From a guest lecture for Hong Kong University

1. Game Industry Trends and Future
Jeppe Kilberg Moeller, November 2013
Games Production & Innovation
Jeppe@kilbergmedia.com

2. Game Industry Trends and Future
Platform Ecology
Users Ecology
Industry Ecology
Business Model Trends
World Market Trends
Statistics
Industry Forecast
Technology Forecast
Q&A

3. Where have I been?
various start-ups +

4. Platform Ecology

5. User Ecology
• Soft-core-users (”casual”)
• Mid-core users
• Hard-core users
… and how mid-core users are gaining ground

6. Industry Ecology
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Triple-A companies going mobile
Acquisitions by media companies
Company bankruptcies
Indie developers
Retro wave
Crowd sourcing
• kickstarter.com, indiegogo.com, and many more…

7. Business Model Trends
Box versions
Pay per download
Subscriptions
Streaming
In-app purchase
In-game ads
Crowd Sourcing

8. World Market Trends
High interest markets
Asia (China in particular)
South America
Medium interest market
Western world
Low interest markets/observe
Africa
Middle-East
Russia
* From a Western perspective

9. Statistics, part 1

10. Statistics, part 2

11. Industry Forecast
Fewer big ones & more small ones
Davids vs Goliaths
• Company acquisitions continues
• Indie scene continues growth and matures
• The new giants will settle on the market

12. Technology Forecast
• Media Convergence: Mobile/TV/Console
• Reaching a larger audience
• Questions:
• Is this the last generation of consoles?
• What is the primary use of your mobile phone?

13. Summary
• The game industry is in growth
• The market is maturing:
• ”gamers” get older
• ”gaming” platforms become more accessible and converge
• Market entry barrier rises
• Technology entry barrier is lowered
• New possibilities emerge

14. Game Industry Trends and
Future
Jeppe Kilberg Moeller, November 2013
Games Production & Innovation
Jeppe@kilbergmedia.com