Supercell is a Finnish mobile game developer known for games like Clash of Clans, Boom Beach, and Hay Day. They excel at creating online worlds that encourage social interaction between friends and enemies through free-to-download games that entice players back through notifications and offer in-app expansions for a cost. Founded in 2010, Supercell was acquired by Softbank in 2013 for $1.5 billion and has since been valued at $5.5 billion with $1.7 billion in annual sales and $500 million in annual profits, spending heavily on advertising campaigns.

1. Supercell
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2. What do they do?
● Finnish mobile game maker
● Clash of Clans
● Boom Beach
● Hay Day

3. Why Do They Excel?
● Online World
–Friends and enemies
● Free to download
● Expansion costs more
● Notifications rope you back in

4. History
● Founders
- Niko Derome – Server Architect
- Visa Forsten – Lead Programmer
- Lassi Leppinen – Technology Lead
- Petri Styrman – Lead Artist
● Gunshine.net
- First released game
● June 21st 2012
- Hay Day is released globally
● October 2013
- Softbank buys 50.5% for 1.5 Billion
- Softbank buys 22.7% more

5. Financial
● 2014 Estimates
- $5.5 Billion appraisal
- $1.7 billion in sales, $500 million in profits
● Spend immense amounts on advertising
- Superbowl ad

6. Competition
● Machine Zone
- Game of war Fire ages
- Kate Upton
● Zynga
- Farmville, Words with Friends
- Facebook games, obnoxious, No Mobile
● King
- Candy Crush
- Verrryyy obnoxious

7. Predictions
● Make it to the top
● Stay at the top
● Release of Smash Land
● IPO?

8. Questions?