2. ORIGINS
Niche market, Personal reasons, Disabled members of society
Noticeable difficulty in finding accessible hair salons/ beauty salons/
Spas
Noticeable difficulty in finding accessible beauty retailers
Absence of social aspect eg: All important gossip in hairdressers
3. An exclusive club/group
WHAT IS EXCLUSIVE ACCESS?
Also creates a social event to promote the social aspect of the society
The events are held in hotels and hold all your fully accessible beauty requirements
For a monthly membership fee, Members get access to monthly beauty events
Managed through a Website
An exclusive club/group for disabled members of society
7. 18 – 60 year old
women who
experience mobility
difficulties
Miss out on
essential beauty
activities
Gap in the market –
no other company
offers this exclusive
service
TARGET MARKET
9. 1.Little start up costs –
no employee costs
2.Revenues from
monthly membership fee
Expenses: website
development, domain
name and event locations
FINANCE