Chanel

History - Coco Chanel ,[object Object],[object Object],[object Object],[object Object]

History - Chanel Modes ,[object Object],[object Object],[object Object],[object Object]

History - Modern Relationship Between Women and Fashion ,[object Object],[object Object],[object Object],[object Object]

History -Expanding ,[object Object],[object Object],[object Object]

History- Some Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

History-Retirement and Comeback ,[object Object],[object Object],[object Object],[object Object]

History-Karl Lagerfeld ,[object Object],[object Object],[object Object],[object Object]

Product Segmentation- Perfumes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Segmentation- Cosmetics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Identity and Core Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Justification for New Product Line ,[object Object],[object Object],[object Object],[object Object],[object Object]

Competitor analysis Missioni Kate Spade Cristofle Price range for luxury brands per set: 600-1200 $

The Collection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Simplement Gabrielle ,[object Object],[object Object],[object Object],[object Object]

Rue Cambon ,[object Object],[object Object],[object Object]

Jour et nuit -Round -Black&Gold&Brown -Big handwriting Rich,bold,

L’orginale -Round -Black&White -Classical textile -Logo

Le jardin -Round -Black&White -Camelia -Logo -The garden of Chanel

Enchanté -Round -Gold & White -Stars & diamonds -logo -Romance

La Mer -Round -Black & White -Pearls -Logo

Packaging ,[object Object],[object Object],[object Object],[object Object],La Maison

Innovation Scales (Product&Packaging) ,[object Object],[object Object],La Maison

New Product Positioning Accessible luxury Inaccessible luxury Classic Modern -The positioning that the new product line want to occupy trough the perception from the target market is: -The unique plate that belongs to those that gives value to classical and beauty products. -To change the usage rate from the middles users to strong and heavy users.

Name Justification ,[object Object],[object Object],[object Object],[object Object],[object Object]

Target Market ,[object Object],[object Object],[object Object]

Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Chanel

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