1. EVALUATION QUESTION 5
What kind of media institution might distribute your product and why?
2. COMPETING MAGAZINES
Q Magazine (Bauer Media Group)
NME (IPC Media)
The Fly (MAMA Group)
3. Q MAGAZINE (BAUER MEDIA GROUP)
Monthly magazine
Circulation: 80, 418 monthly
Around since the 80s. Had time to build up a readership, popularity, experience
and a reputation.
Well known brand. Other ‘Q’ brands include Q Radio and Q Awards.
High profile artists across all genres are featured in Q.
4. WHAT WOULD BE THE ADVANTAGES AND
DISADVANTAGES OF BAUER MEDIA GROUP
DISTRIBUTING MY PRODUCT
Advantages:
The company has built up a large reputation within the industry, and will therefore
have the equipment and expertise to produce my magazine and increase it’s
potential of succeeding in the industry.
It has many brands across the media industry and not just in magazines. My
magazine would be able to branch out to these brands.
Disadvantages:
It’s a very large company, and it wouldn’t necessarily want to publish a small
publication like mine. It’s content and genre may not fit the wants of the company
since it covers the genres that my magazine also promotes.
5. NME (IPC MEDIA)
Weekly magazine
Circulation: 23,924 (weekly)
Longest running competition. First published in the 50s.
Well know brand. Other NME brands include NME Radio, NME Awards,
NME tours and it’s online site.
Good reputation within the music industry, with big names in their
magazine. High profile artists.
6. WHAT WOULD BE THE ADVANTAGES AND
DISADVANTAGES OF IPC MEDIA DISTRIBUTING
MY PRODUCT
Advantages:
Large, long running company that has a lot of experience and equipment to help
my product succeed.
NME is a large brand which has sponsorship from other large brands. These
brands may be able to support my magazine in gaining a name within the
industry.
Disadvantages:
NME’s main genre is rock, and may therefore not be interested in producing a
magazine of my chosen genre.
Sponsorship from brands may take away the magazines unique style and content,
and take away from it’s individualistic approach to the music industry.
7. THE FLY (MAMA GROUP)
Independent magazine.
Monthly
Circulation: 104, 596
Virtual magazine online and physical magazine.
It’s contributors also write for Q magazine and NME magazine.
Features up and coming, smaller, independent artists. For
example, Florence & The Machine were once featured on The Fly
cover.
Free magazine.
8. WHAT WOULD BE THE ADVANTAGES AND
DISADVANTAGES OF THE MAMA GROUP
DISTRIBUTING MY PRODUCT
Advantages:
The Fly is a small, independent publication, much like mine, and has made a name
for itself from a small leaflet.
Some of it’s writers also write for Q and NME, so that would be a good connection
with some of the bigger institutions.
It has the largest circulation of all my competition.
Disadvantages:
The Fly is a free publication, so I may have to decrease, or even get rid of
altogether the charge of my product.
