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Creative	Compound	is	a	full-service,	creative	content	video	agency.	Unlike	most	
agencies,	Creative	Compound	provides	creative,	video	production,	post-production,	
and	distribution	services	entirely	in	house.	This	allows	them	to	avoid	third-party	
contractors	in	order	to	provide	a	more	attractive	price	point	for	clients		
	
The	agency	is	an	expert	in	creating	engaging,	creative	content	for	all	mediums,	and	
has	experience	creating	original	concepts	as	well	as	developing	existing	ones.	They	
are	constantly	developing	new	campaigns	and	creative	for	a	wide	range	of	brands	
including,	Burger	King,	Disney,	FanDuel,	Quicken	Loans,	Mastercard,	Sony,	JG	
Wentworth,	AAG,	Nestle,	and	more.	
	
Creative	Compound’s	internal	production	team	has	a	national	network	with	crews	
in	every	major	city	allowing	them	to	cater	to	clients	all	over	the	country.	The	
company	also	prides	itself	on	their	efficient	and	cost	effective	media	buys	for	
television,	digital	and	social	mediums.		
	
From	their	award-winning	staff,	to	their	modern	facility,	every	aspect	of	Creative	
Compound’s	business	has	been	carefully	orchestrated	to	ensure	that	clients	have	a		
full	array	of	services	available	to	them.		
	
Visit	www.creativecompound.com	to	see	examples	of	our	work	and	video	case	
studies	outlining	our	capabilities!
Jeffrey	Markowitz	
CEO	Creative	Compound	
	
As CEO, Executive Producer and Creative Director of Creative Compound, Jeffrey has
overseen production of thousands of national commercials for major brands, film
documentaries for A&E and MSNBC, as well as tens of thousands of web content pieces.
His work has received numerous Telly Awards (Film and Video Production), W3 Awards
(Interactive Media), AVA Digital Awards (Digital Communication), Hermes Creative
Awards (Traditional and Emerging Media), Communicator Awards (Marketing and
Communication), Davey Awards (Small Agency Awards), and Pixie Awards (Graphics).
He works regularly with brands such as Disney, Sony, Burger King, Scion, Nestle, and
more. Jeffrey began his career as a photo journalist covering The White House, The
Pentagon, and Capitol Hill, which resulted in awards and distinctions such as Photo of the
Year for Time Magazine.
Jeffrey is an expert in the field of financial marketing and regular contributes his original
content to the renowned blog at http://finanswersblog.com/.
Example	Media	Pitch:		
		
Hi																						-		
	
I	recently	read	your	article	in																							titled,	“																																																											”	
After	reading	this	article	I	couldn’t	help	but	think	of	the	agency	that	I	work	at,	
Creative	Compound,	located	in	Los	Angeles.	Creative	Compound	is	a	great	example	
of	a	creative	agency	that	formed	out	of	a	production	company.	This	topic	is	more	
relevant	than	ever	today,	INSERT	RELEVANT	INFORMATION	HERE	.		
	
Innovation,	particularly	evolution	is	exactly	what	Creative	Compound	embodies.		
	In	the	following	release	Creative	Compound	CEO,	Jeffrey	Markowitz	explains	how	
important	the	ability	to	produce	one’s	own	content	is	in	the	current	marketplace.		
	
I	think	this	information	would	be	a	great	opportunity	for	you	to	write	a	follow-up	
piece	on	agencies	that	have	already	adapted	to	the	current	marketplace	and	what	
their	techniques	are	to	stay	relevant.		
	
I	appreciate	your	time	and	consideration.	If	you	have	any	questions	or	are	
interested	in	learning	more	about	Creative	Compound	please	email	Claire	Mirsky	at	
clairemirsky3@gmail.com	or	call	me	at	(585)	490-4083.		
	
Thanks		
	
Claire
Evolve	or	Die	
The	Agency	Model	isn’t	Dying	its	just	Changing		
	
Los	Angeles-	December	2,	2015,	Bradley	Jakeman,	PepsiCo	president	warned,	“the	
agency	model	is	not	going	to	bend,	it’s	going	to	break”	if	agencies	don’t	innovate.		Jeffrey	
Markowitz,	CEO	of	Creative	Compound,	has	been	saying	this	for	quite	some	time.		
	
In	fact,	an	article	written	by	Vann	Graves	featured	in	AdAge	suggests	a	solution	in	response	
to	Jakeman’s	criticism	that	matches	his	own;	that	agencies	should	adapt	to	a	production	
structure	while	maintaining	the	mindset	of	a	traditional	agency.		
	
This	model	makes	sense	in	today’s	market,	where	agencies	are	expected	to	produce	large	
amounts	of	content	and	distribute	them	across	a	broad	variety	of	outlets	with	only	a	
fraction	of	the	budget	they	were	given	20	years	ago.	Traditional	agencies	are	neither	
equipped	to	produce	this	content	on	their	own,	nor	can	they	afford	to	outsource	to	a	
production	company.		
	
Jeffrey	Markowitz	saw	that	there	was	a	dire	need	in	the	market	for	a	creative	content	
agency	with	production	capabilities.	This	led	him	to	expand	his	own	production	company,	
Jeffrey	Markowitz	Productions	(JMP),	to	a	full-service	creative	agency	under	the	name	of	
Creative	Compound.		
	
Many	agencies	that	have	yet	to	acquire	production	skills	have	lost	business	to	production	
agencies	that	are	learning	agency	skills.	“The	agencies	that	are	well	placed	in	this	era”	says	
Graves,	“are	those	that	were	born	from	production	companies	and	later	evolved	into	
creative	agencies.	They	have	built	their	creative	process	off	a	production	foundation	and	
now	are	finding	they	are	well	suited	to	the	current	climate”.	
	
By	eliminating	the	unnecessary	back-and	forth	associated	with	third	party	production	
companies,	Creative	Compound	is	able	to	bring	content	to	the	market	quickly	and	
affordably.	Not	only	does	this	save	client’s	time	and	money,	but	also	gives	every	project	a	
sense	of	continuity.	By	combining	creative	and	production	teams,	Creative	Compound’s	
team	can	take	critical	brand	knowledge	and	insights	with	them	from	conception	to	
distribution,	thereby	increasing	the	quality	of	the	final	product.		
	
“The	key	to	a	successful	agency	model”	says	Markowitz,	“is	one	that	is	willing	to	adapt	and	
change	with	the	times	and	the	corresponding	market.	Right	now	we	are	living	in	the	age	of	
content	and	the	ability	to	easily	create	that	content	is	essential	to	our	success	as	well	as	the	
success	of	the	clients	that	we	work	with.”		
	
About	Creative	Compound:	Creative	Compound	is	a	full-service	video-content	advertising	
agency	that	takes	care	of	everything	from	creative	to	distribution.	Founded	in	2005,	
Creative	Compound	merged	in	2014	with	production	company	JMP	in	order	to	form	one	
comprehensive	agency	format.	Although	specializing	in	financial	content,	Creative	
Compound	has	worked	with	a	variety	of	brands	such	as	Disney,	Sony,	Burger	King,	Scion,
Nestle	and	more.	Creative	CEO	Jeffrey	Markowitz	also	regularly	contributes	to	company	
blog	Finanswers.		
	
Media	Contact:		Claire	Mirsky;	clairemirsky3@gmail.com	;	(585)	490-4083

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