3. WHAT IS MOBILE MARKETING?
“Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile
marketing can provide customers with time and location sensitive, personalized information
that promotes goods, services and ideas”
Source - Wikipedia
“91% of internet users aged 16-64 own a smartphone – a number which has risen by around 10
percentage points compared to the same time a year ago”
Source - GlobalWebIndex
Virtual CA Ltd | claire@virtual-ca.co.uk | M: 07961 011 307 | @VirtCA