stories
What is on more than one list?

16. Wicked
Problems
1. Multiple
stakeholders with
different views
2. Can’t be concretely
defined
3. Constraint and
resources change
4. No stopping rule
5. Problem is never
definitively solved

18. Tell
me
a
story
about
one
of
them
18

19. “If I had an hour
to solve a
problem I'd
spend 55
minutes thinking
about the
problem and 5
minutes thinking
about solutions.”
Albert Einstein

20. engaged
skilled
team
!
!
Value
customer with a
problem
technology

21. Analytic Innovation
Interpretive Innovation
Vague problem
Fuzzy goals
Unknown solution
Ongoing
Conversational

22. - John Maeda

24. Negative Capability
“at once it struck me what quality went
to form a Man of Achievement,
especially in Literature, and which
Shakespeare possessed so enormously I mean Negative Capability, that is,
when a man is capable of being in
uncertainties, mysteries, doubts,
without any irritable reaching after
fact and reason.”
John Keats

25. Look with Beginner’s Mind
Photo Credit: www.flickr.com VinothChandar creativecommons.org

26. Cultivate Random Curiosity
➡ Get your head out of your screen
➡Change your routine
➡Turn up!
➡Carry your pencil
➡Make lists
➡Take Pictures
➡Sketch
➡Eavesdrop
➡Ask for stories

27. -­‐Play
Constraint
Games
-­‐What’s
broken?
-­‐Look
for
pa?erns
27

28. What’s the story?

29. What’s your pencil?
curiosity
passion
values
dreams
skills & resources
scratch your itch
practice, practice,
practice
29

30. Basic Human Needs
Relate
Exist
Grow

31. What is the Story?
- Who?
- Why?
- Obstacles
- Alternative
- Before
- Magic
- After

32. Summary
-
Take the wickedness out of problems
Cultivate Negative Capability
Practice like an Artist
Simple, Unexpected, Concrete, Credible,
Emotional, Stories

33. Thank You.
@PSturrock