Inno citémtl smartmoov-2015-07-17

InnoCité MTL
July 2015
Enabling on-demand mobile office for everyone
Louise Guay
SmartMoov Inc.

SmartMoov
 Coworking spaces are operating in
solo.
 Low profitability for all.
 Sharing online management tools is a must.
 Workers are mobile.
 Professional opportunities are lost.
 Nurturing a larger community base is a
must.
 Real-estate cannot yield its full
potential.
 Barrier of entry for new coworking spaces.
 Fostering new operators to grow the
coworking network is a must.
The Interspace Network 2

SmartMoov The Interspace Network
Interoperability & Mobility
3

SmartMoov
(2014 data) World USA Québec
Existing coworking spaces 2500 1400 15
Annual growth rate (%):
2010-2014 +100% +100% +56%
2015-2019 +30% +30% +30%
4The Interspace Network

SmartMoov
Access Control,
Booking & Billing System
 Real-time resource
inventory
 Cloud-based
 Smart locks
 Smart card / Bluetooth
connectivity
 On-demand rental
management
 Seats/desks
 Meeting rooms, offices
 Integration with existing
bookingAPIs

SmartMoov The Interspace Network 6
VPN-1
Interaction w/ booking
applications, invoicing,
website, social networks
& on-site displays
Booking apps
Remote
management client
Mifare
smart card
VPN-2
KABA System 6000
Server
Smart locks
RFID
Encoder
Card reader Card reader e-Lock
messenger
Mifare
smart card
Smart locks
Keycard only Keycard + Bluetooth
Bluetooth
smartphone

SmartMoov 7The Interspace Network

SmartMoov
For everyone, 24/7
 User Benefits
 Professional working environment
▪ Hi-speed Internet
▪ Wi-Fi
▪ High-quality printers
▪ Videoconferencing
 Networking
▪ Collaboration
▪ Community
▪ Seminars, events
▪ Car-sharing
▪ Insurances
▪ E-bank, E-health, E-learning, etc.
 300 shared spaces in 5 years
 In cities, suburbs & regions
 Average size: 45 seats
 Total capacity: 14,800 seats
 Member/seat ratio: 5:1
 Total membership: 74,000 people

SmartMoov
For Users
 Office as a Service
 Keep low pricing
 Costs shared between users
 Mobility across the Interspace Network
 Ease of use
 Proximity services
 Larger community base
 Increased professional opportunities
 Increased knowledge sharing

SmartMoov
 Community
 Our place / home
 Sense of belonging
 Inter-generational
 Smart City
 Mobility
 Flexibility
 Gamification
 Sharing economy
 Co-creation
 Local development
 Resource optimization
 Sustainability

SmartMoov
For Operators
 Real-time resource management
 Increased revenues
 Increased flexibility
 Connecting work spaces together
 Lowering barriers for new operators
 Helps growing the market fast
 Collaboration is attractive to customers
 Co-marketing benefits
 Increased customer base
 Events, seminars, etc.

SmartMoov
67%
33%
Coworking Network
On-demand rental
Long-term rental
5%
95%
SoloOperator
3,420 $
1,188 $
313 $
4,188 $
- $
1,000 $
2,000 $
3,000 $
4,000 $
5,000 $
6,000 $
Solo Operator Coworking Network
Annual Revenue per Seat
On-demand rental
Long-term rental
+44%
Revenue
Increase
For a typical single seat
• 300$ / month
• 25$ / day
Rental Distribution

Time savings
+ Fuel savings
= More disposable revenues
Neighbouring
stores & services
Potential
tenants
Current
tenants
Telecommuters

SmartMoov
 Incorporated in Canada (2012)
 To market the work done
at Living Lab de Montréal (LLM)
 Agreement for a 6% royalties to LLM

SmartMoov
 Experienced entrepreneurs
 Commercial-level
access control system
 Real-time availability management
 Smart locks integration with
booking APIs:
 Airdesk, Nexudus, Cobot, etc.
 Technology partners
 Bureau-mobile, Kaba-Ilco, Appointlet,
Microsoft
 Operating partners
 Signed
▪ Notman House (Mtl)
▪ Caisse De Lorimier-Villeray (Mtl)
▪ Strasbourg (France)
▪ Luxembourg (Lux)
 In discussion
▪ L’Esplanade (Mtl)
▪ CEIM (Mtl)
▪ Barcelona (Spain)
▪ Helsinki (Finland)
 Prospects
▪ La Gare Mtl
▪ Quartier de l’Innovation
▪ Santiago (Chile)

SmartMoov
Servicing coworking
spaces
 License fees
 Access control system
 Booking system
 Billing system
 Printing services
 Data reporting
 Margins
 1.75% on all transactions
 20% on installed hardware
 Premium services
 Usage data reporting to
end-users
 Value-added services
 Office design
 Office furniture

SmartMoov
Leaders: Skills:
 Louise Guay Collaborative leadership & marketing
 Claude Faribault User experience & administration
Professionals :
 Jean-Christophe Uhl Coworking space operation & marketing
 Duc-NghiepVo Network administration
 Jean-PhilippeAgaisse Coordination & animation
 Marie-Josée Frigon Office design

SmartMoov
“We need stronger links
with other startup hubs
around the world -
because no one ever said
we needed to do this
alone.”
Noah Redler
AUGUST 12, 2014 / IDEAS
Startup community: where do we go from here?

SmartMoov
Name Product Market
share
Our strengths Our weaknesses Comments
Regus Business centres 20-33% SmartMoov pricing is more
affordable to end-users.
Our prospect operators do not
hold prestige addresses.
125$/day
2000 centres, 750 cities, 100
countries
WeWork Coworking centres 2% SmartMoov allows members to
freely move from one place to
an other.
SmartMoov does not operate
coworking centres directly.
50$/day
43 centres, 16 cities, 4 countries
Breather Hourly rentals of
private rooms
0,7% Breather may be threatened by
AirBnB in its own niche (private
rooms rentals).
However, AirBnB cannot
compete with SmartMoov for
coworking spaces.
Breather received large funding
(7.5 M$)
15$/h (Montréal - 7 places)
20$/h (Ottawa - 3 places)
25$/h (San Francisco - 7 places)
30$/h (New York - 29 places)

SmartMoov
Name Product Share
(%)
Our strengths Our weaknesses Comments
ShareDesk Booking & billing
s/w for coworking
72% E-lock access control.
Members mobility.
Interoperability.
SmartMoov has smaller transaction fees.
S/w in development for
North America.
2$/month/user
20% transaction fees
1800 centres, 70 countries, 439
cities
Cobot Booking & billing
s/w for coworking
? E-lock access control.
Members mobility.
Interoperability.
North America.
445$/month (unlimited)
? centres, 30 countries, 30,000
members
Nexudus Booking & billing
s/w for coworking
28% E-lock access control.
Members mobility.
Interoperability.
North America.
3$/month/user (average)
Between 10 et 80 members
700 centres, 10,000 members
AirDesk Booking & billing
s/w for coworking
? E-lock access control.
Members mobility.
Interoperability.
North America.
5-8$/hr/user
?% transaction fees
6 centres in Montreal

SmartMoov
Affilates
• Coworking spaces
Users
• Individuals
• Startups
• SME
• Large
organizations
• Government
Clients
Affiliated centres
Web platform
• Subscription
• Booking
• Payment
1-800 line
Sales
Available spaces
• Technopoles
• Caisses Desjardins
Installation
• Access control
• Online services
• Equipments
• Design
• Furniture
Network
Development
Existing
• Incubators
• Business centres
In development
• Caisses Desjardins
• Cities & towns
• Commercial spaces
Real Estate
Inventory
23
Web
• Social media
• Mobile site
Contacts
• HR Assoc.
• Ch. of Comm.
• CDEC / CLD
Caisses Desjardins
• Branches
• ATM screen
• AccèsD website
Distribution
Recruiting
• Affiliates
• Clients
Communications
• Online services
• Help desk
• Terms & conditions
Service optimization
• Usage data
analysis
Marketing
Operators
• Coworking
• Hubs
Caisses Desjardins
• General managers
Real estate agents
Suppliers
The Interspace Network

CEIM
Desjardins-VillerayNotman House
La Gare Mtl INGO
L’Esplanade

SmartMoov
Per Operator
 Annual subscription 195.00$
 Monthly fees:
 Per installed lock 62.50$
 Per registered member 3.00$
 Billing transactions (%) 1.75%

SmartMoov
Targets
 Coworking space operators
 Notman, La Gare Mtl, L’Esplanade,
CEIM,Technopoles, Cities, etc.
 Property managers
 Caisses Desjardins, Cominar,
Ivanhoé Cambridge, Royalmount,
Habitations Trigone, etc.
Channels
 #coworkingqc
 ACGRH (Assoc. des conseillers RH du
Québec)
 Chambers of commerce
 HÉC-Montréal
 Living Lab de Montréal

SmartMoov
Targets
 Self-employed
 Consultants, professionals
 Start-ups, young entrepreneurs,
free-lancers, etc.
 Students, active retirees, etc.
 Managers & employees
 Governments
 Large organizations
 SMEs
 Foreign companies (soft landings)
 Education, health professionals, etc.
Channels
 Outdoors
 Events
 Pop-up, etc.
 Social networks
 Facebook
 Twitter
 Mobile website
 Service description
 Subscription & booking
 1-800 line

SmartMoov
 Global
 Sales team
 Mobile website
 Social medias
 Co-branding
 Games
 Local
 Concertation
 Community of communities
 Pop-up spaces
 Jam sessions
 Wall projections

SmartMoov
First Investor
100K$
 12.2% in voting shares
(cat. « A »)
Pre-money valuation:
Second Investor
75K$
 9.2% in voting shares
(cat. « A »)
644K$

SmartMoov
Budget (000$)
For a 6-month period
Software development 75
Installation costs 85
Operation costs 37
Marketing 2
Communications 1
Administration 37
Other (legal, insur., etc.) 24
Sub-total : 261
MINUS:
Sponsorships (58)
Revenues (28)
Sub-total : (86)
TOTAL: 175

SmartMoov
(000$) 2016 2017 2018
Revenues 1,198 7,370 8,283
Direct costs 2,356 3,570 1,530
Gross margin (1,159) 3,800 6,753
Gross margin (%) -97% 52% 82%
Sales costs 580 580 580
Administrative costs 146 146 146
EBITDA (1,885) 3,074 6,027
EBITDA (%) -157% 42% 73%

SmartMoov
 Expanding office rentals to suburbs & regions:
 WeWork
 Regus Plc
 Diversifying market of access control resellers:
 Genetec
 Protectron

Inno citémtl smartmoov-2015-07-17

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