Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand Leader, Blackbaud Did you know that it takes only a 20th of a second for your audience to make decisions about your organization based solely on the look and feel of your website? In this hands-on, interactive presentation, you’ll get tips on how to effectively share information, communicate in a personalized manner, support organizational goals, build a community, and strengthen relationships using your website. Plus, learn from live reviews of real nonprofit websites—maybe even your own!

1. LIVE &
INTERACTIVE
YOUR WEBSITE
IN FOCUS
Raheel Gauba Manager of Online Strategy at Blackbaud
INTERNET FUNDRAISING SYMPOSIUM
CHICAGO, ILLINOIS
Friday, May 30, 14

2. #liveInt 12
Donor Pyramid.
Friday, May 30, 14

3. #liveInt 13
Digital toppled the donor pyramid.
Actually, it crumbled it.
Research showed we were losing up to
70 percent of our donors before they
ever moved up the ladder.
- Claire Axelrad
http://www.fundraisingsuccessmag.com/article/rip-donor-pyramid/1#
Friday, May 30, 14

4. #liveInt
SOME INTERESTING FACTS
14
NEW!
94% of people cited web design
as the reason they mistrusted
or rejected a website.
SOURCE: 2012 Mobile User Survey
94% of people cited web design
as the reason they mistrusted
or rejected a website.
SOURCE: 2012 Mobile User Survey
Friday, May 30, 14

5. #liveInt
SOME INTERESTING FACTS
14
NEW!
It takes only 0.05 seconds
(blink of an eye) for visitors to
form an opinion about your
website.
SOURCE: BBC
It takes only 0.05 seconds
(blink of an eye) for visitors to
form an opinion about your
website.
SOURCE: BBC
Friday, May 30, 14

6. #liveInt
SOME INTERESTING FACTS
14
NEW!
40% of people will abandon a
web page if it takes more than
three seconds to load.
SOURCE: eConsultancy
40% of people will abandon a
web page if it takes more than
three seconds to load.
SOURCE: eConsultancy
Friday, May 30, 14

7. #liveInt
SOME INTERESTING FACTS
14
NEW!
48% of people cited a website’s
design as the number one
factor in deciding credibility
SOURCE: SME Website Statistics. Feb 27, 2014
48% of people cited a website’s
design as the number one
factor in deciding credibility
SOURCE: SME Website Statistics. Feb 27, 2014
Friday, May 30, 14

8. #liveInt
FOUNDATIONS OF SUCCESSFUL WEBSITES
15
UNDERLYING STRATEGIES FOR NONPROFITS:
SHARE INFORMATION MORE EFFECTIVELY
COMMUNICATE IN A PERSONALIZED MANNER
SUPPORT ORGANIZATIONAL GOALS
BUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS
Friday, May 30, 14

9. #liveInt
IT’S THE ERA OF
SIMPLICITY &
USABILITY
16
Aaaah!
No more blinged
out websites!The KISS principle
is more important
than ever before -
Regardless of taste!
Simple rule: If a child
can’t use it, it’s probably
too complex!
Friday, May 30, 14

10. #liveInt
GO MOBILE
OR GO HOME!
17
More people are browsing
your website using a mobile
device than ever before...
ARE YOU READY FOR THEM?
FACT:
Mobile usage will
trump desktop web
usage in 2014.
source: tag.microsoft.com
Friday, May 30, 14

11. #liveInt
YOUR SUPPORTERS
ARE SOCIAL...
HOW ABOUT YOU?
18
Focus on ENABLEMENT
Announcements
vs. Conversation-starters
Communication Kits
Friday, May 30, 14

12. #liveInt 19
CREATE
VISUAL + SHARABLE CONTENT!
50% your brain is
involved in visuals.
0:01s Time it takes to
evaluate a visual scene.
People remember 80% of
what they see (20% of what
they read).
sources: Human Anatomy & Physiology 7th Edition, The SAGE Handbook of
Political Communication, Syntactic Theory of Visual Communication
Cutest couples contest photo credit: ASPCA
Friday, May 30, 14

13. #liveInt 20
HOW ABOUT PIZZAWITH YOUR USERS?
Write down the 5 most important tasks your
users need to perform on your website.
Invite your most engaged audience and
some staff members for lunch.
Ask them to complete those tasks.
Evaluate time taken and capture comments
and feedback.
Put plans in place to address feedback
and improve task times.
Friday, May 30, 14

14. #liveInt 21
EMOTIONS
LEAD TO ACTIONS
/ blog regularly.
/ use powerful titles ~ be brave!
/ use one engaging image (ideally).
/ call out featured quotes.
/ calls to action should be short,
simple and feel urgent.
Friday, May 30, 14

15. #liveInt 22
(PLEASE) TELL ME
WHAT YOU HAVE ACCOMPLISHED...
WHY SHOULD I SUPPORT YOU?
5,459 PEOPLE SERVED
99,299 GALLONS DELIVERED
1.2M PETITIONS FILED
76,229 LIVES SAVED (AND COUNTING)
Friday, May 30, 14

16. #liveInt 23
HARNESS
THE POWER OF EMAIL!
#1 Activity on
Smart Phone.
But nonprofits are
competing for
mindshare in
the inbox
Friday, May 30, 14

17. #liveInt 24
HARNESS
THE POWER OF EMAIL!
86%
86%
87%
88%
}use the
internet
mostly
for email
Friday, May 30, 14

18. #liveInt 25
HARNESS
THE POWER OF EMAIL!
Signup
days
}
High likelihood to give
Welcome series Sustainer series
$ $ $ $ $ $
$13in revenue
/ email subscriber
4xAmount of funds raised
via multi email series
$3ROI per $1 spent
on average
Friday, May 30, 14

19. #liveInt 26
your turn!
Friday, May 30, 14

20. LIVE &
INTERACTIVE
YOUR WEBSITE
IN FOCUS
THANK YOU
Raheel Gauba
Manager of Online Strategy at Blackbaud
@raheelgauba
slideshare.net/raheelgauba
raheel.gauba@blackbaud.com
INTERNET FUNDRAISING SYMPOSIUM
CHICAGO, ILLINOIS
Friday, May 30, 14