1. DEFINING
THEFUTURE
OFRETAIL
ACROSSLATIN
AMERICA
In partnership with Sponsors
31 OCTOBER – 1 NOVEMBER 2013, WORLD TRADE CENTRE, SAO PAULO, BRAZIL
Call +55 (11) 3405-6686 | Email: rodrigo.reis@gsmd.com.br
www.worldretailcongresslatam.com
BROUGHT TO YOU BY
Part of the World Retail Congress Series
50 inspirational, dynamic and market expert speakers, including:
Alberto Moriana
Vice President
Sales Latin America
Procter and
Gamble Co.
Enéas Pestana
CEO
Grupo Pão de
Açúcar
Flávio Dias
e-commerce
Vice-President
Wal-Mart Brazil
Jose Gomez
Senior Vice
President
Mango
Thibaud Lecuyer
Co-Founder &
Managing Director
Dafiti
Francis McAuley
International
Director
Debenhams
Alex Cara
Vice President
Head of Global
Partnerships
ESPRIT
Norman
Jaskolka
President
ALDO Group
International
Gordon
Campbell
CEO
Spar International
Key sponsor

2. Dear Colleague,
The World Retail Congress Latin America is totally new and unique: a dedicated C-Level
strategic retail conference specifically designed to address the Latin American market.
Given the rising prosperity and economic growth of this region, it is essential to examine the
emerging industry trends, challenges and growth opportunities.
Providing global retail intelligence, over 50 leading international and regional retailers, global
brands and industry commentators will together take to the stage for the first time. Leaders
from Spar International, NetShoes, Mango, Walmart Brasil, Grupo Pão de Açúcar and Procter
& Gamble will discuss challenges, share best practice and provide strategic business insights for
you to adapt for your business.
The industry driven agenda is specifically engineered to attract leading interational retailers,
as well as the most dynamic and innovative regional retail leaders across Latin America. With
specific attention on core markets such as Argentina, Brazil, Chile, Peru, Colombia. This will
equip retailers with the information needed to keep up with the pace of change and seize the
available opportunities. Alongside this, the congress offers hours of dedicated networking
where you can arrange face-to-face meetings and establish lasting business partnerships with
Latin America’s retail elite.
This essential date in the retail calendar will give your business the competitive advantage in
this exciting and profitable region.
We look forward to welcoming you to Sao Paulo in October.
Kate Gallagher
Event Director
World Retail Congress Global Series
Congress
Partner
For more than 20 years, GS&MD has been
recognized in Brazil as a specialist in
retail, marketing and distribution. With a
comprehensive platform of products and
services, GS&MD offers content and high level
knowledge to help businesses develop the best
strategies for action in the consumer market.
www.gsmd.com.br
WELCOME TO THE WORLD RETAIL
CONGRESS LATIN AMERICA
REGISTER NOW: For full details on the Congress and to register, please contact the World Retail Congress
2
‘‘THE INAUGRAL CONGRESS IN
LATIN AMERICA IS THE CRITICAL
DATE IN EVERY RETAILERS
DIARY. BRINGING TOGETHER
INTERNATIONAL RETAILERS
WITH REGIONAL PLAYERS
ACROSS LATAM IT IS ESSENTIAL
FOR US ALL TO LEARN, ENGAGE
WITH EACH OTHER AND MEET
BUSINESS CONTACTS”
Jose Gomez, Mango

3. Latin America team Call +55 (11) 3405-6686 | Email: rodrigo.reis@gsmd.com.br 3
ADVISORY
BOARDLEADING INDUSTRY MINDS
SHAPING THE AGENDA
The Advisory Board consists of experienced retail leaders and experts,
reflecting the range, scale and verticals of the Latin American retail industry.
They play a vital role in shaping and directing the strategic thinking and
content behind the inaugural 2013 agenda.
Laurent Maurice
Cadillat
CEO
Libertad
Maicon Moraes
Commercial Director
Arezzo Group
Jiovanini Ciccone
CEO
Pernambucanas
Alessandra
Restaino
CEO
Le Postiche
Thibaud Lecuyer
Co-Founder &
Managing Director
Dafiti
Jose Rogério Luiz
Vice-President
Netshoes
André Alves
Ecommerce Director
Saraiva
Marcelo Salas
Martínez
CEO
Café Martínez
Roberto Sampaio
Procurement and
Ecommerce Director
Marisa Lojas
INTERNATIONAL SPEAKERS
The world’s largest retailers and global
brands will share their international insights,
strategies for international growth and
expertise on successful brand extension.
GLOBAL INSIGHTS
Evaluate the dynamics of the national retail
markets to inform your country strategy –
spotlight case studies on Chile, Peru, Brazil,
Mexico, Colombia and Argentina.
SAO PAULO:
TOP TEN WORLD’S MEGACITIES
As the most important financial centre in
Latin America, Sao Paulo is the perfect
backdrop for the Congress. Immerse
yourself in the retail landscape of this
diverse city and hear from the country’s
most successful retail entrepreneurs.
CONSUMER TRENDS
Understand the Latin American Consumer.
Benefit from consumer insight and
behavioural analysis of the socially diverse
customer base.
INSIGHTFUL TECHNOLOGIES
Understand how the latest payment, loyalty,
in-store and supply chain technologies can
help you achieve your business goals.
WINNING RETAIL FORMATS
Explore winning retail formats across
different territories – learn from regional
case studies and share global expertise
across retail format portfolios.
BUSINESS PARTNERSHIPS
Take advantage of this unique gathering of
local and international senior executives to
forge new partnerships and create lasting
business relationships.
EXPANSION STRATEGIES
Learn from the experiences of international
retailers that have transcended boundaries
and successfully cracked new markets.
PRIVATE LABEL INNOVATION
Set your business up for private-label
success through creative collaboration that
will win new customers, drive repeat business
and create exclusive product ranges
OPERATIONAL EXCELLENCE
Find out how you can benefit from
economies of scale and develop an agile
operating model to cope with rapid growth
and an evolving consumer.
WHY ATTEND RETAILS
FIRST PAN-LATIN
AMERICA CONGRESS?
ALL MAJOR RETAIL SECTORS
ARE REPRESENTED
GROCERY – APPAREL –
HEALTH BEAUTY – LUXURY
– ELECTRICALS – HOME DIY –
DEPARTMENT STORES
Jose Gomez
Senior Vice President
Mango
Sergio Herz
CEO
Livraria Cultura
Edson Kowabata
Strategy and
Development Director
Grupo Pão de Açúcar

4. INDUSTRY LEADERS
SETTING THE
FUTURE AGENDA
Over 50 business leaders will come
together to provide global intelligence
and factual case studies that will help
inform your business strategy.
Simon Gaffey
International Business Development
Director
Karen Millen
Norman Jaskolka
President
ALDO Group
Jorge Araya
Commercial Director
Hites
Sergio Herz
CEO
Livraria Cultura
Carlos Carvalho
Director of Marketing Operations
Luvebras
João Barbosa
CEO
Giraffas
Marcelo Salas Martínez
CEO
Café Martínez
German Quiroga
CEO
Nova Pontocom
Javier Salas Martín del Campo,
Economic Director, National
Association of Departments Stores
and Auto Service Centers (ANTAD)
Global economic influencers
Understand the social, political, demographic and
consumer trends from across the world that are directly
influencing the region and creating future growth
opportunities.
Technological Revolution
The parade of new technologies is relentless, but not every
emerging technology will alter the business landscape—getting
it wrong will be costly. Experts will share insights into what will
change the business world in the next decade. It is critical that you
understand which technologies will matter and prepare accordingly.
Customer Insight, trends
and big data
l Big Data - harnessing real-time insight from multiple
channels to inform sales strategies and engage consumers
l Loyal followers - strategies to retain customers without compromising
profits and the brand
l Insights – the mindsets, moods, motivation, desires and aspirations
that trigger customers’ actions
INVALUABLE
AND INSIGHTFUL
CONTENT
AGENDA HIGHLIGHTS
The agenda is born out of in-depth market research with over 100 retailers
and market commentators, expertly crafted to address the most pertinent
issues facing the industry.
Over 20 hours of in-depth content, will provide factual, tangible
best-practice examples from business leaders across the world.
CONGRESS SPEAKERS
World’s number 1 retailer represented
Global fashion brands operating in +80 countries
Brazil’s number 1 retailer
World’s largest consumer packaged goods company
Speakers from +15 countries
4 REGISTER NOW: For full details on the Congress and to register, please contact the World Retail Congress

5. LATIN AMERICA
IN FIGURES*
$1.132 trnforeign direct investment
4%growth rate in 2013
$230bnBrazil retail market worth
+100%
growth in ecommerce
investment in last 2 years
Leadership
Inspirational business leaders will share their unique
perspective on how to lead from the front and
overcome adversity
“Innovation distinguishes between
a leader and a follower”
Steve Jobs
The store of the future
The new generation of consumers have never known
a world without the internet. How is this impacting
the physical store environment? How do you employ
‘ecotecture’ to impact positively on the surroundings?
Why creating an experience is vital for future success?
Standing out in Private Label
Practical guide to ensure you:
l win new customers
l drive repeat business
l save money
. . . often all at the same time!
The connected digital world
Analyse the latest omni-channel challenges and core
mobile strategies to meet the needs of the next-
generation shopper. As shopping is increasingly
happening on both sides of the counter, how do you
move the eCommerce experience instore?
Plus….
The future of the supermarket; the global consumer; the latest shopper
experience technology; mobile commerce; change management; brand
loyalty programs; supply chain efficiencies and much much more…
Visit www.worldretailcongresslatam.com for the full agenda
*Sources: World Bank, Thomas White Global Investment,
‘‘THE WORLD RETAIL CONGRESS IS UNIQUE. IT IS THE
SINGLE MOST USEFUL OPPORTUNITY TO REALLY
LEARN AND MEET UP WITH YOUR COLLEAGUES
FROM AROUND THE WORLD IN ONE PLACE.’
Ian Cheshire, CEO, Kingfisher
5Latin America team Call +55 (11) 3405-6686 | Email: rodrigo.reis@gsmd.com.br

6. 6 REGISTER NOW: For full details on the Congress and to register, please contact the World Retail Congress
Latin America team Call +55 (11) 3405-6686 | Email: rodrigo.reis@gsmd.com.br
Brought to you by the organisers of the
global World Retail Congress
The World Retail Congress is the critical meeting place for the boardroom-
level decision makers of retail. Recognised as the pre-eminent meeting place
in the retail calendar, the World Retail Congress has brought together over
6,200 leaders of the global retail industry.
2013 sees the Congress and Awards move to Paris – one of the world’s most
iconic shopping destinations – and looks set to welcome a record number of
attendees to the capital.
For full information please visit
www.worldretailcongress.com
The World Retail Congress Series provides
content driven multi-streamed events,
providing extensive thought-leadership and
showcases the very best of regional and
international retailers and brands. Specifically
designed to attract Director Level Executives
from a mixture of grocery, fashion, luxury,
beauty and electrical sectors, the events are
truly aligned to the regions and fully
supported by local key associations and
media.
THE WORLD RETAIL CONGRESS
– GLOBAL SERIES
UPCOMING EVENTS
l Get face-to-face with key industry players to forge new international
partnerships
l Communicate your retail expertise by delivering strategic insights,
business case studies, industry analysis and market forecasts
l Demonstrate your thought leadership by Chairing and Moderating
thought provoking panels and cutting edge debate, to drive
innovation in retail forward
l Increase international brand recognition through our global
marketing campaign targeted at market leading retailers, before,
during and after the event
Get in touch today to find out how you can achieve your marketing
goals and how we can work with you to create the best opportunities
for you before, at and after the Congress
For sponsorship opportunities contact:
Sanjay Singh
Head of Sponsorship, World Retail Congress Latin America
Tel: +44 (0)20 3033 2482
Email: sanjay.singh@i2ieventsgroup.com
WORLD RETAIL CONGRESS
SPEAKERS HAVE INCLUDED:
Angela Ahrendts
CEO
Burberry
Dave Cheesewright
President and
CEO, EMEA
Region, Walmart
International
Philip Clarke
CEO, Tesco
Millard Drexler
Chairman and CEO
J.Crew
Tommy Hilfiger
Founder and
Principal Designer
Tommy Hilfiger
Sir Martin Sorrell
CEO
WPP Group
BECOME PART OF RETAIL’S FUTURE BY
PARTNERING WITH THE CONGRESS
7-9 October 2013
CNIT, Paris
31 October –
1 November
WTC Sheraton in
Sao Paulo, Brazil
4-6 November 2013
The Maslow,
Johannesburg,
South Africa
25-26 March 2014
Marina Bay Sands,
SingaporeMedia partners