John Ryan, Oxford House - social media presentation at Locality's Convention 2012

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The document discusses Oxford House, a community hub that provides office space, venue space, arts activities, and youth employability programs. It outlines their use of social media like Twitter and Facebook to recruit trustees, advertise hire space, and build awareness of their organization. They found some success in reaching new audiences and increasing activities and enquiries. Lessons learned include relating social media to your communications strategy, using strong images, and evaluating impact with measures and tools.

Oh!
Community hub
– office space
– venue space
– variety of community uses

Arts centre
– theatre, dance & gallery
– arts activities
– youth theatre

Youth employability
– 16 – 26 years
– volunteering & internships
– tasters + projects e.g. takeover

What did we want to do?
• New trustees

• Advertise hire space

• Build awareness of OH

Where did we start from?
• Little in-house knowledge as work
application

• Personal use by staff & volunteers

• An ok web site

• General interest & willing to give
it a go

(1) Recruiting trustees
Our problem
– How to find new blood?
– Limitations of existing channels
– No budget or cast of thousands

A solution?
– To Tweet or not to Tweet
– Plus a bit of FaceBook too

Oxford House @oxhse
@NatWei @oxhse looking
for Chair & Trustees.
Talented & committed then
come & join us.
More info go to
http://tinyurl.com/bm85uee
Pls RT

(2) Advertise hire space
Our problem
– Spaces not being used
– Lord Leverhulme dilemma? Which 50%?

Solution
– Facebook www.facebook.com/pages/Oxford-House

– Twitter https://twitter.com/oxhse

– Pinterest http://pinterest.com/oxfordhouse/

– Enews www.mailchimp.com

(3) Build awareness of OH
Our problem
– Not enough people know about
– Unused spaces & events
– Need to generate more income
– No little ‘black book’

Solution
– Create a presence
– Tell the story or stories
– Bury the myths
– Build engagement

Has it worked?
• Difficult to prove but…

• Reached new audience of trustees & we did recruit
successfully

• Increase in use of hire space & activities over
last 12 months

• Awareness has increased both through anecdotal
feedback & increase in enquiries for our 3 strands
of work

Lessons
• It’s a medium not the medium

• Relate it to your communications strategy

• Be bold

• Use strong images

• Be yourself

• Try humour? Or Maybe not…

• Use measures & tools to help evaluate

• Don’t get hung up blaming the internet for everything

Contact

John Ryan
CEO
Oxford House in Bethnal Green
john.ryan@oxfordhouse.org.uk
www.oxfordhouse.org.uk

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2. Oh! Community hub – office space – venue space – variety of community uses Arts centre – theatre, dance & gallery – arts activities – youth theatre Youth employability – 16 – 26 years – volunteering & internships – tasters + projects e.g. takeover

4. What did we want to do? • New trustees • Advertise hire space • Build awareness of OH

5. Where did we start from? • Little in-house knowledge as work application • Personal use by staff & volunteers • An ok web site • General interest & willing to give it a go

7. (1) Recruiting trustees Our problem – How to find new blood? – Limitations of existing channels – No budget or cast of thousands A solution? – To Tweet or not to Tweet – Plus a bit of FaceBook too

8. Oxford House @oxhse @NatWei @oxhse looking for Chair & Trustees. Talented & committed then come & join us. More info go to http://tinyurl.com/bm85uee Pls RT

10. (2) Advertise hire space Our problem – Spaces not being used – Lord Leverhulme dilemma? Which 50%? Solution – Facebook www.facebook.com/pages/Oxford-House – Twitter https://twitter.com/oxhse – Pinterest http://pinterest.com/oxfordhouse/ – Enews www.mailchimp.com

11. Facebook

12. Pinterest

13.

14.

15. (3) Build awareness of OH Our problem – Not enough people know about – Unused spaces & events – Need to generate more income – No little ‘black book’ Solution – Create a presence – Tell the story or stories – Bury the myths – Build engagement

16. Has it worked? • Difficult to prove but… • Reached new audience of trustees & we did recruit successfully • Increase in use of hire space & activities over last 12 months • Awareness has increased both through anecdotal feedback & increase in enquiries for our 3 strands of work

17. Lessons • It’s a medium not the medium • Relate it to your communications strategy • Be bold • Use strong images • Be yourself • Try humour? Or Maybe not… • Use measures & tools to help evaluate • Don’t get hung up blaming the internet for everything

18. Contact John Ryan CEO Oxford House in Bethnal Green john.ryan@oxfordhouse.org.uk www.oxfordhouse.org.uk

John Ryan, Oxford House - social media presentation at Locality's Convention 2012

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John Ryan, Oxford House - social media presentation at Locality's Convention 2012