Presentation by Claire Boonstra, Layar co-founder, on the V2_ AR event in Rotterdam, December 4th 2009. Showcasing the range of possibilities of Layar version 3.0, including: displaying of buildings on top of their construction site, putting the Beatles back on Abbey Road, experiencing history and AR games.

1. © 2009, Layar BV Confidential and Proprietory Photo: Marco Derksen
Browse The World, http://layar.com
dinsdag 8 december 2009

2. Claire Boonstra
Layar co-founder
dinsdag 8 december 2009

3. Our reality: an empty canvas
http://www.flickr.com/photos/pmo/533680927/
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4. http://www.flickr.com/photos/czy_584/42672745/
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5. Augmented Reality is a new medium
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6. Augmented Reality is an “Experience Medium”
not just a functional tool
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7. Click to see video:
http://www.youtube.com/watch?v=a645kLWRmSU
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
dinsdag 8 december 2009

8. click to play
video
http://www.youtube.com/watch?v=9tM8L8fMb98
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9. “See what you can’t see”
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10. Re-create
the past
Example layer
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11. Colosseum, Rome
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12. ... and hear the lions roar
Example layer
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13. “Old” art
developed by Hoppala
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14. New art?
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15. http://www.youtube.com/watch?v=uLs2eWOCcQ8
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16. It’s through the (3D) objects that we experience
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17. UFO’s:
Space-invaders
by Muzar
Zeppelins
by Winvolve
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18. Personalization
& closed layers:
login
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19. AR: New ways of Storytelling
http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg
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20. dinsdag 8 december 2009

21. Beatles Magical AR tour by AugmentReality.co.uk
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22. Automatic Triggering
Enter the zone, predefined action starts: play video/ audio, display
coupon/ quiz question
http://www.flickr.com/photos/gx9/274672095/
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23. Point - Point
Point-point navigation enables treasure hunts, city tours, storytelling
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24. Possible:
NOW
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25. Layar version 3.0
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26. Location AR
GPS / Cell-ID Compass Camera
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27. Available on:
Android iPhone 3G S Symbian: 2010
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28. Active Layar Developers
Austria
Belgium
Bosnia
1200+
+500
Canada
Bulgaria
United States
France India
Mexico
Germany Singapore
Italy Japan
Ireland Korea
Montenegro
Macedonia
Venezuela Netherlands
Brasil Portugal
Argentina Serbia
Chili South Africa
Spain Australia
Sweden keys New Zealand
Granted developer
United Kingdom
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29. Developers doing business
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30. 254 layers
published worldwide
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31. Brands on Layar
Newbury
Trulia St
YP
Voodoo OSM
Fest
Hotpads
Idealista
Tim
Horton’s
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32. Layar so far: “where is...”
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33. New content, created for AR
New art Storytelling
Messages & Graffiti AR games
‘What’s going on’ Art walks
Around me Moving
“Where is...” City tours
Existing info
Location database
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34. Experiences!
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35. Games
© 2009, Layar BV Confidential and Proprietory
dinsdag 8 december 2009

36. Experience domes:
walk inside and
teleport yourself to a
different world
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37. Example
completely fictional
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38. Red Bull parked cars around town
Find the car, turn the key and
win two tickets for RedBull Air Race
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39. 360 degrees panorama
Touch the key and see if you win..
Audio of the Red Bull Air race
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40. Vision of the future
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41. created by Najork.net http://vimeo.com/5716181
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42. Do it yourself ?
http://dev.layar.com
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43. dinsdag 8 december 2009

44. or
If you don’t understand this
"object": {
"icon": "icon1.png",
"baseURL": "http://layar3d.jsource.nl/",
"full": "ghost.l3d",”reduced”: “small_ghost.l3d
"size": 2},
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45. use one of these
easy development tools
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46. • PorPOIse by Jens de Smit
http://code.google.com/p/porpoise/
• LayarDotNet by Dylan Phillips
http://layardotnet.codeplex.com
• Python: Django-Layar by James Turk
http://pypi.python.org/pypi/django-layar/0.1.0
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47. www.buildar.com
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48. Steef de Winter
<steef@numarketing.nl>
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49. Still too techy?
Check the Developer Catalog
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50. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
dinsdag 8 december 2009

51. What’s your dream?
Thank You
@claireboo
claire@layar.com
dinsdag 8 december 2009