Second edition of Tijuana Innovadora, an event created by a group of businesswo/men and citizens strongly comitted to make their city better know for their contributions in science, education, art and techology...
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Tijuana Innovadora 2012 English
1.
2.
3. INDEX
01
Introduction
4
09
Innovative Vocation
94
02
Building
Citizens
6
10
Mega Events
98
03
• Inauguration
Generation of Richness
and Social Capital
• Cultural Program
• National Lottery
• Postal Stamp
• Guiness Caesar
• Meditation for Peace
• Binational Region
• Fighting Breast
• The Agora
• Biking to Greatness
• Innovamoda
• Culinary Battle
8
• Satellite Launching
• Public Art
• Mosaico Tijuana
• Closing Ceremony
Cancer
04
Volunteers
05
General Vision
21
06
From Tijuana to the World and
From the World to Tijuana
22
• Business Forum
14
• Speakers
Some Numbers
124
12
A National Model
126
13
Communication
128
• Humanism
• I’m from Tijuana
born in...
• SD/TJ Stronger
07
Sponsors. Socially
Responsible Investment
• Pavilions and
• Press Conferences
• Distrito Federal
• Media
• Web and Social Nets
• Tijuana
• San Diego
• Tijuana Innovadora
14
• Gala Dinners
Formation, Education and
Leadership
Together
82
Sponsors
08
• Strategic Design Pavillion
11
• Industrial
• Creativity
• Pa’ Bailar Tijuana
Colectivo Tijuana Innovadora
140
• Art in Industrial Facilities • Donated Public Art
92
• Managers
• Tijuanizando México
• Recycling
• Staff/Volunteers
• Casa de las Ideas
• Time Capsule
• Credits/2012 Memoir
3
4. INTRODUCTION
T
he period 2007-2010 was very difficult
valve to be implanted in his heart, like all
because of the aggressions that
others around the world, are designed and
shocked our city. Tijuana’s image was
manufactured in Tijuana.
seriously damaged with the sudden
large amount of information about this
While having dinner with friends he shared
insecurity. Benefits, opportunities and
how proud he was to know that Tijuana
strengths were little known worldwide,
was “in the heart” of so many people. At
even for people from Tijuana.
dinner that night were Jack Winer (architect
and sculptor of El Histrión, a sculpture
Upon this climate of social depression, a
businessman of the region by the name of
known as CECUT), Alejandro Bustamante
José Galicot (creator of the projects: Imagen
(Director of Plantronics), and Tomás Perrín
de Tijuana and Por Amor a Tijuana), had to
(a marketing consultant), and they shared
undergo an urgent heart valve replacement.
information about other products that were
While discussing the details of the surgery
designed, manufactured, assembled and
with his physician he learned that the
4
located in the fountain of the museum
exported from Tijuana to the world.
5. It was then that Mr. Galicot decided
it was the perfect time to showcase
achievements of our City to the nation and
the world. We had to show that in the heart
of our City the hardworking and innovative
energy of its citizens was very much still
flowing and leading the city to achieve the
first places fields such as science, art,
education and technology.
We had to show that in the heart
of our City the hardworking and
innovative energy of its citizens
was very much still flowing.
5
6. BUILDING
CITIZENS
What makes Tijuana Innovadora different
from any seminar, symposium, festival, or
fair? Why is it said that Tijuana Innovadora
is a national model to be followed?
hat makes Tijuana Innovadora dif-
W
aged to include the harmonious and com-
ferent from any conference, seminar
prehensive participation of: private sector, fed-
or symposium? Why is it said that Tijuana
eral, state and county governments, regional
Innovadora has become a national model?
and national media, professionals in diverse
areas and disciplines, non profit organiza-
Tijuana Innovadora is an innovative and phil-
tions, as well as students and residents in the
anthropic movement created by the business
city and its surroundings, the only objective of
sector that manages to integrate an active
which was: Tijuana.
and committed community.
With the motto “The only protagonist is
Tijuana”, people born in, and adopted by the
Together, we reclaimed our dignity,
deepened our sense of belonging and
created active and engaged citizens.
city have reclaimed and demonstrated at a
local and national level the reality of the city’s
During this process, Tijuana Innovadora becomes
economic, creative and innovative status –
a movement stimulated by the radical change
challenging the media message of devasta-
in the collective state of mind of hundreds
tion and defenselessness of our city-.
of participant and volunteers, redefining their
objectives in a dynamic relating to the city and
In its first edition Tijuana Innovadora man6
its residents.
7. We were able to attract
the attention beyond
the border, making
them curious to
precisely investigate
what is happening in
Tijuana.
Upon learning of the movement, several
organizations, projects and collective groups
seeking to build a better community began
to focus on social relations, economic
investment, promotion of values, regional
careers, taking over public spaces,
collaborative work, as well as the search
of innovative proposals in fields such as
science, art and culture. These projects were
not only created or strengthened, they were
furthered by the people of the city and in
some cases, the State of Baja California took
part in them.
In the second edition we were looking to
complete and enrich the original idea. The
volunteering managers made their proposals
and Tijuana Innovadora was planned with
three general objectives: strengthen the binational relationship; stimulate the creation
of new and innovative careers; and continue
sharing at a national level the experience
and methodology acquired by Tijuana
Innovadora. All this under the same precept:
Bound for greatness.
7
8. GENERATION OF RICHNESS
AND SOCIAL CAPITAL
Why do we say that
Tijuana Innovadora
stopped being an
event and became a
movement?
Comité Binacional (Bi-national Committee),
the community have met
Innovación y Juventud (Innovation and Youth)
every Wednesdaymorning
– the main purpose of which was to give new
from 8:00 to 9:00 to share
life and keep these new social, economic,
updates in our tasks, as well as the
educational, environmental and cultural
achievements of different organizations,
forum dynamic for our citizens.
collective projects, institutions and
individuals that pursue goals common with
Tijuana Innovadora: to further the sense of
cooperative, joint and volunteer work
D
belonging, generate economical growth,
uring the intermediate period between
resulted in a series of proactive attitudes
cause positive and sustainable effects in the
the first (October 2012) and second
and conducts. Under the precept “Yes we
environment, facilitate access to knowledge,
(October 2012) editions of Tijuana Innovadora,
can!”, Tijuana’s citizens looked to generate
abilities and skills; as well as strengthen
the organization worked through committees
economic and social development. For
our capabilities to live in solidarity,
– De Voluntarios a Lideres (From Volunteers
two years, with our founder Jose Galicot as
with respect and among friends. This
to Leaders), Tijuana Verde (A Greener Tijuana),
8
This empowering process through constant,
host, Tijuana Innovadora and people from
is the result of that effort.
12. Discipline is the spirit of
any army, it makes small
numbers formidable,
procures success to the
weak, and esteem to all.
- George Washington.
12
13. Every
Wednesday from
8:00 – 9:00 am at CANACO, in
the Zona Rio area in Tijuana, Tijuana
Innovadora invites everyone from the city to
hear about the committees’ up-dates and the
organization’s agenda, as well as to exchange
information about the achievements of different
innovators. In the Agora, as we lovingly refer to it,
the doors are always open to any curious or
interested person that wants to join the
Tijuana Innovadora Movement, if and
when they shout with us:
Yes we can!
13
16. T
he greatest effort, example and pride
of Tijuana Innovadora has been the
volunteer work of business men, academics
and students: hundreds of women and
men of all economic, educational, social
and cultural levels responded willingly and
consciously to a crisis situation in our city
was living, helping it to recuperate the spirit
of our region and enriching the meaning of
the word community.
16
17. What is Tijuana Innovadora’s
greatest example and what it
is most proud of?
It is the hard work of each of its volunteer what has kept Tijuana Innovadora strong and has allowed its progress. The
crises is now behind us, but there are still many challenges
our city has to face, it’s necessary that we actively and in
an organized fashion transcend our daily routine, with the
conviction that our contribution is not only useful but indispensible, that it reflects our humanitarian spirit, that we receive much more than what we give; it is a stimulating task,
undertaken by many friends, that is also highly rewarding.
17
20. 20
Find the differences
GENDER
Men
Women
Industrial Chemistry
Preschool Teacher
Technical High School- Accounting
Nutrition
Medicine
Cyber-Electronic Engineering
Electronic Engineering
Computer Science Engineering
Logistics
Management Processing
Gastronomy
Philosophy
Sports
International Commerce
Arts and Communication – Telemedia
Educational Psychology
Optometry
Nanotechnology
Industrial Maintenance
Hispanic Literature/Literature
Chemical Engineer
Digital Graphic Design
Computer Science Engineering
Industrial Electro-mechanics
Electro-mechanics
Elementary and Middle Education
Computer Programming
Pedagogy
Accounting
Commerce and Foreign Commerce
Administration and Political Science
Customs Processing
Computer Science
Mechatronic Engineering
Biochemistry
Computer Science
Electronics
Public Administration
Tourism and Marketing
Design
Mechanical Engineering
Chemistry Sciences and Engineering
Information Technologies
Architecture
Engineering
International Relations
Psychology
Humanism
Industrial Engineering
Economics and International Relations
Public Administration and Accounting
Marketing
Languages
High School or similar
Systems
Economy
Generals, without defining
Business Administration and others
Law
Communication
UNIDEP
UNEA
Instituto México
Instituto Cuauhtémoc
Inst. Tecn de Monterrey
Colegio Anglo Español
COBACH
CESUN
UTT
UNID
UDC
Normal Fronteriza de Tijuana
CIPCOM
CETIS
Southwestern College
CBTIS
CONALEP
No estudia
Xochicalco
Preparatoria Federal Lázaro Cárdenas
CECYTE
IBERO
CETYS
CUT
ITT
UABC
SOME DATA
SCHOOLS
CAREERS
21. GENERAL VISION
Creativity
• Tijuana Verde
• Education
• Cinematography
• Medical Excellence
• Citizen Participation
• Media
• Strategic Design
• Culinary Art
Industrial
• Electronics
• Automotive
• Energy
• Organizational Excellence
• Medical Industry
• Aerospace
• Science and Technology
Humanism
• Leaders and Entrepreneurs
• Humanism
• Economy
• Digital City
• Philanthropy
• Innovation Greatness
• Metropolitan Development Planning
21
22. ,
ora
ad shed
ov
pli
Inn
e
na ccom ss th ce,
a
a
ro cien
iju
,T
ac
s
ted
ion , invi from itics, he
d
rs
r
e
e
s
ol
an
nt
v
p
ie
rd
st
Bo nalit s of wake uana y of
fir ent
t
d
Tij
oa
rso
ali y”
iel
ts
ig
pe the f ure t rom ly re
n i ntell
I
lit
i
t
f
I
us
o
in
e
ul
da r “rea
The fam erts nd c eopl the
be er Al
p
p
a
d
m
m
an d, ex , art f the
fro e so winn nd
n
–
rl
o
h
wo catio e –
e, a
rld
ht
ize
wo t wit e Pr Ston es;
u
nc
ed scie
al
ac
the tras
iz
t
n
Pe
of
rB
n
yW
an
en
co rest
co obel witte
m
sm zem t
, in
N
e
f T a Jim ines
a
a
o
th
rity dia.
i
er
am d gre
us
e
cu
ed
a
se e m ound ikip nd b nce,
s.
f
yh
e
W
th
ga
es e cit enge s,
he
of
of
g
Kin ir pr
er
h
e; t
ll
t
r
d
a
din dia
Go foun Larry
the wed d ch
un
e
th
o
t
o
i
n
ing
lm
the nalis
urr
,w
, sh ies a
r
im ces
s s tiona peak
it
u
it
Sl
s
jo
a
s
en rtun and
t
ity,
rlo nfer
irs
dn
po
a
Ca
an our c the f
co s, op juan
al
r
d
ion h to
an ngth
, fo
f Ti
s o e reg roac uana
e
str dent
p
th
Tij
si
as eir ap our
Re
f
e.
ell
h
o
tim
s w hed t ood
a
g
ric
lon
eg
en ut th very
o
ab
na
ei
tim
TO
A
OM
R
F
22
T
AN
IJU
HE
T
O
W
LD
R
23. ND
A
OM
R
HE
T
LD
R
TO
NA
UA
IJ
T
O
W
F
e
a
, th
an ess s.
iju tn
,T
iou ,
a
bit
s
on gre
m ock
iti or
t
ed d f
e a , bl
gh
or cs
ou is
nd un
s
m pi
o
s
ec , bo
en
to
we aly nts
n
e s ora s ev the ties
e
a
th
a
d
vi
m irem
of
In ova e w
n
cti oru
l
u
o
a
g
n
f
na
eq
cti
In
en
te
nd
e r egio
all sele s a eba
r
e
t th
ch he
nc
e d bou new ural
”
n t fere o th
I
a
,
ult
t
sh
rs
ls f the
on ing
d c reha age of
sa
c
o
o
n
r
s
“
a
p
s
b
an
ro
is
nd
to
ial
m ittee e
d p ema soc In th eer
m n th
,
.
t
an
d d mic ces lun com d o the ng
n
an no
vo nd
gi
ide en
y,
o
sta
a
ec gth elon ing
ec um e cit ers
d
c
en
ra
f b port
h
b
cir ut t em ado : str e o
s
up
s
o
;
v
ab rd m nno ritie sen nd s tors
ge
I
a
oa na
rio and
ec
an
g
b
s
a
g p de
ch e
tin ent
u
,
x
s
r
Tij owin pri
ca
d e rovid tific
fe
ll
n
al road dif t an
p
fo ion
ie
b
of
en l as , sc
g
ing
gh ities
re
m new ,
tm wel ical
s
ou tiv
m
r
s
h
t
s
a
ve
th
op ogr bou ncie
,a
ac e in
t
es ilos
e
pr s, a
he
o
t
ss
h
d
t
nd
om ine al, p
te the
an
ep
pr
al
t
ic onc
c
us
i
t
b
ha
on
ich
m
he d c
in
ati enr ns t
no , est
n
o
rn
o
r
te
ec stic
ea
nd
ati thei t
dg d in te a ner
ti
s
r
g
le an
a
fir ndly
a
e
in
s,
ow al
) g uild
pd
o
t
kn ion
ion
ec
o u rren eb
t
rt
tat nd s nd
r
u
c
d
na rde
pe
, a tal a
d c an
o
ex ens
in
vi
(an ing
d
z
n
w
i
ic,
ld
ne bui on a s cit am
n
a
ti
e
ar cep em a dy
s
er
th
a
t
p
.
ou
na city
ab ijua
ve
i
T
of ovat
n
in
23
25. Paola Antonelli
Steve Berlin Johnson
Richard A. Boucher
Maurizio Corbi
Phillipe P. Cousteau
Wolfgang Flur
Richard Florida
Arturo Elías Ayub
Sebastian
Denise Dresser
Katherine Grigsby
Charlie Iturriaga
Eduardo Verástegui
Carlos Kasuga
Natalie Jeremijenko
Martin Krammer
Anand Mahindra
Blake Mycoskie
Richard Stallman
Ada Yonath
Steve Wozniak
Alejandro Ramírez
Enrique Norten
Silvia Torres-Peimbert
Claudio X. González
Carlo Ratti
Richard Yelland
Andrés Madrigal
25
26. Carlos Alazraky
Esra’a Al-Shafei
Raul Alcalá
Chris Anderson
Ricardo Arnaiz
Pedro Aspe
Mónica Aspe
Carolina Aubanel
Patricia Aubanel
Alan Bersin
Martin Borchardt
Lourdes Botello
Salvador Camarena
Iván Carrillo
Edoardo Chavarín
Salomón Chertorivski
Mily Cohen
Gabriela Enrigue
Maricarmen Flores
Jorge Garralda
Rick Goings
Federico Graef
Tonatiuh Guillén
Doug Jones
Robert Kaplan
Scott Kirsner
Pablo Latapí
Jeff Light
Amy Lyman
Viviana Martínez Moreno
Adela Navarro
Carlos Puig
Sarah Reinertsen
Liebano Saénz
Ezra Shabot
Yuriria Sierra
Armando Talamantes
Gabriela Warketin
Gianfranco Zaccai
Sharon Zaga
Sam Zien
Michel Rojkind
26
Carlos Sánchez
Ximena Valero
Enrique Villa Rivera
27. David Abeles
Maria Eugenia Acevedo
Luis Aguirre Lang
Francisco Javier Allard
Horacio Almanza
Miguel Ángel Alonso
Mario Anguiano
Rodrigo Arboleda
Rodolfo Argote
Claudio Arriola
Jorge Arroyo
Aaron D. Bare
Claudio Bartolini
Mark Baydarian
Felipe Bayón
Guillermo Bernal
Enrique Betancourt
Moritz Bilagher
Luis Ricardo Bonilla
Miguel Ángel Cadena
Claudia Calvin
Orlando Camacho
Jorge Camarillo
Jose R. Castillo
Jose Castillo
Derrik Chinn
Jae Chul Nam
David Cuartielles
Felipe Cuamea
Claudio Cossío
Joe da Rosa
David del Ser
Dale Dougherty
Hernando Durán
Michael Chu
José Luis Cordeiro
Margarita Díaz Lopez
Flavio Díaz Mirón
German Escorcia
Francisco Fernández Lagos
Raúl García
Rodolfo Gerschman
Jorge Ferráez
Ignacio Fimbres
Javier Firpo
Eric Frost
Marco Gallardo
Laura Gómez
Erika Gómez
Javier González
José Carlos González-Méndez
Graciela Guerra Rivas
27
28. Miguel Ángel Guerrero
José Miguel Guerrero Guerrero
Manuel Guevara
Martin Gutiérrez Lacayo
Carlos Guzmán Bofill
Rodolfo Ham-Zhu
Mark Hatch
Matt Hebert
H. Hendler
Áaron Hernández Vázquez
Juan Manuel Hernández Niebla
Luis Herrera-Lasso Mijares
H. Herrera
Kurt Honold
Gibrán Horemheb
Pascual Ibánez
Lourdes Ibáñez Aldana
Humberto Jaramillo
Richard Kay
Roberto Kobeh González
Kelly Koskella
Juan Pablo Kuri
Roland Kwemain
Michael P. Lasen
Armando León
Alexei Licea Navarro
David Livingstone Smith
Gloria López
Juan Antonio López Corvala
Jorge López Pérez
Yolanda Loria
Christina Anne Luhn
Nancy A. Marlin
Ana Laura Martínez
David Mayagoitia
Alejandro Maza
Kevin McGovern
Gastón Melo
Francisco Javier Mendieta
Maria Elena Miranda Pascual
Bruce Moore
Alejandro Mungaray Lagarda
Jordi Muñoz
Virgilio Muñoz
Alberto Núñez
Flavio Olivieri
Jorge Olmos Soto
Hernando Ortega
Ariel Ortiz Lagarde
Juan José Parceró Valdéz
Armando Pedrero
Rafael Peréz Hernández
28
29. Jesús Pérez
Eric Pilaud
Ismael Plascencia
Javier Plascencia
Alejandro Poiré
Halla Razak
Felix Recillas
Alfredo Renán González
Andrés Reyes Botello
Pablo Reyes Pruneda
Rivelino
Daniel Rubio
René y Uriel Salgado Velazco
Miguel Salinas Yáñez
Rodrigo Sánchez Ríos
Manuel Sandoval Ríos
Edgar San Juan
Martín San Román
Juan Sarracino Ruiz
Jason Short
Bob Slapin
Kit M. Song
Héctor Tajonar
Manuel Taméz
Jair Téllez Montaño
Ofelia Toledo Bacha Pineda
Marcela Valladolid
Martín G. Vázquez
Hugo Villa Smythe
George Whitesides
Cole Wilbur
Doretta Winkelman
Chris Yanov
Jorge Zavala
Carlos Zavala Ruiz
Arturo Zizumbo López
Albert Zlotnik
Waldo
29
32. GREEN TIJUANA
The CESPT has taken action to reuse water and to create a culture of
conservancy like the “Arturo Herrera” plant, the InnovaCespt theme
park, La Morita plant with an experimental vineyard, the infiltration
project at Valle de las Palmas, systematization studies and a lower
ecological cost among others.
- Hernando Durán, CESPT.
Whoever solves the water problem wins two Noble
Baja California is the
Prizes: one for science and the other for peace.
aquarium of the world.
- Kevin McGovern, McGovern Capital LLC,
quoting Kennedy.
- Phillipe Cousteau quoting his
grandfather Jacques Cousteau.
...the production of the marine algae Aonori is a success because it’s comprised of 25% protein, 24% soluble fiber, and
27% minerals … in our farm in San Quintin, Baja California, the production cost is lower, because it requires sea water,
and we have it just a couple of kilometers away.
- Armando Leon Valladolid, Aonori Aquafarms.
Urban administration of water:
examples and challenges.
Innovation to solve world problems
concerning contaminated waters.
Iván Carrillo
Kevin McGovern
General editor of Quo magazine
Hernando Durán
General director of CESPT
Bruce Moore
Specialist in matters concerning water
Halla Razak
Director of programs for the Colorado River
32
Recovery of the Tijuana River:
reconnecting the urban with the
natural. Premier of the video “Tijuana
Río Conecta” (Tijuana River Connects)
President of The Water Initiative
Martín Gutiérrez Lacayo
Director of PRONATURA
Hernando Durán
CESPT
Virgilio Muñoz
Director of the Centro Cultural Tijuana
33. With the project: Restoration of the Tijuana River, it is expected to obtain various
species of trees like willows, aspens, and oaks, as well as flowers and birds in a
variety of over 100 species that for a while now have not been seen along the Tijuana
River and that will return to their original site.
- Gutierrez Lacayo, Pronatura.
…1200 million people in the world do not have access to
water … due to the lack of access to the precious resource
7 thousand children die … half of the hospital beds in the
world are occupied by cases related to lack of water.
- Kevin McGovern, McGovern Capital LLC.
We have published several articles in collaboration
with the region, Tijuana-San Diego...Oasis Marino, its our
emblematic film.
- Doretta Winkelman, SDNHM.
What changes the planet is conscience, and what changes
conscience is education.
- Margarita Díaz, Proyecto Fronterizo de
Educación Ambiental A.C.
We have been relying on one single source of water,
and that is the big problem.
- Halla Razak, SDCWA.
We are all connected
to the Colorado River.
- Bruce Moore, SNWA.
Environmental education
without borders
Aonori Aquafarms, a sustainable
company on the brink of conquering
global markets
Margarita Díaz López
Director of Proyecto Fronterizo de Educación Ambiental A.C.
Carlos de la Parra
Forging a sustainable world for the
XXI century
Philippe Cousteau
Armando A. León
President and General Director of Aonori Aquafarms
Environmentalist, Explorer, Social Entrepreneur, and Defender of
the Environment
Environmental specialists, COLEF
Doretta Winkelman
Director of Binational Education, San Diego Natural History
Museum
Managers:
Carlos de la Parra. Hernando Durán. Gastón Luken. Patricia Saharagui Ruiz.
33
34. EDUCATION
Good grades do not guarantee a good employment. Critical thinking
and collaboration is what we need our youth to learn.
- Javier Firpo, Khan Academy.
Latin America is generating, participating and contributing 3.5%
of the world’s knowledge, the United States contributes 25%, and
China collaborates with 17%, these numbers are proportional to the
development of those regions and show the close relation between
knowledge and the evolution of societies.
- Enrique Villa, Conacyt.
That all programs are free, so that all users are free … Free software
is a matter of Human Rights.
- Richard Stallman, Fundación
Software Libre.
Memory is part of our existence and the societies of knowledge find
themselves upon the challenge of recovering it notwithstanding the
incessant production of digital documents.
- Katherine Grigsby, UNESCO.
Education and Innovation
All knowledge, all people
Germán Escorcia Saldarriaga
Felipe Cuamea Velázquez
Nancy A. Marlin
Katherine Grigsby
Ezra Shabot
Tonatiuh Guillén López
Enrique Villa
President, International Academy of Science
and Technology-AiTyC
Moritz Bilagher
Regional UNESCO Office for Latin America and the Caribbean
Javier Firpo
Director of Education for Latin America, INTEL
Richard Yelland
Chief of Division in the Education and Infrastructure Department
of the Organization for Cooperation and Economic Development
34
Dean of the Universidad Autónoma de Baja California 2011-2015
Director and representative of UNESCO México
President of COLEF
Dean, San Diego State University
Newspaper, MVS Radio
Director of CONACyT
35. The challenge of institutions like ours...is to keep generating quality knowledge and making it available to everyone.
And that the access be universal.”
- Tonatiuh Guillén, COLEF.
...during three decades of educational investment it has not been
possible to place the knowledge of students at the speed with which it is
generated...the role of a teacher is fundamental.
- Nancy A. Marlín, SDSU.
Children are in school but they are not learning, this is erosion.
- Moritz Bilagher, UNESCO.
...there is a paradox because those most educated,
represent a majority in the unemployed rate.
- Dinorah Miller.
...high performance teachers, produce high performance
students...school leadership, the classroom climate,
the classroom strategy, and the parents are four
fundamental areas for quality.
- Richard Yelland, OCDE.
Education system has focused in developing the cognitive aspect of the students, nevertheless, the moral
aspect, artistic, civic, and physical aspects, have been set aside, and abandoned by teachers, thus the provisions
of article 3 of the Constitution are not being complied with.
- Gilberto Guevara, CIEYAPA, AC.
...3.5% of knowledge at a worldwide level in
contributed by countries that conform Latin America,
which leaves them at a disadvantage, since as of
2020 knowledge will be renewed every 27 days, as
oppose to today, when it is renewed every five years.
The priority of national education has to be
educating the poor
- Roger Díaz de Cossío, UNAM.
- Felipe Cuamea Velázquez, UABC.
Educate, a verb in al tenses
Free software and your liberty
Roger Díaz de Cossío
Richard Stallman
Systems Engineering Coordinator, Engineering Institute, UNAM
President of the Free Software Foundation
Gilberto Guevara
Specialist in Education
Gastón Melo
President of Espacio de Vinculación A.C.
Dinorah Miller
Academic and Researcher
Manager:
Márgara de León.
35
36. CINEMATOGRAPHY
Mexico is becoming an economy based on efficient production...
nevertheless, we register a patent for every five million people, and
this depends of the quality of the education.
- Alejandro Ramírez, Cinépolis.
Every time the film entrepreneurs
have decided to set aside their fear
and resistance to innovation, the
film industry has grown.
- Scott Kirsner, researcher.
...there is a very powerful weapon to further creativity, and it is the
Internet...we must search for new things and not cease to learn.
- Erika Gomez, Twitter.
There is a very strong interest to make films in Baja California, and
that has it all to achieve it.
- Maria Estela Fernandez, custom designer.
...I came to Tijuana to write the movie ‘Norteando’...the city hugged
me and I was able to show an image of Tijuana to the world...now,
the people form Tijuana identify allot with the movie.
- Edgar San Juan, moviemaker.
Mexico needs personnel crossing the border to generate and
train production staff...I am not worried about investing money in
someone that is going to remain with us for a very long time.
- Kelly Koskella, Hollywood Rentals.
Technology in film, a story of
mistrust
Creativity and cinema art
of Baja California
Scott Kirsner
René Castillo
Writer, journalist and Movie Critic.
Film and television promoter
María Estela Fernández
Innovation and the future of the
experience of the audience in movie
theatres
Alejandro Ramírez Magaña
President of Cinepolis.
36
Custom Designer
Erika Gómez
Graphic Designer
Marco Niro
Art Director and Production Designer
Josué Palos
Graphic Designer
Edgar San Juan
Producer and Director
37. We have to watch films that increases human dignity.
- Eduardo Verástegui, Metanoia Films.
...the simpler the mechanism for the return of the incentive, the
more likely they will return to the country for a new production.
- Doug Jones.
...we have to educate professionals for the film
industry in Baja California.
- Hugo Villa, IMCINE.
This sate awaits
important investment
projects in cinematography and a television
series that will film for
one year, 150 million
dollars will be invested
in these projects and
cause a great economical spill.
- Kurt Honold,
Baja Estudios.
...we must incentivize producers to come to Baja
California, not only from the United States, but also
from the center of the country.
- José Larroque, Baker & McKenzie.
México: competitiveness and
foreign productions
“Little Boy” – Made in Baja California
Eduardo Verástegui
Kurt Honold
Actor and Producer
Director, Baja Estudios
Doug Jones
Film Producer
Kelly Koskella
President Hollywood Rentals
José Larroque
Attorney, Partner at Baker & McKenzie
Hugo Villa Smythe
Mexican Institute of Cinematography
Managers:
Carlos Carrillo. René Castillo.
37
38. MEDICAL EXCELLENCE
At the UABC there are research projects in diabetes
and hypertension. Drug and HIV problems are being
addressed bi-nationally. Likewise, treatments for
ulcers and diabetes with silver nano-particles are
being undertaken.
Genomic, through sciences like molecular biology,
biochemistry or computer science, among many other fields
of investigation, allows us to foresee the conduct and forms
of treatment of various illnesses … Baja California is the ideal
place for the development of biotechnology.
- Alfredo Renán, UABC.
- Albert Zlotnik, UC Irvine.
...this border is also the home to the courses in ATLS and ACLS for graduates
–or about to graduate- and physicians, and it’s practiced in the best local
hospitals; this causes Tijuana to have the best hospitals, with physicians
licensed and relicensed for up to four times, thus the quality of the service
is the most adequate.”
- Rigoberto Pallares Aceves, Hospital Ángeles Tijuana.
If we join robotic, the diagnosis capability, bionic, genome
medicine, progenitor cells, and we align them effectively,
we are talking about reaching the one hundred years of
life expectancy within the next ten years.
- Salomon Chertorivski, Ministry of Health.
In the city there exist only two duly
Uncontrolled diabetics and people with high
certified hospitals.
blood pressure affect the world’s health.
- Carlos Zavala Ruiz, Ángeles Health International.
- José Antonio Hurtado, Universidad Xochicalco.
65% of infants that receive medical attention at Shriners Hospitals have no type of medical insurance...10% are
from Mexico...of the children of Baja California, 50% are from Tijuana...
- Kit M. Song, Shriners Hospitals for Children.
Training of education of professionals
in the field of health
Certification process in patient
health and security services
Values of Tijuana residents
Lourdes Botello
Pablo Barragán
Research and Teaching Director at the National Institute of Geriatrics
Miguel Ángel Cadena
Rigoberto Pallares Aceves
Director of the Training Center of Minimum Invasive Surgery
in Tijuana
Alfredo Renán González
Rodrigo Robledo Silva
José Antonio Hurtado
Carlos Zavala Ruiz
Flor Ma. Guadalupe Ávila Fematt
General Editor of the magazine Balance
Chief of the Health Science Center of the UABC, Valle de la
Palmas Campus
Director of the School of Medicine and Psychology of the UABC Tijuana
Director of the School of Medicine of the Centro de Estudios
Universitarios Xochicalco
38
TV Azteca and Milenio
Internal medicine, member of the Investigation Committee of
Hospital Ángeles Tijuana
Head of the Medical Arbitration Committee of B.C.
Business Development Director of Angeles Health International
Juan Antonio López Corvalá
Juan José Parcero Valdés
Cardiac Surgeon, Principal Researcher of the Regenerative
Medicine Research Institute
Sergio René Salgado Peraza
Chief of President Barack Obama’s Office for the control of
Malaria in Africa
39. When a life is saved, Humanity is saved.
- Sergio Rene Salgado Peraza, Office of
President Barack Obama.
With the transplant of stem cells, it is possible to regenerate
areas in the heart that are damaged and to have it recover 100%
of its function. The patient can recuperate his normal life and
considerably extend his life expectancy.
- Juan Jose Parcero, Institute of Regenerative Medicine.
...we have 500 students distributed in the careers in medicine,
odontology, psychology and nursing...Valle de las Palmas is a
development area for doctors in Baja California.
- Miguel Ángel Cadena, UABC.
We are developing mechanical prosthesis of arms and hands
controlled by the brain, this technology is already on the market,
there sale and maintenance could be less expensive in Mexico and
the United States than their manufacturing in Europe and Asia.
- Hernando Ortega, UNAM.
There is progress in genetic reprogramming for therapeutic
purposes, the current bet on innovation for the great laboratories of
the world that seek to develop medicines that correct deficiencies
in the molecular structure of cancer producing cells or illnesses
caused by genetic mutations.
- Félix Recillas Targa, UNAM.
For 22 years I’ve been teaching surgeons in all the continent the
surgical technique known as endoscopy...non aggressive surgery for
our body...in the last years I have trained doctors in the United States
in the application of the gastric band...a method that fights obesity.
- Juan Antonio Lopez Corvalá, Center for the Training of
Minimum Invasive Surgery in Tijuana.
There exists in our country 10 million elderly people and the number will double.
- Flor Maria Avila Fematt, National Institute of Geriatrics.
Tijuana occupies the forth place nationwide in offering the best medical
practice in the country, which has caused the promotion of medical
tourism and thus the arrival of patients and users of Southern California.
- Rodrigo Robledo, State of Baja California.
Medicine of the future: Towards a
greater life expectancy
Genomic influence
Albert Zlotnik
Salomón Chertorivski
Mexican politician and economist
Gibrán Horemheb Rubio
GBV-C/HIV Researcher
Professor of physiology and biophysics at UC Irvine
Shriners Hospital for Children: the
largest philanthropy of the world
Hernando Ortega
Research Institute in Applied Mathematics and Systems (IIMAS)
of the UNAM
Félix Recillas Targa
Genetic Molecular Researcher
Kit M. Song
Medical Director, Shriners Hospitals for Children
Manager:
Javier López.
39
40. CITIZEN
PARTICIPATION
...we want to be with those that do not have a voice,
and I dedicate myself to voice or represent those
who feel are not being represented, shake some
consciences and plant a seed of permanent
indignation, because I believe the good citizens
are those that live in permanent indignation...
- Denise Dresser, ITAM.
...the perspective started changing when three
elements occurred: political will in the three levels
of government; braking institutional paradigms
when the army is involved in the oversight; and,
over all, the citizens’ participation…
- Carolina Aubanel, Síntesis TV.
Citizen participation in México
Democracy and media
Carolina Aubanel
Adrián Michel
Orlando Camacho
Alberto Nuñez Esteva
Rafael Liceága Campos
Gabriela Posada
Director of Síntesis TV
Director of Fundación México SOS
Founder of Tijuana Opina
Congressman for the Distrito Federal
Denise Dresser
Political Science expert, writer y professor
President of Sociedad en Movimiento
Reacciona Tijuana and Director of FGK Publicidad
Managers:
Rafael Liceaga. Patricia San Román.
40
41. In 2009 phrases like “After all, Tijuana moves” were born, social
activism that involves artists, publicists, environmentalists, have
been replicated in cities like Medellin.
- Gabriela Posada, Reacciona Tijuana.
Citizens’ committees, where neighbors take part and decide on the
application of the budgets in their delegations.
- Adrian Michel, Congressman.
...from Tijuana, I have two great examples: The Penal Reform that believe me, there is no better place where
this law is being applied, and the coordination demonstrated by the citizens of Tijuana to face problems...
- Orlando Camacho, S.O.S. México.
…what is needed to encourage education and
citizen participation, because above government
and its politicians, there’s the citizens first.
- Alberto Núñez Esteva, Sociedad en Movimiento.
Tijuana Innovadora, the celebration of dignity.
- Orlando Camacho, S.O.S. México.
41
42. MEDIA
…The sources used by foreign media, are from police officer’s
reports, press bulletins and the coverage of Mexican media. An
exit could be that local media engross their information more with
other realities of life in Tijuana.
- Jeff Light, San Diego Union Tribune.
In Mexico, media has two challenges: its form and its basis. We must
learn from research journalism and rescue journalism genres. We
must push ourselves away from the government and get closer to
society: return to the beginning of information.
- Adela Navarro, ZETA.
To undertake an altruistic act, first we must shake off vanity, jealousy
and start doing something seriously, I do it on television, because
there is where I began working on journalism, and that is my tool.
- Jorge Garralda, TV Azteca.
...what and how should not be confused...we can all bear witness
to a story...that doesn’t make them all journalists, reporters or
informants....
- Salvador Camarena, journalist.
The vision of Mexico abroad, as
viewed through the media
Host and Producer
Pedro Calderón
Interview “Pablo Vs Pablo”
Jorge Garralda
Martín Borchardt
Social responsibility in the media
Pablo Barragán
Television journalist
How social nets interact
Host in Univisión San Diego
Jeff Light
Editor for the San Diego Union-Tribune
Jorge Camarillo Govea
Business Thinking
TV Azteca and Milenio
Pablo Latapi
Journalist TV Azteca
New challenges in managing
information
Laura Gómez
Twitter
Manuel Taméz
Chief of Government Affairs and Public Policy for Mexico and
Central America, Google Inc.
42
Adela Navarro
Co-director of Zeta newspaper
43. Society has been using another way to access information,
the media has suffered a transformation since we have
access to social nets, it has learned to transform and we are
consuming information like never before, all though I don’t
know how willing we are to pay for it.
- Gabriela Warketing, communications expert.
...now we will get to see a real competition, as oppose to what we
were use to seeing in the past, the media that lacks content will
end, and only those that do have content will service.
- Carlos Puig, Milenio.
Tijuana is no longer the most dangerous
...unfortunately all these [perspectives]
border city of the country. It has managed
are not new, they are ideas that have been
to turn around, become an investment
dragged from decades ago.
city, infrastructure: a city that calls upon.
- Pedro Calderón, Univisión.
- Yuriria Sierra, Imagen.
Tijuana is like a woman that doesn’t know she’s beautiful, but she’s
also not ugly; nevertheless she knows she has many qualities that
enchant, she is very flirty and she’s hot.
- Pablo Latapí. TV Azteca.
REDES SOCIALES
Google+ is not called a
Facebook is a platform
58% of Facebook users
social net; it’s a tool to
that lets you know about
access it through a mobile
socialize and share ones
the activities of the people
device, in our country 38%
work, with all the services
we know, while Twitter is
of the population uses the
this engine has to offer.
an open platform.
social net.
- Manuel Taméz, Google Inc.
- Laura Gómez, Twitter.
- Jorge Camarillo Govea.
Innovation in social and
community media
Salvador Camarena
Journalist
Carlos Puig
Journalist
Yuriria Sierra
Journalist for Grupo Imagen
Gabriela Warketin
Communications expert
Managers:
Pablo Barragán. Alejandra Santos.
43
44. STRATEGIC
DESIGN
to create is not actually a matter of sensibility, but of understanding
what moves us to do what we are doing ‘that’ which motivates us...
the result must also create an air of respect towards what exists...
- Michel Rojkind, Rojkind Arquitectos.
to design a car not only do you have to have the ability to draw,
but you have to be knowledgeable in aerodynamics, ergometry,
mechanics, assembly, disassembly...an automobile, may take up
to 6 years in development from when its first drawn and until it’s
released to the market...
- Carlos Sánchez, Italdesign-Giugiaro.
...scarcity was what lead me to design ‘transformable
fashion’.
- Ximena Valero, designer.
There is allot of environmental contamination...and we blame plastic
residues; one of the solutions might be the recycling of polymers to
create furniture as well as agro-industrial residues, like the residue
of cane, that can be reused for this type of manufacturing, because
it contains cellulose, an ideal material for it.
- Arturo Zizumbo López, Instituto Tecnológico de Tijuana (ITT).
Urban Design Tendencies of
the XXI Century
Successful designers from Tijuana
The importance of design in
economic development
Mary Carmen Flores
Alejandro Hernández
Journalist
Michel Rojkind
Automobile designer
Architecture critic and curator
CEO of Rojkind Arquitectos
Carlos Sánchez
Ximena Valero
Fashion designer
44
Gianfranco Zaccai
Industrial designer
45. The selection of furniture requires practical and esthetic factors,
where it is necessary to consider its functionality, based on their
size, form, dimension of spaces, distribution conditions.
- Yolanda Loria, Muebles Dico.
...the furniture tradition of Baja California starts during the sixties
and reaches it’s high point during the nineties, when this type of
craftsmanship was in high demand.
- Armando Pedrero.
Passion gave me the strength to do what ever it
was necessary.
- Rivelino.
my work stands out due to the mathematical rigor in the
designs, it goes beyond geometry...I have used this style in all I do:
fashion design, industrial design, miniature transforming figures,
architecture and, off course, in my sculptures...
- Sebastián.
Art is the soul of
Mexico.
- Héctor Tajonar.
All persons want to be part of a community, they want to preserve traditions and that their local
culture be respected, it is advisable to combine the global with the local.
- Gianfranco Zaccai, Design Continuum.
Conferences by Sculptors
Furniture and home equipment design
Rivelino
Alma Bejarano
María Elena Miranda Pascual
Sebastián
Matt Hebert
Armando Pedrero
Héctor Tajonar
Yolanda Loria
Arturo Zizumbo López
Sculptor
Sculptor
Journalist
Manager
Designer
Regional director of Muebles DICO
Researcher and Professor
Owner of Authentic Furniture de México
Specialist in Polymers
Manager:
Alma Bejarano.
45
46. CULINARY ART
As restaurant owners in Baja California we are
making history.”
- Javier Plascencia.
Traditional Mexican cuisine: Cultural Patrimony
of Humanity.
- Gloria Lopez, Mexican Gastronomic
Culture Conservatory.
We have one of the best cocoa in the world,
what’s wrong is we have very little of it.
- José Ramón Castillo, ¡Qué Bo!.
I like to promote cooking as a cultural legacy
for our children...
- Ofelia Toledo, restaurant Yu Ne Nisa.
The quality of the food is simply an interaction
between individuals and food.
- Pascual Ibáñez, Escuela de los Sentidos.
In Mexico, gastronomic journalism has existed for a long time,
nevertheless, it was limited to the review of a restaurant, now
there are more gastronomic publications...the Association of
Gastronomic Journalists has been founded to review and highlight
national culinary art.
- Rodolfo Gerschman.
Rescuing our gastronomy
and history
Tijuana for the world
Grilled microphone: The kitchen can
also make you famous
Luis Ricardo Bonilla Cazarín
Ofelia Toledo Bacha
Oaxaca Chef
José Ramón Castillo
Chocolate Master
Rodolfo Gerschman
Specialist in Culinary Arts
Javier González
Director of Culinary Art School
Miguel Ángel Guerrero
Chef
Culinary editor and critic, wine columnist
Jair Téllez
Director of The Culinary Art School
President of the Mexican Gastronomy Culture Conservatory
46
Sam Zien
“Sam, The Cooking Guy”
Martín San Román
Gloria López Morales
Chef, Winner of Iron Chef
Javier Plascencia
Ana Laura Martínez
Marcela Valladolid
Chef
Chef
Chef
Manager:
Maribel Moreno.
47. Cuisine in Baja California...does not dominate...
it accompanies.
- Javier González Vizcaíno, Culinary Art School.
The Baja Med concept developed because there did
not exist a cuisine from Baja California, I defend it
and live it, I believe it goes beyond than just contributing a cuisine to the region.
- Miguel Angel Guerrero, Chef.
We are focused on rescuing local cuisine, the one preserved by the kiliwas, cucapah and
kumiai, we have allot to learn from them, work to...make them visible, to have fishing be
returned to them, to remove fences so they can gather, put them back on the map.
- Ana Laura Martinez, The
Culinary Art School.
...this place grew because of the demand that existed of the products
from Baja California in the United States, and it was because of the
demand, that producers started to plant what local gastronomy
required, and the great chefs started using these products.
- Martin San Roman, Chef.
To be universal you have to be local.
- Jair Tellez, Chef.
The pride people from Tijuana feel
for their city has not come free.
- Sam Zien, The Cooking Guy.
I find an ‘Innovative Tijuana’ that has known
how to bet on its roots...it has started and
adventure, it has taken that path to its land.
- Andrés Madrigal.
Waking up the senses,
multisensory gastronomy
Pascual Ibáñez
Director of Escuela de los Sentidos
A kitchen with senses, wittiness
to the XXI century
Andrés Madrigal
Chef
47
50. ELECTRONICS
What we do, we do it openly so that anybody uses it in their products,
whether for commercial purposes or not, we don’t care.
- David Cuartielles, Arduino.
Our remote control drones from a Google map return to the field to
obtain data about matters such as reforestation, fauna and climate
conditions.
- Jason Short, Smart Design.
The bi-national map system is a useful tool for companies, it is
easier to locate potential clients or necessary data to develop their
infrastructure and location.
- David Hesterm Kyocera International.
Tijuana has the potential to create its own identity with the
exploitation of the animated film industry, further to its privileged
geographical condition near Los Angeles and Hollywood, where
they are made.
- Raúl García, animadtor.
Global competitiveness
Open hardware madness
Bi-National Map
Mark Baydarian
David Cuartielles
Eric Frost
Adriana Eguía
Mark Hatch
Dave Hester
Juan Manuel Hernández
Jason Short
Christina Luhn
President of Leviton Manufacturing Co.
Representative of Endeavor
Businessman, Ex-President of Coparmex
Luis Aguirre Lang
President of CNIMME-INDEX
Eric Pilaud
President of Custom Sensors and Technologies (CST)
50
Co-Founder of Arduino
President of TechShop
Director of Design and Image at Smart Design
Director of Viz Center, SDSU
Kyocera International
Director of Mega-Region Initiative
David Mayagoitia
Co-founder of in3 and DEITAC
51. One of Tijuana Innovadora’s matters of interest, is bi-national
collaboration,...not only what this region possesses to offer the
world, but the benefit that can result from this effort for the megaregion, how San Diego, Imperial Valley, Tijuana, Ensenada, Tecate
and Mexicali can work together.
- Christina Luhn, Mega-Region Initiative.
It is a plant open to all the world, there are engineers, artists, fathers,
mothers, working in the same space.
- Mark Hatch, TechShop.
The city is being forged by various creative projects...the
animated film industry and the content industry, that
will be in a position to compete with foreign projects.
- Andrés Reyes Botello, Boxel Interactive.
We are strategically positioned in the Pacific, we have complementary
capabilities and we are not competitors.
- David Mayagoitia, Deitac.
The ascent of manufacturers:
Rethinking innovation and education
The future of Baja California in the
production of CGI content
Silicon Valley: innovation culture
and risks
Dale Dougherty
Raúl García
Rocío Galván
Andrés Reyes Botello
Laura Gómez
Founder of “Make” magazine
Boxel Interactive
Founder and General Director of Boxel Interactive
Journalist
Twitter
Manager:
Guillermo Romero.
51
52. AUTOMOTIVE
...we must think not only of the United States as our main buyer...
Mexico is the fourth largest exporter of light automobiles in the
world – even more than the United States – this gives us a great
responsibility...as leaders.
- Luis Olive Hawley, PROMEXICO.
...the ‘thinking’ work, the design work, was done in the United States,
now it has to be done here, develop talent. This is the tendency.
- Steven Willing, Delphi.
My industry has gotten close with universities when everyone else
is thinking of materials...the people that graduate from universities
have to have abilities required to develop local suppliers.
- Jorge Loyo, Autoliv.
Tijuana has the possibility of becoming a logistic enclave...in a
fundamental point of influence with the United States – to the east
and to the west -; with the Asia - Pacific traffics, and it’s closeness
to Europe – through the Panama Canal-...
- Eduardo Aspero, Pacer México.
Requirements and benefits of a
supply chain in the region
Alfonso Carrillo
Sub Secretary of SEDECO
Jorge Carrillo
Researcher at COLEF
Luis Olive Hawley
Chief of the International Businesses Promotion
Unit of PROMEXICO
Jorge Loyo
General Director of Autoliv
Steven Wiling
General Manager of Delphi
52
53. There is great richness in the human capital that Baja California has,
formed in a bi-national culture … Mexican engineers are training
their colleagues abroad.
- Alfonso Carrillo, Sedeco.
The migration of the old school to the contemporary one has been
a gradual process, where I have given space for learning and
understanding new tendencies and thus be able to apply a artistic
world expression in my work.
- Maurizio Corbi, Pininfarina.
80% of our exportations consist in manufacturing, more than half
of this is high technology.
- Carlos Guzmán Bofill, Proméxico.
That our state becomes the best option in the country in design and
automobile manufacturing, this is my dream...
- Joe Da Rosa, Toyota.
Technology and Tendencies in
Automobile Design
Regional Challenges in
Infrastructure and Logistics
Maurizio Corbi
Eduardo Aspero
Pininfarina, Senior Designer
General Director at Pacer México
Carlos Guzmán Bofill
General Director at PROMEXICO
Joe Da Rosa
President of Toyota, B.C.
Manager:
Emmanuel Campillo.
53
54. ENERGY
PEMEX Exploracion has 31,256 wells that have been perforated in
the country, 6,000 of them in production; 65 kilometers of ducts
that run throughout the country; and 15 maritime terminals.
- Francisco Fernández Lagos, PEMEX.
Logistic and distribution of PEMEX
and refining
Energy panorama: challenges
and opportunities
Francisco Fernández Lagos
Miguel Ángel Alonso Rubio
Sub Director of Distribution, Pemex Refinación
General Director of Acciona México
Eduardo Andrade
Corporate Director of Iberdrola México
Claudio Bartolini
Geophysics, Repsol USA Holdings Corporation
Felipe Bayón
Head of special projects, BP
54
55. ...the main challenge that we face will be to supply
secure, trustworthy and sufficient energy to a growing
population.
- Eduardo Andrade, Iberdrota Mexico; Claudio Bartolini, Repsol
USA Holdings Corporation; Felipe Bayon, from BP; and Miguel
Angel Alonso Rubio, Acciona Mexico.
This invention has the capacity to provide food and water to the
population, create an oasis in the middle of the dessert, fight and revert
solar warming and provide dignified and well paid jobs to the residents
of this region, and it’s about innovation made in Tijuana.
- Eduardo Oviedo González, INOV Energía LEDSS.
Energy Sustainability
Eduardo Oviedo González
Founder of INOV Energía and Co-founder of LEDSS La Era del
Sexto Sol
Manager:
Jaye Galicot.
55
56. ORGANIZATIONAL
EXCELLENCE
...we have been here during the good
times and the bad times.
- Ignacio Fimbres, Calimax.
...to achieve success we must be clear on
the goal we want to reach, have a strong
foundation to be able to grow, consolidate
a great creative team, and learn, learn
and learn...
- María Eugenia Acevedo Márquez,
Certus Laboratorio Clínico.
The key to success is based on the
philosophy of a single mind, focus on
one single objective...
- Jae Cul Nam, Skyworks Solution de México.
Something very good about the city is
that talent is overflowing, and we’re
exporting it.
- Aarón H. Vázquez, Turbotec.
Companies in B.C. that standout
The future of pensions in México
María Eugenia Acevedo Márquez
Dario Luna
Jae Chul Nam
Pedro Vázquez Colmenares
General Director of Certus Laboratorio Clínico
General Manager of Skyworks Solution de México
Economist
Director of Economic, Social and Cultural benefits of the ISSSTE
Ignacio Fimbres Sánchez
President of Grupo Calimax
Juan Manuel Hernández
Tijuana: Perception kills reality
Businessman, Ex-President of Coparmex
Aaron H. Vázquez
Specialist in the Industrial Sector
56
Carlos Alazraki
Publicist
57. It’s a very delicate matter that we cannot let it pass us by, we
have to have a new national comprehensive pension system,
financed and that covers the majority of Mexicans.
- Pedro Vázquez Colmenares, ISSSTE.
Tijuana Innovadora is an effort, a fantastic
event that I’ve not seen any where else in
Mexico, not even in Mexico City.
- Carlos Alazraki, Publicist.
It’s not a contest, but a process where the companies are
invited to form part of a model of efficiency that allows them to
become a better organization, and for that they require ‘quality
companies’.
- Jonathan Diaz Castro, Baja California
Institute for Quality and Competitiveness.
In Baja California there exists around 85 thousand
companies, of which 99% are micro, small and medium
that generate 68% of the employments and distribute
45% of the wealth.
- Alejandro Mungaray Lagarda, Ministry of
Economic Development of Baja California.
The secrets that have allowed us to grow: simple organization structures,
austerity measures, to keep in mind the times of ‘fat cows and skinny cows’,
productive assets, open mentality, and reinvestment of profits.
- Arturo Elías Ayub, TELMEX.
XXII B.C. Award to quality and
competitiveness
Winners
Category
Large Scale Industry
Jonathan Díaz Castro
President Institute of Baja California for Quality and Competitiveness
Category
Alejandro Mungaray
Education
Secretary of Economic Development for Baja California
Category
Large Scale Services
Innovation: competitiveness
against competition
Arturo Elías Ayub
Board Member of TELMEX and Uno Noticias
Category
Government
Manager:
Miguel Gracia.
57
58. MEDICAL
INDUSTRY
...to the young ones that lose patience because they see an
immediate triumph, this is weaved little by little, you don’t
achieve success immediately, it comes with time, with work,
effort, and sacrifice...
- Raúl Alcalá.
We have several post-graduate programs, thirteen engineer specialties,
six master degree programs, four Ph.D.’s, and over 25,000 graduates.
- José Guerrero Guerrero, ITT.
There are two types of stem cells: the embryo and the adult …
they can be obtained from bone marrow, fat, peripheral blood,
umbilical cord and others.
- Luis Romero Guerra, Progencell.
Through the student exchange program, approximately 400
students are in more than 72 universities in 20 different countries.
- Luis Enrique Palafox, UABC.
We have to become specialized in certain processes, the
graduates have to leave the country and come back.
- Martín G. Vázquez, Carefusion.
I am not telling you my story to impress
you, but to leave a mark and invite you to
innovate.
- Sarah Reinertsen.
Innovation in education
José Guerrero Guerrero
Luis E. Palafox
Jaime González Luna
Eduardo Salcedo
Juan Manuel Hernández
Miguel Salinas Yáñez
Salvador Lozano Luquín
Martín G. Vázquez
Dean of the Instituto Tecnológico de Tijuana
Bucher Industries
Businessman, Ex-President of Coparmex
Director of Information Systems, Universidad
Iberoamericana Tijuana
58
Director of the School of Chemistry, UABC.
Senior Vice President of DJO Global LLC
Director of the School of Engineering of the Cetys
Vice President of Manufacturing Managment, Carefusion
59. This procedure was first researched in Russia...there are
In our institution we have two
over 35,000 stem cell tests and 8,700 lab tests that are
principle goals: remain focused
currently ongoing in the west hemisphere.
on the industry and constantly
- Jackie R. See.
analyze our programs that aim
international practices.
- Miguel Salinas Yñez,
Engineering at CETYS.
Bariatric surgery consists in modifying the stomach or
intestines so the patient eats less and losses weight...a
third part of the population is overweight, this is 1.6 billion
people in the world.
Graduate students must have
global knowledge, but also
local experience.
- Ariel Ortiz, OCC.
- Salvador Lozano Luquin,
Universidad Iberoamericana
de Tijuana.
We need
entrepreneurial talent.
- Jaime González Luna,
Bucher Industries.
There has to be a better prosthesis,
I looked for it and I couldn’t find it,
so I decided to create it.
- Sarah Reinersten, quoting
Van Phillips, creator of The
Cheetah Leg.
It’s no longer enough to manufacture in bulk the ideas of a
third party.
- Eduardo Salcedo, DJ Ortho.
Vanguard medicine: Stem cells in
ophthalmology
When the medical industry
encounters the untamable
human spirit
Patricia Aubanel
Renowned clinical cardiologist
Luis Gonzaga Romero Guerra
Tijuana, the crib of information for
bariatric surgery
Ariel Ortiz Lagardere
Sarah Reinertsen
Director of the Obesity Control Center
Athlete and motivational speaker
Orthopedics, Medical Director at Progencell
Jackie R. See
Cardiologist, Pioneer in Stem Cell Research
Norma Niño Sulkowska
Pioneer in Stem Cells in Ophthalmology
Biking from within: The tour of life
Raul Alcala
Biking champion
Managers:
Cynthya Rodríguez. Eduardo Salcedo.
59
60. AEROSPACE
During the next 20 years, flights will increase from 30 million
to 60 million; from 3 to 6 thousand million passengers...and
an investment of 120 thousand million dollars is foreseen...
education centers and students must set their sights on
aeronautics: it is a great development and investment
opportunity for Tijuana and the rest of the world.
- Roberto Kobeh González, OACI.
The certification the companies must obtain to be on the
world market is AS9100...as of 2010 certifications of Mexican
companies have increased by 32%.
- Eduardo Solís, Eaton.
Mexico has many engineers...I am inviting young ones to study
mathematics and sciences, because this is what Mexico needs.
- Roberto Corral, Volare Engineering.
...there is an important task at hand because the world is setting
its sight on Mexico, we are number one in receiving investment
...we represent 0.6% in the airspace industry at a world-wide
level, so there is a very large market to take advantage of.
- Tomás Silbaja, Clúster Aeroespacial B.C.
In the airspace industry we have a total of
266 companies, that produce 33,000 direct
employments throughout the country.
- Flavio Díaz, Bombardier.
The added value of Mexico in the future of
the aerospace industry in the world
Future challenges in civil aviation
Roberto Kobeh González
Roberto Corral
President of the International Organization of Civil Aviation
Director of Sales and Marketing at Volare Engineering
Flavio Díaz Mirón
Manuel Sandoval Ríos
Virgin Galactic and the Space Company:
Opening up space for everyone
Tomás Sibaja
George Whitesides
Representative of the company Bombardier
Executive Director of Prospective Analysis and Innovation of ProMexico
President of the Aerospace Cluster of Baja California
Eduardo Solís
Sales Manager at Eaton
60
President and CEO of Virgin Galactic
61. The creation of the forums ‘Diy Drones’
has served to inspire young talents
to manufacture small air crafts, an
activity that in some cases has served
as a basis to create companies that
manufacture this devices on a larger
scale, as well as their parts and
components.
- Chris Anderson, Wired.
...we are hiring allot of pilots to pilot space
vehicles, and even though the capsules do not
require allot of piloting, these types of vehicles
have to be controlled manually...we need some of
the best pilots in the world to fly safely into space.
- George Whitesides, Virgin Galactic.
The exploitation of space in Mexico is just starting to bloom in comparison with the aerial –it only covers
2% - but the future looks bright because we’ve done good work in telecommunications, satellite, talent,
investigation, coordination and cooperation with space agencies such as NASA, RKA, JAXA. We have the
science but not the technology.
- Francisco Javier Mendienta, AEM.
Projects and international
cooperation
DIY Drones: How do open sources
in innovation affect the aerospace
industry
Francisco Javier Mendienta
General Director of the Mexican Space Agency
Chris Anderson
Wired Magazine
Manager:
Gilberto Macías.
61
62. SCIENCE AND
TECHNOLOGY
...our research consists in isolating a
...anticoagulant agents, proteins that are the
marine protein with biological activity to
basis for vaccines, as well as antioxidants
fight cancer, tuberculosis and diabetes.
that can be useful in the prevention of
illnesses have been discovered in the ocean.
- Alexei Licea Navarro, CICESE.
-Graciela Guerra, UABC.
Mexico faces several obstacles to free itself from
competition: it has too many governing procedures
...The government and banking institutions have
financing programs but they are destined for strong
established markets and not for those required to
incentivize it.
- Richard A. Boucher, OCDE.
...98% of bacteria is beneficial to plants, animals, humans, in search of this quality we work on isolating various proteins with potential in the treatment of breast cancer...we have been working with
bacteria for the last 15 years, we are going to look for metabolites to kill cancer cells and have bacteria produce them.
- Jorge Olmos Soto, UABC.
...over 65,070 foot amputations to diabetic patients are recorded, mostly due to bacterial infections, which
would justify the application of silver nano particles after the necrotic tissue has been disposed off.
- Horacio Almanza.
The role of innovation as a
source for growth
Mexican scientists
Horacio Almanza
Richard A. Boucher
Adjoined Secretary of the OCDE
Tracing the future: The impact of
science, technology and media in
modern life.
Steven Berlin Johnson
Best selling author of books about the interaction of science,
technology and personal experience.
62
Jorge Olmos
José Cordeiro
Silvia Torres-Peimbert
Research Professor
Director of the Venezuelan Node of the Millennium Project and
Professor at the Universidad Singularidad
Graciela Guerra
Researcher and Professor at the UABC
Alexei Licea
Director of the Biotechnology Division of the CICESE. (Research:
Diabetes, HIV, Tuberculosis)
Scientific, Biotechnology Innovator. (Research: Cancer)
First Mexican Astronomer, Women of science UNESCO. (Research:
Chemical composition of nebulas).
63. The success of people...will depend on
the capacity they have to generate and
access information...and transform it
into knowledge.
- Javier Allard, AMITI.
...take those investments in foundations...and
transform them into valuable information...
- Eduardo Graniello, Intellego.
...the research in the interstellar
environment and the formation of starts
in the country is very important, we
require support and high technology.
- José Cordeiro, Proyecto Millennium
/ Universidad Singularidad
...we work with high technology, we
develop allot of instruments and
computer techniques to learn more about
nature, to understand our solar system,
stars, gas between the stars...we want to
know it all.
- Silvia Torres Peimber, UAI.
...we will have the incorporation of the
most relevant institutional buildings of
Tijuana into the group of the 40 most
important cities that will be linked
by internet with a better broadband
of between 100 megabytes and 10
gigabytes per second...
- Mónica Aspe Bernal, SCT.
TIC: Disruptive factor of development
Solving humanity’s challenges
through innovation
Javier Allard
Eduardo Graniello
Claudio Arriola
Armando Talamantes
CNN México
Director of the Venezuelan Node of the Millennium Project and
Professor at Universidad Singularidad
Mónica Aspe
Manuel Taméz
Federico Graef
General Director of AMITI
Director of the BIT Center
Society of Information and Knowledge, SCT
Founder of Intellego
Mexican Association of Internet
José Cordeiro
Director of CICESE
Juan José Martínez
Claudia Calvin
CEO of Vydra
General Director of the Mexican Board of International Affairs and
Founder of Mujeres Construyendo
Ismael Plascencia
Research coordinator of the School of Accounting and
Administration at the UABC.
Managers:
Andrea Flores. Héctor Uraga.
Juan Sarracino
President of Sarracino & Sarracino Consulting
63
64. ...it is in the government’s hands to adopt the
technology...like we adopt new computer
tools at a larger scale, to find patterns to
make predictions, and make decisions
that have an impact on the economy of our
country and the life of the people.
- Manuel Tamez, AMI.
...in accordance with the Global Competitiveness Report, Mexico occupies the 117th
position of 139 pertaining the incorporation
of women in the working market...behind
Croatia, Nepal, Senegal...competitiveness
cannot be built if half of the population is
not incorporated into productivity...
- Claudia Calvin, Mujeres Construyendo.
Capitalism worries about generating riches,
but it forgets to distribute them.
- Ismael Plascencia, UABC.
...CICESE has been granted 9 patents, 10 are
currently being processed; copyrights and
brands.
- Federico Graef, CICESE.
...the observation, permanent questioning, experimentation, formation of nets and association
of ideas are the abilities of innovators.
- Juan Sarracino, Sarracino & Sarracino Consulting.
64
65. An innovative team requires an intellectual
diversity in its members.
- Steven Berlin Johnson.
...that other area we believe has allot of
potential:
education...the
adoption
of
technology...and this has a double factor,
it creates a new market...and they become
more productive.
the
of 5 million people that read
their magazines and now 17
million that read their websites...
we are upon a different way of
being informed...
- Claudio Arriola, BIT Center.
...the
...the company has an audience
four
technologies
future
are:
nano,
- Armando Talamantes,
CNN México.
of
bio,
cogno, info...Japan may be
manufacturing brains by 2018.
- José Cordeiro, Proyecto
Millennium.
Efficiency is the field that
offers the most possibilities
for innovation, from an energy
point of view.
- Juan José Martínez,
Vydra.
65
68. LEADERS AND
ENTREPRENEURS
...we must avoid the ABC syndrome of our generation: A corresponds to “Accuse”,
accuse everyone else; B for “Blame” blame everyone and C for “Complaining”
complain about everyone else.
- Roland Kwemain, Junior Chamber International.
Break the mental chains of colonization,
the thinking that everything good comes
from outside.
- Anand Mahindra, businessman.
Show Mexico and the rest of the world how is it that we ‘tijuaneamos’.
- Gaby Roldán, Yo Tijuaneo.
...here in Tijuana, next to California, we do not have any pretexts
not to venture into projects.
- Jordi Muñoz, 3D Robotics.
There is not a story of leadership that does not include work, at any level, allot
of hours of sacrifice and organization are needed, but most of all efficiency,
intelligence and allot of decision making...
- Jorge Ferraez, Líderes.
Yo Tijuaneo ¿y tu? (I Tijuaneo,and you?)
Innovation in India
Young professionals in Silicon Valley
Tijuana Youth
Anand Mahindra
Rodolfo Ham-Zhu
One’s impact: The capacity youth has to
create a positive change
Juan Pablo Kuri
Leadership worthy of being trusted
Amy Lyman
Businessman, philanthropist, New Delhi
Specialist in New Technology
Viviana Martínez
Radio Host
Co-Founder of a Great Place to Work Institute and Expert in Leadership
Leaders
Bioengineering
Roland Kwemain
President of Junior Chamber International
Rodrigo Sánchez Ríos
Student of the Master’s Degree in Business and Investor of Private Capital
Carlos M. Tamés
Jorge Ferraez
President Editorial of the magazine Líderes
68
Project Director and Consultant, Project Management Advisors, Inc.
69. Have a cause.
- Fermín García,
Sosvia, Inc.
Learn to listen...get rid of your ego.
- Andres Reyes Botello, Boxel.
Our objective is to transform Mexico.
- Alejandro Maza, Yo Propongo.
...we are living the ‘humanization’ of pets.
- Marco Gallardo, Power Pet.
Break paradigms in the construction industry.
- Rene and Uriel Salgado.
...I eliminate stereotypes.
To look for Mexican talent...
- Derrik Chinn, Turista Libre.
- Ricardo Arnaiz, Animex.
...we are looking to use energies that don’t damage the environment.
- Eduardo Durazo Watanabe.
To do with passion what we really love becomes a
calling.
- David Abeles, TaylorMade Golf Adidas.
Entrepreneurs, there is capital, dust off your ideas
and lets get to work...
- Hernán Fernández, Ángel Ventures México.
...in our company we have created the technology we
require and that we have not found on the market...
- Charlie Iturriaga, OLLIN VFX.
There is no leadership
without trust.
- Amy Lyman, Great Place
to Work Institute.
Innovative youth transcends borders
Entrepreneurs transforming
the region
The strange case of the Mexican
behind the Oscar
Ricardo Arnaiz
Charlie Iturriaga
Hernán Fernández
The global game of golf:
Economical and social impact
José Manuel Aguilar
Biologist with a Master’s Degree and Ph.D. in Biotechnology
Jordi Muñoz Bardales
President of 3D Robotics
Enrique Betancourt
Head of the National Center for Prevention of Crime and Citizen
Participation
Edoardo Chavarín
Creator of the clothing line NaCo and Brand developer
Derrik Chinn
Creator of Turista Libre
Christopher Yanov
Founder of Reality Changers
Founder of ANIMEX
Founder of Angel Ventures México
Producer of special effects
Fermín García
President of Sosvia, Inc
Marco Gallardo
David Abeles
Operations Chief of Taylor Made Golf Adidas and Ashworth Golf
General Director of Power Pet
Andrés Reyes Botello
Founder and General Director of Boxel Interactive
Managers:
Laura Araujo. Miguel Marshall. Gabriela Roldán.
69
70. HUMANISM
To be on time, to be honest, to study, and be respectful.
- Carlos Kasuga, Yakult.
...there do not exist universities, schools, research centers or
government instances that tend and study the dehumanization
phenomenon.
- David Livingstone Smith.
What happens here in Tijuana and San Diego, is going to happen
to the people on both countries along the border, from here to
Matamoros and Brownsville.
- Alan Bersin, Department of National Security of the United States.
...the best practices in the border regions, in any part of the
world, usually do not start in the capital cities. They are the
communities in sito, society and authorities, those that can
really learn and capture the dynamic of the problems and the
way to solve them.
- Luis Herrera-Lasso, Grupo Coppan.
Quality and productivity in a Japanese
style applied to the small and medium
companies
Less than humans, understanding
of the psychological roots of war,
genocide and atrocity
Carlos Kasuga
David Livingstone Smith
Tijuana, the border between
development and knowledge
Alan Bersin
President of Yakult
Philosopher and author
Sub Secretary for International Matters of the Department of
National Security of the United States
Luis Herrera-Lasso
Mexican Diplomat
Manager:
Magnolia Pineda.
70
71. ECONOMY
Economical
...the banking system in
Mexico has remained solid
due to the strong regulations and monitoring of
financial institutions.
policy
in
Mexico has been well
managed, and the mistakes committed in the
past have been overcome.
- Pedro Aspe Armella.
- Jose Luis Ochoa, Institute
for the Protection of
Savings in Banks.
...integrity cannot be explained; it is seen, it is
felt, it is noticeable.
- José Carlos González,
McDonald’s.
Leadership...talent. Acquired or
developed?
Perspectives of the economical
situation of México
José Carlos González
Pedro Aspe
SVP-Global CSR, Sustainability and Philanthropy, McDonald’s
Corporation
Economist and Mexican Politician
The role of innovation as a source
of growth
José Luis Ochoa
Executive Secretary of the Institute for the Protection of Savings
in Banks
Manager:
Jaye Galicot.
71
72. DIGITAL CITY
...we have faith in you, our youth from the border,
the bilingual, the bicultural...
- Claudio Arriola, BIT Center.
When the objectives come back to us,
they can tell us unexpected stories.
- Carlo Ratti, MIT SENSEable City Lab.
There is a deficit of 5,000 computer engineers in San Diego.
- Bob Slapin. Executive Director of the Board of
Software Industry of San Diego.
...it is the responsibility of the Federal
Government to establish public policies
that further knowledge, access to digital
information...from 6,000 public sites to
internet connection, we’ve gone to 36,000...
- Mónica Aspe, SCT.
We have the idea that it’s difficult to go and sell in
the United States, and I’m not going to tell you it’s
not; but it’s also difficult for them to sell here, it is
an enormous work opportunity.
- Jorge Zavala, TecBa.
Carlo Ratti
Director at MIT SENSEable City Lab
Bi-national Digital Agenda
Digital Education in Latin America
Mónica Aspe
Tijuana, the path to a sensible and
digital city
Rodrigo Arboleda Halaby
Information and Knowledge Society, SCT
Claudio Arriola
Director at BIT Center
Jorge Arroyo
Founder and CEO of Arkus Nexus Software Nearshoring Services
Flavio Olivieri
President of Tijuana EDC
Bob Slapin
Executive Director of the Board of Software Industry of San Diego
Jorge Zavala
CDO of TechBA
72
“Una laptop por niño” foundation
73. The Montessori philosophy that considers
that children learn better by playing should
be reformed, it has been proven that students
learn better by doing.
- Rodrigo Arboleda OLPC.
If you want to work with the best, you have to have
the best.
- Miguel Mejía, TRESS International.
...as a result from our participation in Tijuana
Innovadora 2010, we were invited to undertake
pilot tests in schools in Silicon Valley.
- Lourdes Ibáñez, Club LIA.
We are the second strongest country in
social applications. Tijuana has 1 million
people interacting every day.
- Claudio Cossio, Maestros web.
If you do not develop your people, you are not
going to achieve the growth of your company.
The engine always has to be innovation.
- Ángel Sánchez, Arkus Nexus.
Creativity does not know
races, genders, orientation, nor does it distinguish people, it surges
from the environment.
- Richard Florida .
...it is necessary to use more to our advantage our relationship with our
neighbor the United States, there should be “Ambassadors”...that go and
promote on the other side the capabilities that exist in Tijuana.
- Jorge Arroyo, Arkus .
Success cases in digital development
Creative Economy, a new career for
Baja California
Claudio Cossio
Editor Europa de Maestros del Web
Tanya Escamilla
Richard Florida
Expert in Creative Economy
Journalist
Lourdes Ibáñez
Co-founder and General Director of Club LIA
Miguel Mejía
Director of Grupo Tress Internacional
Ángel Sánchez
Arkus Nexus
Manager:
Enrique Jiménez “Ejival”.
73
74. PHILANTHROPY
...there are three parties in a genocide: the perpetrators, who
usually are a small group of people; the victims, that are many
more; and the indifferent ones, that are the vast majority.”
- Mily Cohen, Memoria y Tolerancia museum.
Compassion without action has no sense.
- Sharon Zaga, Memoria y
Tolerancia museum.
In philanthropy, it is necessary to plan what one is going to
venture into, what will be done, what will be the mission, the
objectives, strategies...create grand ideas.
- Cole Wilbur.
...mobilization of time, talent and treasure to benefit our fellow
ones...are ways to express philanthropy.
- Michael Chu, Harvard.
We have to find better ways of furthering these ways to work:
between the public sector and private social organizations like
the ones we have here...in Tijuana.
- Alejandro Poire, Secretary of State.
We have to review the role of the companies and the people in a
world where the wealth is concentrated in only a few...
- Rick Goings, Tupperware.
Work together to share knowledge.
- Robert Kaplan, IAF.
What we do with our emotions
Mily Cohen
Vice President and Co-Founder of the museum
Memoria y Tolerancia
Conscious capitalism and the future
of business
The alternative models for businesses
for the creation of social value
Blake Mycoskie
Esra’a Al Shafei
TOMS Shoes
Sharon Zaga
President and Co-Founder of the museum Memoria y Tolerancia
Challenges and solutions of
education problems
Claudio X. González Guajardo
Managers:
Antonieta Beguerisse. Patricia Hernández.
74
President of Mexicanos Primero A.C.
Founder of CrowdVoice.org
David del Ser
Founder of Frogtek
Gabriela Enrigue González
Founder of Prospera
Javier Lozano
Founder of Clínicas de la Azúcar
Alejandro Poiré
Secretary of State of Mexico
75. People want to see you
are doing well, that you are
successful.
- Blake Mycoskie, TOMS.
For donations, the fiscal regime in the United States is more
attractive than in Mexico.
- Richard Kiy, ICF.
Since its first event in 2012 Tijuana Innovadora made a huge
eco, at an influential level, way beyond the state. Its impact is
national and international.
- Claudio X. González Guajardo, Mexicanos Primero A.C.
Something really important is to partner
with other entrepreneurs.
- Gabriela Enrigue González, Prospera.
Investment is reflected in the savings
we provide Mexico in investments and
healthcare.
- Javier Lozano, Clínicas del azúcar.
Nothing is more valuable in this world
than hope.
We chose to concentrate our efforts in a
specific type of user.
- Esra’a Al Shafei, CrowdVoice.org.
- David del Ser, Frogtek.
Philanthropy and social investment
in Mexico and Latin America:
lessons in Tijuana
Michael Chu
Professor at Harvard
Rick Goings
President and General Director of Tupperware Brands
Robert N. Kaplan
President and Executive Chief of Fundación Inter-Americana (IAF)
Richard Kiy
CEO de International Community Foundation
Cole Wilbur
Philanthropist
75
76. INNOVATION
GREATNESS
The challenge is in the content
and in the way to communicate,
in that in this new day and age a
change in paradigm is presented.
- Liébano Sáenz.
Past, present and future of
technology
Stephen Gary Wozniak
Co-Founder of Apple
76
Change in paradigm?
Liébano Sáenz
Political analyst
Strategic Communication Cabinet
77. The spaces as a way to communicate, like a land, a community
where the disagreement is shown
and uncovers the agreement, even
if it is about temporary and precarious agreements.
- Enrique Norten.
Institutions don’t teach students
to be skeptics, to question their
teachers. They do not invite us
to explore. They call those the
trouble makers.
- Stephen Wozniak.
The people are not cured here.
Their health is redefined. We don’t
call them patients, but inpatients,
because they are anxious to
remedy their environment.
- Natalie Jeremijenko.
The drums are a corporeal task.
The synthesizer is mental.
- Wolfgang Flur.
I was a Robot
This will kill that
What’s to come in innovation and design
Wolfgang Flür
Enrique Norten
Natalie Jeremijenko
Pioneer in electronic music,
Kraftwerk Group
Founder of TEN Arquitectos
Scientist and digital artist
New York University
Managers:
Jaye Galicot. Jorge Izquierdo.
77
78. METROPOLITAN
DESIGN PLAN
...in the past, Rosarito belonged to Tijuana, and
now that it is a county, it integrates itself again,
but now in this metropolitan and innovative area.
The concept of city has been acquiring more
ample sense by integrating economical, social
and cultural envisions.
- Raúl Islas Espinoza, CDR.
- Rafael Pérez Fernández, IBERO.
...a metropolis like Tijuana, deserves long term
planning.
...we must continue working so as to not put
future generations at risk.
- Humberto Jaramillo, CDT.
- José Manuel Jasso, CCET.
In the Strategic Metropolitan Plan: Tijuana,
Tecate and Playas de Rosarito, the three cities
will cease to be independent, even though they
will preserve their own identity.
...of the 56 metropolitan areas that exist in this
country, the Tijuana-Plays de Rosarito-Tecate one
occupies the 6th place pertaining economical
development; 21st in the Latin America roster.
- Sergio Montes Montoya, B.C.
- Rodolfo Argote, IMPLAN.
The strategies...include generating media for the economical growth, follow up and evaluate the project with
the promotion teams that are working on the plans, and to respond to the actions to seek financial alternatives.
- Daniel Rubio, IMPLAN.
Digital opportunities in emerging
markets
Strategic metropolitan plan: Tijuana, Tecate, and Playas de Rosarito
Rodolfo Argote
Aarón Bare
Global entrepreneur Aaron Bare & CO.
Director of Land Planning, Metropolitan Institute of Planning
Raúl Islas Espinoza
President of the Board of Consultation of Economical
Development of Playas de Rosarito
Video: Agentes de Cambio
José Manuel Jasso
José Castillo
Humberto Jaramillo
Co-Founder Arquitectura 911sc
78
President of the Consultation Board of Economic Development
of Tecate
Executive President of the Board of Economic Development
of Tijuana
Sergio Montes
Sub Secretary of Infrastructure and Urban Development of the
State of Baja California
Rafael Pérez
Director of the Art and Design Department of the Universidad
Iberoamericana in León Guanajuato
Daniel Rubio
General Executive Director of the Metropolitan Institute of Planning
79. The new type of design is also old, all those times we want to be constructive
and positive towards the future, we also need to turn to the past.
- Paola Antonelli, MoMA.
...in creative cities, disciplines such as architecture, design,
gastronomy, music, literature are applied. Cities are not only
sustained by economy, they are sustained also by creativity.
- Martin Krammer.
The city dies when its citizens don’t participate. The one who innovates is
the one who takes on the street with his body.
- José Castillo, Arquitectura 911sc.
In this day and age the phenomenon of disruption is arising, meaning,
from those technologies and innovations that cause despair in other
products in the market.
- Aarón Bare.
I want to urge all women of the world to
dedicate themselves to science, to potentiate
their knowledge, if you do not do it, the capacity
of the human brain is being wasted because we
represent half the population...
- Ada Yonath, Noble Prize.
Life expectancy: wishes and
realities
Creative Cities and Cultural
Development
Ada Yonath
Martin Krammer
Noble Prize in Chemistry
Creative Economy
The new borders of design
Paola Antonelli
Curator of the MoMA
Managers:
Raúl Cárdenas. Ana Martínez.
79
80. Germany
United States of America
Argentina
France
Australia
Honduras
Bahrain
India
Brasil
Israel
Bulgaria
Italy
Cameroon
Japan
Canadá
Malta
Chile
Mexico
Colombia
England
South Korea
Venezuela
Spain
80
82. SPONSORS
SOCIALLY RESPONSIBLE INVESTMENT
1
20
21
24
19
2
22
23
18
3
17
16
15
14
13
27
4
12
5
7
9
6
8
10
11
s we have shared in all forums, Tijuana
This event is
not to earn
money, it is to
earn respect.
- Alejandro Bustamante.
A
and Tijuana Innovadora 2012, Bound for Great-
Innovadora started in a conversation be-
ness, were achieved thanks to the contribution
tween friends that gave form to an idea: an
of resources, time, talent and collaboration of
event that would inform our own people and
companies, the government, educational in-
the foreign ones, in contrast to the image
stitutions, non profit organizations, the media,
broadcasted and published by the media, of
students and citizens.
the innovative facet of our city.
With the discipline and leadership of Jose
Tijuana Innovadora 2010, the Intelligent Border,
82
Galicot, we have worked so that the Movement
83. 38
37
25
40
53
39
52
41
51
42
50
36
26
35
34
49
33
43
32
48
44
28
30
29
31
46
45
47
creates human and economical resources
efited from the investment that represent an
pavilions, channeling of resources, purchase
that allows it to grow in a self sustainable way.
event that promotes and markets the city’s
of tickets for gala dinners, conferences and
Currently Tijuana Innovadora is registered as a
goodness and potential.
panels; as well as their contribution to the
non profit organization in Mexico.
manager’s initiatives.
Tijuana Innovadora 2012, Bound for Great-
Likewise, we’ve worked so all organizations,
ness, profoundly thanks the collaboration and
Together we were able, once again, to re-
factories, companies, institutions, organiza-
commitment of the companies, the govern-
gionally and nationally show that Tijuana
tions, collective projects and artists, among
ment, non profit organizations and individu-
continues to be original and innovative. A
many others, are directly and indirectly ben-
als through their: investment and exchange in
national example.
83
84. 54
70
67
55
68
71
69
56
66
72
57
75
74
73
65
58
64
59
76
60
61
62
63
77
80
78
79
PAVILIONS AND SPONSORS
(PICTURES)
(COLOR)
1. ABC Aluminum
11. Capta
23. D’Volada
35. HARMAN
47. Kyomex
2. Aeroméxico
12. Carl Zeiss Vision
24. DJ Orthopedics
36. Heineken
48. L.A. Cetto
3. Agencia Aduanal Jorge Díaz
13. Cecyte
25. El Informador
37. Hermosillo y Asoc.
49. La Estrella de Michoacán
4. AIMO/CST
14. Cervecería Tijuana
26. El Mexicano
38. Ibero
50. Loginam
5. Arte Público.
15. CESPT
27. Endeavor: Indegsa / BTB /
39. IMERK
51. Logística BLS
40. Innovatec Baja CDITBC
52. Macroplaza
Cardinal 5. Ciudad Habla.
16. CETYS
Motiva / PowerPet
6. Axis
17. Clínica de Ojos de Tijuana
28. Focus
41. Inpade
53. MAR Intl.
7. Baker & McKenzie
18. Coca Cola
29. Foxconn
42. Instituto de Ciencias
54. Mental Tech
Abogados, S.C. FIC
19. Conacyt
30. G Tel
8. Calimax
20. CDT / FIDEM
31. Gasmart
43. Interpoint Security Systems 56. Mind Hub
9. Canacintra - Clúster
21. Corrugados de Baja
32. Gobierno del Estado
44. IOS Office
57. Morzan
33. Grupo ATISA
45. IPN / CITEDI
58. Morzan
34. Grupo Tress Internacional
46. Kyocera
59. MVS
mueblero
10. CANACO Tijuana
84
California
22. Cotuco
Cardiovasculares
55. Milenio Radio
85. 93
94
96
98
95
100
97
99
92
101
91
88
90
87
103
89
102
86
104
81
83
84
105
82
85
60. Nihon Robotics Institute
61. Nissan
62. Panasonic
72. Secretaría de Educación
Pública
84. Televisa
97. Unifront
85. Televisa
98. Uniradio
73. Secretaría de Gobernación 86. Telnor
99. Uniradio
63. Parque Industrial El Florido 74. Sedesol
87. Telvista
100. UNIVER
64. Periódico Frontera
75. SEICA
88. Teska
101. Univision
65. Periódico Frontera
76. Sempra
89. The Union Tribune
102. Univision
66. Medios PPI
77. Síntesis
90. Tijuana Duty Free
103. Xochicalco
67. Procopio
78. Síntesis
91. Total Logistics
104. Xolos de Tijuana
68. Publimedios
79. Sol de Tijuana
92. Toyota
105. XX Ayuntamiento de Tijuana
69. Radio Latina
80. St Petersburg Vodka
93. Turbotec
70. Santander
81. Tacna
94. Tv Azteca
71. Secretaría de Economía /
82. Techmaster
95. Tv Azteca
83. Telcel
96. UABC
ProMéxico / Pymes
Managers:
Liliana Castellanos. Javier Espinoza. Patricia
Hernández. Tomás Perrín. Jack Winer.
85
88. GALA DINNERS
FELIPE CALDERÓN
PRESIDENT OF MEXICO
The commitment of
the people furthering,
demanding, giving their
opinion, building, proposing,
complying with their duties
as citizens, is necessary.
- Felipe Calderón.
Music by the project Red Do Re Mi Comunidad, conducted by Eduardo Barrios, Director of the Baja California Orchestra. Opera de Tijuana: Norma Navarrete,
María Vargas, Andrés Olivares, Oscar Angulo, Charlie Chávez, accompanied by Aiko Yamada on the piano.
88
89. GALA DINNERS
ÁNGELES MASTRETTA
MEXICAN WRITER AND JOURNALIST
This, our country, breaks
every day and per almost
all information it seems
as there is no way to repair
it, but philanthropists,
believe they can. That is
why they are so valuable.
- Ángeles Mastretta.
Music by the Duo “Arcano” comprised by the brothers Erika and Vick del Real Alvarado.
89
90. GALA DINNERS
ALFONSO ROMO GARZA
MEXICAN BUSINESSMAN
I’m embarrassed, I come here to
speak about a change of attitude,
here, where you have attained a
Ph.D. in change of attitude.
- Alfonso Romo.
Music by DJ Chris Ruelas
90
91. GALA DINNERS
ANAND MAHINDRA
BUSINESSMAN AND PHILANTHROPIST (INDIA)
It is a spectacular night I will not
forget. Tijuana Innovadora is a
project I would like to replicate in
my country, so that the world also
knows what we have in India.
- Anand Mahindra.
CARLOS FALCÓ
MARQUEE OF GRIÑON (SPAIN)
I hope to come back many
times, because everything I
have seen, I have enjoyed.
- Carlos Falcó, Marquee of Griñon.
Music by the Tenor Marco Antonio Labastida
91
92. FORMATION,
EDUCATION AND
LEADERSHIP
F
rom the start of Tijuana Innovadora we
cation, that we described before, through the
have sought out to be “educators” un-
innovative transversality of leadership, solidar-
derstanding education as a process that
ity and thought.
includes: reflection on ideas and prejudices;
the possibility of the individual to transform
The Volunteer and Leadership Program, the
society to improve the quality of life from the
Education Committee with the Innovation
interaction between corporations, citizens and
Awards, the Guided Tours and the Workshops;
education institutions; empowering them as
as well as Casa de las Ideas and the pro-
individuals and as a society.
gram Arte en la Industria, have a determinant
educating task, with which Tijuana Innovadora
The channeling of resources and activities of
seeks to enrich formal and non formal educa-
the Tijuana Innovadora Movement have been
tion, and work in the comprehensive develop-
designed to comply with our concept of edu-
ment of our region.
Upon assigning resources to
different initiatives and non profit
organizations,
the
Volunteer
and Leadership Program, the
Education Committee with the
Innovation Awards, the Guided
Tours and the Workshops; as
well as Casa de las Ideas and
the program Arte en la Industria,
have a determinant educating
task, with which we seek to
enrich formal and non formal
education,
and work in the
comprehensive development of
our region.
92
97. Life Project
Celeste Castillo and Rocío Ibarra
Sun Oven
Carlos David Castro López
Compost
Omar Pérez, Montserrat Alarcón
and Enrique Soto
GREEN
TIJUANA
Organic Agriculture
Green School
Ecological Garden
Conservation and Reuse of Water in Tijuana
Infiltration in the Tijuana River Basin
Hydroponic Cultures
Use of Wikipedia in the Classroom
Memory of the World
A Heroic Imagination as an
Antidote to Bullying in Schools
Educamp Tic for Teachers
Brenda Gonzalez Vazquez
and Marlene Serrano Rojas
Aseret Brito, Danna Priscila García Chavez,
Elizabeth Torres and Anahí Sánchez
Rosa Angélica Hernández Galán, Alma Leola Guerra
Canizalez and Delia Judith Gonzalez Zuñiga
Adrian Posadas
Ing. Alejandro Caloca Galindo
Dialogues about Free Licenses
National Sound Library of Mexico, We Preserve
the Sound Memory for the Future
Collaboration Platform in the Cloud:
Office 365 for Education
Fundamental Abilities for the
Manufacturing of Vehicles
Iván Martínez
Rosa Ma. Fernández De Zamora
Darío Sánchez
Access to Resources with a Sensible Cost, as a
Platform to Further Entrepreneurs
Guadalupe Curiel Defossé and
Ricardo J. Jiménez Rivera
Richard Stallman, Yuridia Itzel Sierra
and Ivan Martinez
Tito Ávila Moran
Unit of Nanocharacterization and Research
Nanotechnology of the XXI Century
Learn to Develop Technological Ideas
and Projects with Club Digital
Workshop on Lighting Contamination
MATH2ME: Mathematics for All (Class)
José Alejandro Andalón Estrada
MATH2ME: Mathematics for All (Mini Conference)
José Alejandro Andalón Estrada
Gerardo Brizuela Altamirano
Israel Mendoza García
Carlos Cesar Apodaca and Sharon Jacqueline Villeda
Oscar Edel Contreras López
SCIENCE AND
TECHNOLOGY
Synthesis Methods of Nanomaterials
and Biomaterials
Astronomy for Children
Diana Caballero
Gabriela Anaya, Juan Guzman
AEROSPACE
The Key to the Universe
Blanca Margarita Parra Mosqueda, Deyanira
Castilleja De León and Ana Cristina Bórquez Garcés
Raúl Montoya, Jesús Caín, Oscar Nuñez
and Guillermo Romero
ORGANIZATIONAL
EXCELLENCE
How to Win the Noble Prize for Quality: Design of
a Innovative Business Model
Terpsicore Tabares Torres
EDUCATION
The National Digital Newspaper Library in Mexico
ELECTRONIC
AUTOMOTIVE
Innovation with Drones
Solar Energy
Revlux, How to Identify a Quality LED Product
Gustavo Alonso Hirata Flores
Leonel Susano Cota Araiza
Eduardo A. Durazo
Carlos Roman
Fernando Ávila
Uri López, Cecilia Aguillon and Hector Uraga
Alexei Miridonov and Kuotaro Sanay Robles
Introduction to Biotechnology
Basic Workshop on Sound Effects
Saulo Cisneros
Workshop on Visual Effects
Rodrigo Álvarez
CINEMA
TOGRAPHY
Aerial Cinematography Exhibit
Massive Acting Workshop
“Silence, Camera, Action”
IMCINE, Support of Film Production
Demonstration of Cinematographic Lighting
Aerial Cinematography Exhibit
Cinematography Lighting Exhibit
Cinematography Lighting Workshop
Ivor Shier
Eduardo Cisneros
Hugo Villa Smythe
Victor Duran
Ivor Shier
Victor Duran
Victor Duran
LEADERS
AND ENTRE
PRENEURS
HUMANISM
DIGITAL CITY
Constructive Creativity
How to do Business in Mexico
Women as Key Factors in Business
Conscious Leadership
Startup Weekend
Do you Save or do you Invest?
Andrés Araujo Sanz
Simon Somohano
Rocío Álvarez
Miguel Ángel Isla Zavala / Axialent
Omar Jacobo Monroy Soltero
Wendy Montaño Gómez
Corporate Geometry
Marco Alfonso Lepe Cisneros
Corporate Culture for an Innovative Tijuana
Marco Alfonso Lepe Cisneros
Looking for Mobile Applications: The Mouth-Ear
and Acquisition of Users
Claudio Armando Cossio Saucedo
MEANS
OF COMU
NICATION
STRATEGIC PHILANTHROPY
DESIGN
CULINARY
ART
Marketing Strategies in Social Nets
Cross Border Journalism
Use of Social Nets Applied
to Citizen Participation
How to get to the truth?
Journalism in the Digital Age
Workshop on Television
Presentation of the book: “Choir of Monologues”
Behind the Cameras with Televisa Tijuana
Armando León Valladolid and Jorge Camarillo Govea
Laura Castañeda, Carmen Escobosa
and José Luis Jiménez
Enrique Davis Mazlum
Dean Miller
Yoga and Emotions
Protolab Movil “Interactive Electronics for Children”
Guillermo Wilkins
Music and its Industry Today and Tomorrow/
Presentation by Reactable
Raul Rodriguez
Mari Pili Becerra, Patricia Álvarez, Rigoberto García,
Félix Guarello, Pablo Martínez e Iván Quezada and
Maricarmen Flores
Philanthropic Contributions by
Foundations for Hispanics-Latinos in the United
States and Latin America
Citizens, Government and County Democracy
Creativity in Fashion Design
The creative Process to
Design a Collection
New Tendencies for Experimental Design
Daniela Villa and Emedel García
Hector Alejandro Hinojosa
Government Transparency, What’s next? “In
coordination with the Institute of Transparency
and Access to Public Information of Baja
California (ITAIPBC)”
Today Its Your Turn to Play
Roberto Lara Valenzuela
Strategies and Tools of Citizen Intelligence
Are you and Activist and Live Day-to-Day?
The Monologues of the Barrel
Preparation of Craft Beer
Esteban Camacho
Carmen González
Pepe Mogt and Ramón Amezcua (Bostich + Fussible)
Gracia Goya, Michael Layton, Andy Carey
Marcos Reyes
Andrés Hofmann
Roxana Salcedo and Homero Fuentes
Alejandro Maza Ayala
Gabriela Enrigue González, Macarena Hernández
De Obeso and Sandra Fernández Rodríguez
Dionisio Del Valle, Rodolfo Gerschman
Roberto Riatiga López and Omar Lopez Toscano
Workshop on the Appreciation of Coffee:
Extraordinary Coffee, No Sugar, No Milk...Enjoy It!
Alberto Song Trujillo
Week of Coffee Tasting of Coffees from Across
the World at Sospeso
Alberto Song Trujillo
Culinary League for Special Youth
Innovation in Coffee Creating a New Style and
Way to Perceive It
Chef Luis Castro
Alberto Song Trujillo
97
101. …they have demonstrated, again (...) their
profound love for Tijuana, that once again places
it at the center of the public’s opinion nationwide
and of a considerable amount of international
opinion, for good reasons, for the reasons Tijuana
should always be on everyone’s mind.
- Felipe Calderón.
101
102. PUBLIC ART
Cardinal 5
B
ased on the subjects of creativity, in-
partment of Homeland Security, generating
Booths, we assembled them to form a single
a visual and sounding interpretation of the
novadora 2012, as well as from the concepts
one at the Puente Mexico Bridge, alluding
data, that is transformed into a partiture for
of establishing roots and giving identity, we
the social weave of Tijuana. We also created
24 instruments sequenced by the number
created “Cardinal 5”. The people from Tijuana
“Textil Cardinal” an iron structure that repeats
of individuals and custodians and their agil-
completed the sentence: “I would like Ti-
33 times a pattern that represents in lines,
ity and will to make way through the San
juana to have...”, “What I most like of Tijuana
the connection between the referred access
Ysidro entrance.
is...”, “I am a Tijuanense born in...” and “I work
and departure sites. The piece on the inter-
at...” on canvases located at access and de-
net is an algorithm composition that takes
parture sites across the city: the Airport, Bus
102
Station, the Playas de Tijuana Lighthouse, Toll
dustry and humanism in Tijuana In-
data in real time from the RSS of the US De-
Creators
Ivan Abreu, Olga Margarita Davila, Luis Garzon, Illya Haro, Eric Morales “Dr. Morbito”,
Angeles Moreno, Gabriela Posada, Jhosell Rosell, Catalina Silva.